Leesa Beeson

• Developed / implemented business plan to launch startup from conception to operational phase.
• Managed all operations: merchandise selection, product inventory, marketing strategies, sales channels, ecommerce platforms, finances.
• Marketing / brand development: event marketing, digital and email marketing, brand promotions and effective social media campaigns.
• Created content for multiple digital channels: website, newsletters and all social media platforms.
• Design and creation of extensive online boutique including photography and videography of merchandise, photo and video editing, copyrighting, website user experience and tech stacking.
• Established collaborative partnerships with designers, makers and industry associations.
• Networking at industry events to elevate brand recognition.
• Coordinate / host diverse events: travel conferences, trade shows, client appreciation, promotion webinars, podcast appearances.
• Chosen by Van Gogh Museum Amsterdam as an official merchant.
• Honored with the New Business Award from the West Kelowna Chamber of Commerce in 2024.

Independent work has included contracts such as:

• Events and Marketing Manager: Grand Cayman Harbor Tourist Development | Cayman Islands.
• Events Manager: Canadian Country Music Awards | 11yr contract for CCMA events occurring annually in major Canadian cities.
• Associate Event Coordinator: BC Indie Music Awards | Kelowna
• Assistant Event Coordinator: Western Canadian Music Awards | Kelowna
• Associate Event Coordinator: Canadian Aboriginal Music Awards | CITY TV, Toronto.
• Promotions Coordinator: Magic 99FM Radio | Edmonton

• Adapt to flexible schedule with long periods of travel across North America, Caribbean and Europe.
• Ensure passenger safety: pre-flight checks, safety demonstrations and emergency preparedness.
• Respond effectively to in-flight medical and emergency situations, use of emergency equipment and conduct emergency drills.
• Ensure compliance with Canadian Aviation Regulations with respect to cabin safety and security.
• Remain current with annually required safety, medical and service training programs.
• Deliver exceptional in-flight customer service with professionalism and care.
• Assist in efficient boarding, seating, and deplaning of passengers
• Concise external communication with passengers and internal communication with crew to ensure smooth operations.

• Planned and coordinated regional promotional activities and events including trade shows, conferences and franchisee events.
• Oversaw creation of all marketing collateral for 126 Tim Hortons locations inclusing website, brochures, presentations, newsletters, merchandise and all digital content.
• Established relationships with media outlets within the region to promote company initiatives.
• Created and managed regional marketing budgets in line with organizational objectives.
• Oversaw local advertising campaigns ensuring content is consistent with brand messaging.
• Ensured all creative materials adhere to corporate branding standards.
• Championed new product line launches by developing effective advertising plans.