Leah Bacon

• Senior Program Manager delivering multi-scale, ROI-driven experiential events, including strategy, programming, design, integrated communications, and execution for Fortune500 companies such as SAP, salesforce and Pitney Bowes.
• Developed a comprehensive event strategy based on a deep understanding of business priorities and objectives.
• Provide end-to-end event management, including strategic planning, playbook development, budgeting, vendor management, attendee engagement, and post-event feedback and evaluation.
• Develop digital content and oversee event marketing communications including event website, mobile app and email campaigns and social media.
• Manage all event operations from strategic planning through execution.

Key Achievements:

• Led flagship proprietary event, R(e)volution, that brought together 300 customers, partners, industry experts and prospects to explore the latest trends in e-commerce.
• Developed event strategy for high-touch C-suite client and prospect global event series that generated $37.6M in revenue with $110.5M in open pipeline.
• Led key employee engagement programs including Sales Kickoffs, Sales Training, Employee Appreciation Programs covering 5,000 employees and 60 operating sites.

• Responsible for lead planning and execution of mid-size to large events from initial conception to reconciliation; including pre-event planning, budget management, production management, onsite execution, staff management, senior management liaison, final cost analysis and event performance.
• Partnered with product marketing, design, communications, sales enablement, and other stakeholders/contributors to deliver on internal and external events.
• Led event operations including contract negotiations, venue selection and preparation, content creation and presentation materials, keynote speakers, catering, entertainment, production, brand environment, wayfinding and ancillary events.

Key Achievements:

• Led and designed Ferrari North America Client Ambassador Program including multi-city driving programs and F1 hospitality events.
• Managed Meeting Center for SAP Sapphire & ASUG Conference (4,000 meetings) and 100 ancillary events.

• Coordinated large scale conferences and incentive trips to Whistler, BC
• Acted as a local destination marketing company to oversee all aspects of travel, accommodation, catering and activities
• Led planning calls, develop and maintain project plans, budget, all communications with attendees, team and key stakeholders
• Fully executed on-site experience and post-event feedback survey and results