Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Lei Li

Toronto

Summary

Digital Marketing Specialist with extensive experience in paid advertising for e-commerce, proficient in Google Ads, Meta, Microsoft, and Amazon Ad campaign management. Adept in developing effective marketing strategies, managing high-budget campaigns, and optimizing online sales channels. Seeking to leverage my expertise to drive business growth in a dynamic digital marketing environment.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Digital Marketing Specialist ( Paid Ad)

Qode Media
09.2022 - Current
  • Integral part of the paid ad team at a marketing agency, receiving daily professional training from a formal Google internal trainer.
  • Managed 15 Google Ads accounts, including 10 e-commerce accounts with an average monthly budget of $40K each.
  • Recognized as an expert in Google Merchant Center management and optimization.
  • Handled 2 Meta Ad accounts for e-commerce, leveraging advanced strategies to drive campaign success.
  • Conducted comprehensive training sessions for new employees, enhancing team skills and performance in digital advertising.

Ecommerce and Digital Marketing Specialist

The Paint People Decoration Inc
11.2020 - Current
  • Manage company's Google Ads account and Microsoft advertising account. Develop paid ad strategies based on company’s goals, update and refine the strategies depending on ads performance and industry trends.
  • Create monthly marketing report to management team. Measure and analyze website performance using Google Analytics 4. Conduct opportunity research using Google Trends, Semrush, Moz , and synthesize recommendations basing on the whole collection of data.
  • Perform SEO audits on website by using Semrush. Created and deployed product listing content, Improving the organic ranking by adapting on page SEO and off page SEO techniques

Digital Marketing and E-commerce Specialist

NutraLab
06.2019 - 11.2020
  • Conduct market research and data analysis based on Google Analytics and develop marketing strategic approaches to customers;
  • Manage company's website. Use Yoast to optimize the on-page SEO
  • Co-work with a Digital Marketing Agency to manage google ad account. Provide analytic report to manage team
  • Manage company's amazon accounts. In charge every aspect include market research, listing optimization, advertisement campaigns (PPC), customer service and review management

Online Sales Assistant

CDI Computer Dealers
04.2018 - 06.2019
  • Manage company's online store on newegg, ebay and walmart. Create a newegg store and achieve $100K+ revenue per month.
  • Operate company's shopping websites with team member. Skilled in wordpress, shopify and channel online. Self study after work and plan the improvement of website features.
  • Create monthly sales report by using Excel. Proficient in market analysis and product strategies
  • Respond to customers' special inquiries, grievances and complaints through hotline, message and email. Create effective messaging using language, graphics and marketing collateral.
  • Coordinate with Production department to ensure all orders can be shipped in timely manner

Education

Graduate Certificate - Digital Marketing Management

University of Toronto School of Continue Studies
Toronto

Graduate Certificate - E-commerce And Online Business Management

University of Toronto School of Continuing Studies
Toronto,ON

Master of Management -

University of Windsor
University of Windsor
2016

Bechelor of Management - Marketing ( E-commerce)

Beijing Forestry University
Beijing
2014

Skills

  • Google Ads Campaign Management
  • Meta Ad Campaign Management
  • Microsoft Ad Campaign Management
  • Amazon Ad Campaign Management

Certification

  • Meta Certified Digital Marketing Associate
  • Meta Certified Media Buying Professional
  • Microsoft Shopping Advertising Learning Path
  • AI-Powered Performance Ads Certification
  • AI-Powered Shopping ads Certification

Timeline

Digital Marketing Specialist ( Paid Ad)

Qode Media
09.2022 - Current

Ecommerce and Digital Marketing Specialist

The Paint People Decoration Inc
11.2020 - Current

Digital Marketing and E-commerce Specialist

NutraLab
06.2019 - 11.2020

Online Sales Assistant

CDI Computer Dealers
04.2018 - 06.2019

Graduate Certificate - Digital Marketing Management

University of Toronto School of Continue Studies

Graduate Certificate - E-commerce And Online Business Management

University of Toronto School of Continuing Studies

Master of Management -

University of Windsor

Bechelor of Management - Marketing ( E-commerce)

Beijing Forestry University

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Lei Li