Lea Rousseau

Hardworking, highly motivated professional eager to lend combined knowledge and skills to enhance business performance. Operates well in both individual and team capacities, leveraging seasoned work ethic to quickly adapt to different processes and drive company objectives. Resourceful and results-driven with a passion for growth and efficiency to meet company needs and increase service value.

• BRAND AMBASSADOR, Waterloo, ON, Wilfred Laurier Political Association, 09/2021, 05/2022, Developed innovative strategies to increase brand visibility in target markets through social media channels., Managed all daily operations associated with running an effective promotional campaign., Actively sought out feedback from customers regarding their experiences with the company's products and services., Interacted with social media audiences across platforms to drive engagement., Organized successful promotional campaigns by coordinating with vendors and other team members., Utilized creative problem solving techniques to address complex challenges related to product promotion., Engaged with customers at special events and on social media, discussing brand and trends.

• EXTERNAL COMMUNICATIONS, Waterloo, ON, Wilfred Laurier Fashion Society, 01/2020, 02/2021, Collaborated with cross-functional teams to create integrated communications plans across various platforms., Coordinated with external vendors to develop campaigns that met company objectives within budget constraints., Conducted research on industry topics to inform strategic planning initiatives., Developed and implemented comprehensive communications strategies to build brand awareness and increase customer engagement., Managed relationships with external media and influencers to foster positive relationships and develop press coverage., Worked closely with designers to ensure all visual elements were consistent with branding standards.