Lea Wipf

• Building a new and enhanced b2b/wholesale Ecomm experience.
• Leading an agile product pod consisting of project manager, developers, design teams, researcher, business analyst quality assurance testers.
• Liaison with technical team and business to better understand needs, impact and development effort.
• Compiling end user data to generate informed decision.
• Managing product demonstrations and feedback for performance evaluation.

• Leveraged trusted data insights to enhance the wholesale website's user experience
• Combined data analysis with critical thinking to identify innovative ways to streamline team operations and refine the product experience for our primary users
• Collaborated seamlessly with various cross-functional teams, including Operations, Account Management, Technology, Warehouse, Finance, and Legal
• Distilled complex insights into clear, actionable stories empowered our leadership to make informed choices
• Contributed to creation and implementation of technical requirements and specifications.
• Attended weekly development team meetings and assisted in identification and resolution of issues to maintain timeline.

• Introduced new methods, practices to reduce turnaround time.
• Implemented process improvement to optimize procedures for higher efficiency and help company evolve and grow.
• Implemented troubleshooting, root cause analysis and issue resolution.
• Orchestrated the seamless preparation of wholesale sites for bi-weekly new product drops.
• Go-to person for technical support and escalations.
• Owned the cleanliness and upkeep of our wholesale sites.
• Trained and onboarded new team member.
• Maintain data integrity and conducted periodic cleanup.

• Liaised with production, account managers and clients to support production needs.
• Coordinated with production team to support productivity targets and deadline management.
• Conducted consultation with clients, reviewed and published sites.

• Handled and promptly resolved customer complaints to maintain professional relationships.
• Answered technical and non-technical inquiries from clients regarding their products.
• Provided advices on content and design to be put on customer's website
• Resolved caller issues quickly and thoroughly.
• Informed clients of policies and procedures.

• Controlled websites' quality: content, language, functionality, user-friendliness
• Verified implementation of client's demands
• Revised final version and gave approval before publication
• Communicated with copy-writer and/or designer when unclear instructions were given or complicated changes were require
• Applied minor changes in the building platform

• On-field promotion & retail of Canadian Tire MasterCard & insurances (Average 9 sales per day - record 24 sales).
• Insured loyalty of current card holders.
• Increased customers satisfaction via an effective customer service.
• Worked in a competitive environment with different teams.

• Managed national advertising - 13 million printing per week / 90 different layouts per year.
• Gathered information & Conducted briefing to suppliers
  Advertising agencies, photographers, printers.
• Controlled quality & Proofread the layout – graphical charter – content & pricing.
• Created the copywriting to ensure the correct product description as required by the chart.
• Benchmark & Creative Research to create the next layout in accordance to the market.
• Gave sign-offl to launch the production.
• Adjusted mediums as part of the rebranding strategy.
• Trained new employees.

• Improved clients' exposure & Developed traffic during events.
• Deployed press strategy in medias: newspapers, web, TV, radio, social networks.
• Wrote press releases & kits to satisfy clients' needs.
• Controlled image / content exposed in medias.
• Covered event, Greeted journalists & visitors.
• Organized press conferences.

Created a product catalogue for MCD & Point P. (building materials retailers).
- Organized event for Qualibat (quality label for artisans)
- Collected information to create the client medium
- Advised clients on creative input & content
- Briefed graphic designers & suppliers
- Controlled quality & requirements specification