Lee Scott
Alliston,Ontario
Summary
A seasoned leader with direct experience in overseeing digital marketing teams and projects, and delivering digital marketing training. Proficient in all aspects of digital marketing, along with web design and development. Highly capable of improving customer experiences while upholding brand standards. Utilizes creative thinking, strong technical capabilities and robust communication skills to ensure first class digital media and content for Customers.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Training Manager/Digital Learning Supervisor
Napoleon
07.2016 - Current
- Established, launched and managed new 'Napoleon EDucation' department and training team at Napoleon.
- Designed and developed over 200+ interactive, mobile-centric microlearning product knowledge courses, contributing to approx. 3% YoY decrease in calls made to the Customer Service department.
- Established Napoleon's first LMS. Growing its learner base to over 5,000+ direct partners and company associates.
- Designed and managed Napoleon's 'Technical Field-Training' experiential training program and its technical training team - planning & hosting approx. 100 customer training events each year.
- Established Napoleon's 'Video Learning' Team, producing technical installation & troubleshooting content, which has directly increased the company's NPS score by 10 points.
- Digitized Napoleon's 'Associate Onboarding' program experience, removing the need for traditional 1-day events, whilst increasing new hire satisfaction metrics.
Instructional Designer
WSI
02.2015 - 07.2016
- Work with internal and external partners and SMEs to identify target audience’s training needs and learning objectives.
- Designed and developed 50+ eLearning course curriculums on 'Digital Marketing' strategies and tactics.
- Designed and developed dozens of eLearning course curriculums to support onboarding of franchisees beginning their Internet Marketing business and its operation.
- Grew company course completions by over 500%
- Publish and managed eCourses in LMS.
- Tracking and reporting on learner engagement and progress.
Project Manager
Web ROI (WSI)
01.2013 - 02.2015
- Directly responsible for helping over 50+ local businesses develop a highly converting digital marketing presence and lead generation engine.
- Project Managed a team of web and marketing professionals to create impactful business solutions for clients.
Corporate Training and Development Manager
WSI
11.2005 - 01.2013
- Managed team of 10 professional eLearning developers and Training Facilitators, responsible for the design, development and delivery of 'Web-Based' & 'Instructor-Led' training experiences to over 600 international Digital Marketing business owners.
Education
City & Guilds (CTLL) - Learning and Development
Newcastle College
Newcastle Upon Tyne, England2003
GNVQ - Information Technology
Newcastle College
Newcastle Upon Tyne, England1998
Skills
- Search Engine Marketing
- Google Analytics
- Project Management Certified
- Certified Instructional Designer/Developer
- In-Person/Virtual Facilitation
- Audio/Video Production
- Adobe Photoshop, Illustrator & InDesign
Certification
- Instructional Design - Langevin Learning Services
- Certified Training Manager/Director - Learning Services
- Master Trainer - Langevin Learning Services
- Certified eLearning Specialist – Langevin Learning Services
- Project Management - University of Waterloo
Accomplishments
- Establishing the Napoleon EDucation department, along with its eLearning, Video Learning and In-Field Technical Training capabilities.
- Helping Napoleon become a true industry leader through the implementation of highly engaging microlearning courses on BBQ's, Hearth and HVAC products.
- Personally trained and certified over 600 international professionals in becoming a Digital Marketing Consultants.
- 56 personal LinkedIn recommendations.
Technical Skills
Articulate 360, EdAp Microlearning, Absorb LMS, Moodle LMS, Photoshop, Illustrator, InDesign, Camtasia, WordPress, WooCommerce, HTMLS, CSS3, Monday.com, Full Microsoft 365 Suite of Tools, Making Beer :)
Timeline
Training Manager/Digital Learning Supervisor
Napoleon
07.2016 - Current
Instructional Designer
WSI
02.2015 - 07.2016
Project Manager
Web ROI (WSI)
01.2013 - 02.2015
Corporate Training and Development Manager
WSI
11.2005 - 01.2013
City & Guilds (CTLL) - Learning and Development
Newcastle College
GNVQ - Information Technology
Newcastle College
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