Leah Madley
Toronto
Summary
Experienced marketing professional with an expertise in digital marketing channels. A background and passion in creative direction, asset creation, copywriting, media strategies and more for various social media platforms.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Content Production Lead
H&M Hennes And Mauritz
05.2022 - Current
- Collaborating cross-functionally with media team, media agency, visual team, merchandising, loyalty and HR.
- Anticipating asset needs for media assets of owned and earned media.
- Briefing all assets needs through MPC and finalizing all artwork approvals.
- Providing asset posting directions to external vendors during key campaign periods with OOH, DOOH, OLV, TVC, Social media, Display.
- Coordinating store material needs for campaigns between artwork, print production and delivery to stores.
- Managing the organic Facebook strategy and content planning for US + CA channels.
Social Media Specialist
H&M Hennes & Mauritz
12.2019 - 05.2022
- Created local organic strategy of Facebook & Twitter Increased Facebook average engagement +210%, Twitter increase of +233%
- Copywriting for all organic and paid social media while ensuring the proper tone of voice for each channel's audience. (Facebook, Twitter, WeChat)
- Asset coordination for all organic and paid social media. (Facebook, Twitter, WeChat)
- Paid social media strategy and result tracking (through META ads + Google Analytics.)
- Creation of Activity Tool landing pages: giveaways, Member activations, in-store events.
- Local point of contact for all social media crisis.
Recruitment Support
H&M Hennes & Mauritz
05.2019 - 11.2019
- Recruitment of top talent Sales Advisors for 20+ stores through job fairs and phone screening.
- Conducted an average of 50 interviews per week.
- Led recruitment strategy and onboarding of 12 Sales Advisors for a new store (CA116.)
- Hosted job fairs in local malls to identify top talents in a fast-paced environment.
Sales Advisor & Sales Coach
H&M Hennes & Mauritz
09.2016 - 05.2019
- Customer service within store (fitting rooms, cash register, telephone.)
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Gained customer trust and experience by providing a proper knowledge of H&M products and materials.
- On-boarding and training Sales Advisors on customer service, money handling and truck processes.
Education
Diploma - Marketing & Business
Georgian College
Barrie, ON04.2018
Skills
- Content Strategy
- Proof Review and Approval
- Social media expertise
360 media understanding
- Cultural Awareness within Canada and US
- Production Management
- Coordinating cross-functionally with various teams
Languages
English
Native or Bilingual
Ukrainian
Professional Working
French
Professional Working
Certification
- HubSpot: Social Media Marketing
- HubSpot: Digital Marketing
- HubSpot: Content Marketing
- Facebook Blueprint
- Google Analytics IQ Certification
Timeline
Content Production Lead
H&M Hennes And Mauritz
05.2022 - Current
Social Media Specialist
H&M Hennes & Mauritz
12.2019 - 05.2022
Recruitment Support
H&M Hennes & Mauritz
05.2019 - 11.2019
Sales Advisor & Sales Coach
H&M Hennes & Mauritz
09.2016 - 05.2019
Diploma - Marketing & Business
Georgian College
Similar Profiles
Erin MatoneyErin Matoney
Area Controller at H&M Hennes And Mauritz LLCArea Controller at H&M Hennes And Mauritz LLC
Sophie LathamSophie Latham
Visual Merchandiser at Hennes and MauritzVisual Merchandiser at Hennes and Mauritz
Paul SinghPaul Singh
Sales Associate at Hennes and MauritzSales Associate at Hennes and Mauritz