Leanne Chong
Toronto,Ontario
Summary
Highly perceptive, strategic, and innovative leader with extensive experience with people management, coaching and mentoring to lead and optimize a high-performing team. Ability to impact and influence through identifying, building, and implementing organizational strategy while maintaining or enhancing employee culture. Experience as a collaborative leader who promotes an engaged and empowering work culture. Encouraging manager and analytical problem-solver with talents for team building, leading, and motivating. Proficient in independent decision-making skills and sound judgment to positively impact company success.
Overview
31
31
years of professional experience
Work History
Director, Marketing Enablement & Operations
RBC
01.2021 - Current
- Responsible for developing and implementing Marketing Central and the Seismic Platform strategy, consulting with Executive/Senior leadership, managing cost benefit opportunities, and overseeing operational risk management.
- Managed annual budgets effectively, reallocating resources as needed to maximize ROI on marketing spend.
- Managed a high-performing team, ensuring alignment with overall business objectives.
- Coordinated cross-functional teams to ensure seamless execution of integrated marketing programs.
- Presented regular performance updates to senior leadership, showcasing the impact of the teams efforts on adoption and engagement using the key marketing/sales enablement application.
- Implemented data-driven decision-making processes, leveraging analytics to optimize operations.
- Streamlined operational processes by identifying inefficiencies and implementing best practices.
- Led cross-functional teams to achieve company goals, fostering collaboration and communication.
- Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
Senior Manager, Marketing Enablement & Operations
RBC
01.2014 - 01.2021
- Led strategic management of Supply Chain Management system requirements, managed a technical support team, and was responsible for financial administration and reporting
- Enhanced future strategic initiatives and ensured third-party vendors met Service Level Agreements.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
Senior Manager, Local Marketing
RBC
01.2011 - 01.2014
- Worked as a conduit across internal and external partners, accountable for the content and design of the Marketing repository tool, and developed standardized pull-down activations
- Delivered regional activations supporting key initiatives.
Senior Manager, Personal & Casualty (P&C) Product Management
RBC Insurance
01.2009 - 01.2011
- Managed risk through technology-based solutions, led complex special projects, and supported product strategies for multiple lines of business
- Collaborated across RBC to achieve results and resolve product and process issues.
Senior Manager, Quality Business – Risk and Compliance
RBC Insurance
01.2004 - 01.2009
- Supported RBC General Compliance and Privacy Officers, developed internal best practices, and delivered training on risk and compliance policies
- Coordinated communication of regulatory compliance news.
Manager, Business Analyst, PMO
RBC Insurance
01.2004 - 11.2004
- Liaised between business and development teams, created and maintained project management documents, and assisted with problem support and resolution.
Business Analyst (Canadian Group Insurance)
Canada Life Assurance Company
01.1998 - 01.2003
- Determined business requirements and designed training programs for the Flex Enrolment employee benefits tool
- Analyzed client plan designs and recommended benefits solutions.
Underwriter, New Business (Canadian Group Insurance)
Canada Life Assurance Company
01.1997 - 01.1998
- Administered setup and changes for new and existing clients, coordinated legal documentation, and implemented training programs for workflow reporting systems.
Assistant to Agency Manager (Canadian Individual Distribution)
Canada Life Assurance Company
01.1994 - 01.1996
- Managed the contract process of new agents, maintained accounts payable, and oversaw the compilation and reporting of monthly statistics.
Education
Bachelor of Arts - Psychology
University of Guelph
Guelph, ON12.1993
Skills
- People Leadership and Career Development
- Strategic Planning and Execution
- Stakeholder and Sponsor Relations
- Leadership and Mentoring
- Organizational Acumen
- Cross-Functional Collaboration
- Project and Change Management
- Contract and Vendor Management
- Risk and Compliance Management
- Verbal and written communication
Accomplishments
- Lead and Collaborated with a cross-functional team in the development and implementation of a customized Employee Onboarding program for 80 new employees, through Project Emerald.
- Platforrm - People management practices and video serious
- Achieved the implementation of a new Marketing Enablement tool while sunsetting the legacy system within 6 months, including facilitating personalized training sessions for approximately 12K users within 1 month.
- RBC Convention Winner, awarded for a developing leading a Platform Business Prioritization committee, where peers evaluate proposals with their final recommendations submitted to Executive Steering Committee for final approval.
Committees
- Change Advocate and Early adopter supporting Return to Premises
- Co-chair CAO Employee Engagement Committee
- Strategy, Performance & Marketing Employee Engagement Committee
- LEAP Facilitator
- RBC Royal Performance
- D&I Steering Committee
- LGBTQ+ Employee Committee
- Captain – Marketing RBC Race for the Kids
Timeline
Director, Marketing Enablement & Operations
RBC
01.2021 - Current
Senior Manager, Marketing Enablement & Operations
RBC
01.2014 - 01.2021
Senior Manager, Local Marketing
RBC
01.2011 - 01.2014
Senior Manager, Personal & Casualty (P&C) Product Management
RBC Insurance
01.2009 - 01.2011
Senior Manager, Quality Business – Risk and Compliance
RBC Insurance
01.2004 - 01.2009
Manager, Business Analyst, PMO
RBC Insurance
01.2004 - 11.2004
Business Analyst (Canadian Group Insurance)
Canada Life Assurance Company
01.1998 - 01.2003
Underwriter, New Business (Canadian Group Insurance)
Canada Life Assurance Company
01.1997 - 01.1998
Assistant to Agency Manager (Canadian Individual Distribution)
Canada Life Assurance Company
01.1994 - 01.1996
Bachelor of Arts - Psychology
University of Guelph
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