Experienced Financial Reporting & FP&A professional with a demonstrated history working in the Footwear and Apparel Fashion and Actions Sports industries.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Finance Director
Vans
Gran Los Ángeles
04.2025 - Current
Provide strategic financial leadership to the brand executive team, guiding decisions that maximize ROI and minimize risk.
Serve as the primary financial partner to the Regional GM, offering insights, accountability, and strategic alignment of financial objectives.
Led financial analytics supporting brand choices, including wholesale marketplace strategy, new store openings, e-commerce operations, marketing investments, and overall spend allocation to inform key decisions.
Oversee pricing strategy and open-to-buy/inventory processes, partnering with merchandising and supply & demand planning to optimize financial impact and business potential.
Directed FP&A function in developing annual budgets, forecasts, operating plans, and multi-year financial strategies to align financial outcomes with business and merchandising plans.
Ensure all budget, forecast, and actuals information is delivered in clear, standardized formats through robust reporting, dashboards, KPI tracking, variance analysis, and executive-level presentations.
Build and sustain a high-performance FP&A organization, fostering a culture of excellence and strategic partnership across all functions.
FP&A Senior Manager
Vans
Greater Los Angeles
04.2024 - 04.2025
Own the monthly forecast, annual operating plan, and the strategic plan and have oversight of P&L management of the DTC channels.
Provide financial input to inform leaders in decision making to drive business performance.
Delivered accurate forecasts across various time horizons and analyzed variances to inform planning for Operations, Planning & Merchandising teams.
Developed and implemented financial modeling and investment analysis to enhance decision-making efficiency and ensure cost control for maximizing channel profitability.
Drive growth initiatives by providing analytical support on capital investments.
Built strategic partnerships with commercial business leaders to align financial and analytical support with business objectives.
Act as the finance partner to reshape and optimize Brick and Mortar store portfolio.
Led special projects and process improvements for the Americas Finance region.
Finance Manager (DTC)
Vans
Costa Mesa
12.2022 - 04.2024
Sr. Financial Analyst (Wholesale)
Vans
Costa Mesa
07.2019 - 12.2022
Finance Partner across the organization (G&A, HR, Strategy, Selling, Product Development & Supply Chain).
Developed detailed Wholesale Annual Plan, Strategic Plan, and Forecast for Vans Americas business across US, Canada, Mexico, and CASA, covering revenue, gross margin, and SG&A for all countries and HQ overhead.
Provided financial leadership for commercial operations in Canada and the US.
Delivered actionable and timely ad-hoc analysis that identified root causes to support informed decision making.
Identified trends and reported findings with recommendations to drive financially optimal decisions aligned with business strategic objectives.
Streamlined reporting and planning processes and developed tools to automate corporate reporting process (SAP BPC).
Develop enhanced analytics to drive root cause understanding of key business drivers and trends.
Partner with Accounting team on month-end close.
Executed periodic reports on bookings, reconciled ship plans, and tracked product and customer revenue.
Regional Reporting and Group FP&A Head
VF Corporation
Gran Buenos Aires
01.2017 - 06.2019
Key contributor providing executives with clear insights into drivers of business performance, to make sure the group meets financial targets (Brand/Country P&Ls, Regional Balance Scorecard).
Consolidate and analyze operating and financial results for CASA, preparing regional and corporate reporting deliverables, analyzing and explaining trends & drivers.
Coordinated regional forecasts, plans, and strategic initiatives with brand fp&a leaders to align financial objectives.
Identified and implemented transformative enhancements to management information, financial systems, and decision-making practices across the group.
Reporting directly to the regional CFO and in charge of a two Senior Reporting Analysts team.
Analyzed scenarios and business cases to support new business combinations, brand conversions (from indirect to direct), and new channels (Franchise to Concessions).
Regional Consolidation & Reporting Supervisor
VF Corporation
Buenos Aires
12.2015 - 12.2016
Consolidated and reported all corporate requirements for actual, forecast, plan, and strategy plan accurately and on time.
Delivered monthly internal reports to management team and senior operational managers accurately and on time.
Supported corporate team by providing variance analysis and supplemental information.
Train and give support to Accounting Leaders with Corporate formal requirements from a financial reporting perspective.
Coordinate middle and year end balance sheet review.
Regional Reporting & Internal Control Sr. Analyst
VF Corporation
Gran Buenos Aires
01.2012 - 11.2015
Prepared monthly, quarterly, and annual reports of actuals, forecasts, plans, and strategic plans in corporate system.
Coordinated SG&A forecast preparation and managed monthly budget control with the business.
Compiled supplemental reports for corporate finance team, including tax package and quarterly financial summaries.
Mid & Year end BS Review preparation. Business performance ad-hoc reports (P&L By Store; Country Brand performance; Trends and KPI's analysis).
Accounting Analyst
VF Corporation
Gran Buenos Aires
06.2008 - 12.2011
Led special projects for accounting process automation, enhancing efficiency.
Accounts reconciliations control and review; Country Budget Control.
Administered fixed assets process and coordinated monthly accruals for accurate financial reporting.
Reconciliation of Bank and Cash, Prepaid, AP and AR accounts.
Prepared country BS review and supported external and internal audits.