Summary
Overview
Work History
Education
Skills & Strengths
References
Timeline
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Leah MacDermid

Kelowna,BC

Summary

Experienced content writer/strategist who thrives on lightning-speed turnarounds, tight deadlines, and Oxford commas. Adept at translating complex concepts and technical documentation into accessible content for internal and external audiences.

Overview

18
18
years of professional experience

Work History

Content Writer

Keywords Studios
Remote
11.2022 - Current
  • Design, build, and maintain internal SharePoint for a team of 200+
  • Develop training material (lessons, workshops, facilitator guides) for moderation teams and leaders
  • Write all external Trust & Safety-related marketing content, including blogs, white papers, and webinars

Marketing Manager

Gensquared (acquired by EY)
Remote
10.2021 - 11.2022
  • Developed, launched, and managed Canada-wide thought leadership program for Data & Analytics/AI practice, working with 30+ Partners
  • Wrote bi-monthly blogs, daily LinkedIn posts, 2 case studies, and 2 ebooks
  • Managed creation of additional marketing materials, collateral, and sales enablement content
  • Collaborated with CMO to develop and execute marketing strategy

Marketing Coordinator

Bananatag (acquired by Staffbase)
Kelowna, BC
04.2021 - 10.2021
  • Wrote and edited content in accordance with established brand guidelines
  • Worked with design team to deliver branded marketing material
  • Coordinated content team's work according to tight project timelines and high quality standards

Content Marketing Coordinator (Contract)

Integrity Advocate
Remote
11.2020 - 04.2021
  • Wrote and designed monthly release notes and newsletter
  • Created client-facing collateral, including training materials, and walkthroughs
  • Developed and executed content marketing strategy

Marketing & Communications Specialist

Two Hat Security
Kelowna, BC
05.2016 - 11.2020
  • Wrote monthly release notes and client newsletter
  • Collaborated with Sales, Training, Client Success, and Production teams on marketing initiatives
  • Wrote compelling website copy, landing pages, squeeze pages, webinars, videos, and blog posts
  • Coordinated content creation for a team of 5 marketing professionals
  • Managed editorial calendar, project management software, and ongoing webinar series
  • Coordinated, ran, and created content for a one-day client symposium in London with 30+ attendees

Various Roles

Disney Interactive
Kelowna, BC
04.2007 - 04.2014
  • Developed moderation processes for online games, including Club Penguin, Toontown, Pirates of the Caribbean, and Pixie Hollow
  • Provided player and client billing support on phone and through email
  • Performed Quality Assurance checks on player support team

Content Strategist

Disney Interactive
Kelowna, BC
04.2014 - 4 2016
  • Lead Content Strategist, responsible for writing, publishing, and editing all content on Disney support sites help.disney.com and help.starwars.com
  • Created and managed two-week sprints for team
  • Project Manager for all Content Strategist projects
  • Documented complex processes in Confluence
  • Engaged with clients and marketing teams, including Club Penguin, Disney Infinity, Star Wars™, and Marvel to ensure their needs were met

Education

Ongoing: HubSpot Courses & Certifications

Google Analytics For Beginners
10.2020

Creative Writing

Okanagan College
2011

Pharmacy Technician

Sprott Shaw Community College
2004

Volunteer English Tutor

Project Literacy
2013

Skills & Strengths

  • Excellent writer, editor, and content strategist
  • Highly organized multi-tasker
  • Project management skills
  • Familiar with LMS software
  • Experience working in multi-team, remote, and global environments
  • Background in writing about AI

References

Available upon request.

Timeline

Content Writer

Keywords Studios
11.2022 - Current

Marketing Manager

Gensquared (acquired by EY)
10.2021 - 11.2022

Marketing Coordinator

Bananatag (acquired by Staffbase)
04.2021 - 10.2021

Content Marketing Coordinator (Contract)

Integrity Advocate
11.2020 - 04.2021

Marketing & Communications Specialist

Two Hat Security
05.2016 - 11.2020

Content Strategist

Disney Interactive
04.2014 - 4 2016

Various Roles

Disney Interactive
04.2007 - 04.2014

Ongoing: HubSpot Courses & Certifications

Google Analytics For Beginners

Creative Writing

Okanagan College

Pharmacy Technician

Sprott Shaw Community College

Volunteer English Tutor

Project Literacy

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