Layne Imada
Stockton
Summary
Dynamic Creative Director with a proven track record at BGG Creative, driving brand visibility through innovative campaigns and strategic design. Expert in digital marketing and team collaboration, I successfully enhanced client engagement by 20% while leading cross-functional teams to deliver cohesive brand strategies and impactful multimedia projects.
Overview
40
40
years of professional experience
Work History
Creative Director
BGG Creative / BGG West, LLC.
Stockton
07.2017 - Current
- Lead creative direction for brand campaigns, digital marketing, and multimedia projects from concept to completion.
- Manage a team of designers, freelancers, and cross-functional partners to deliver cohesive brand strategies.
- Increased client visibility by 20% through targeted design and marketing initiatives.
- Coordinated partnerships with 50+ businesses to enhance brand presence and engage audiences.
- Collaborated with editorial and production teams to maintain consistency across all touchpoints.
Art Director / Graphic Designer
MDI, Inc.
Pleasanton
08.2015 - 07.2017
- Led UI/UX mockups and responsive web design for high-profile brands, including Walmart, Target, Amazon, QVC, Google, and Best Buy.
- Directed creative for e-commerce, retail, and in-store campaigns, enhancing brand visibility across multiple consumer markets.
- Maintained cohesive brand identities across print, digital, and social platforms, ensuring consistent messaging and customer engagement.
- Designed packaging, point-of-purchase displays, and interactive digital experiences.
- Supervised marketing, social media, and design teams to deliver integrated campaigns increasing sales revenue by 30%.
Art Director / Graphic Designer
Sass Public Relations, Inc.
Stockton
09.2012 - 07.2015
- Spearheaded strategic design solutions for clients, enhancing brand messaging and audience engagement.
- Led creative teams to develop innovative visual concepts for diverse projects.
- Designed creative campaigns for high-profile clients, including Mercedes-Benz, Ironstone Vineyards, Stockton Symphony, Lincoln Center, University of the Pacific, and A.G. Spanos Company.
- Collaborated with clients to understand branding needs and design requirements.
- Directed photo shoots and video productions, ensuring high-quality content delivery.
Art Director / Graphic Designer
Dorfman Pacific
Stockton
10.2011 - 06.2013
- Directed photo shoots and managed creative assets, ensuring cohesive visual storytelling for 10+ fashion brands.
- Created comprehensive branding and identity systems, enhancing market presence for national retail apparel brands.
- Designed and produced catalogs, brochures, point-of-sale materials, and digital content to elevate brand awareness.
Education
Bachelor of Fine Arts - Graphic Design
University of The Pacific
Stockton, CA06.1995
Some College (No Degree) - Graphic Communications
California State University Long Beach
Los Angeles, CAAssociate of Arts - Graphic Design
San Joaquin Delta College
Stockton, CASkills
- Creative Direction
- Digital marketing
- Campaign development
- Brand Strategy
- Creative planning
- Brand development
- Digital advertising support
- Marketing leadership
- Design storyboard development
- Graphic Design
- Innovative thinking
- UI/UX design
- Web design
- Illustration
- Photography
- Visual Mockups
- Video editing
- Typography expertise
- Art Direction
- Visual storytelling
- Social Media Integration
- Digital Design
- Multimedia Integration
- Campaign management
- Audience engagement
- Content strategy
- Asana
- Strategic Planning
- Keynote
- Strategic thinking
- Team collaboration
- Cross-functional teamwork
- Project management
- Project coordination
- Resource coordination
- Problem solving
- Effective communication
- Client relations
- Vendor negotiation
- Budget adherence
- Deadline-driven
- Deadline driven
- Multitasking capacity
- Time management
- Team collaboration
- MailChimp
- Microsoft Office Suite
- Google Workspace
- Project management
- Adobe Suite
- Print production
- Advertising campaigns
- Communications strategies
- Marketing communications
- Contract negotiation
- Advertising fundamentals
- Standards implementation
- Design experience
- Concept development
- Concept pitching
- Design
- Storyboard creation
- Storyboard preparation
- Art production
- Photo editing
- Attention to detail
- Team development
- Strategic leadership
- Campaign expertise
- Staff recruitment
- Assignment delegation
- Campaign development
- Team collaboration
- Marketing communications
- Budget adherence
- Assignment delegation
- Multitasking capacity
- Presentation skills
- Advertising fundamentals
- Web design
- Project coordination
- Storyboard creation
- Adobe Suite
- Time management
- Storyboard preparation
- Team collaboration
- Art production
- Photo editing
- Brand identity development
- Attention to detail
- UI/UX design
Awards Recognition
- H.J. Reynolds Designer of the Year Award
- ADAC National Award - Poster Campaign Design
- Brand Identity Excellence Award - Bulletproof Logos
- Top 25 National Shopping Center Marketing Campaign - Lincoln Center
- Gold Medal - Label Design, SF World Olive Oil Competition
Technical Proficiencies
Adobe Creative Suite (Illustrator, InDesign, Photoshop, Acrobat, After Effects, Premiere, AI), Asana, MailChimp, Wisestamp, Microsoft Office Suite, Google Workspace, Keynote
Websites
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Creative Director
BGG Creative / BGG West, LLC.
07.2017 - Current
Art Director / Graphic Designer
MDI, Inc.
08.2015 - 07.2017
Art Director / Graphic Designer
Sass Public Relations, Inc.
09.2012 - 07.2015
Art Director / Graphic Designer
Dorfman Pacific
10.2011 - 06.2013
Bachelor of Fine Arts - Graphic Design
University of The Pacific
Some College (No Degree) - Graphic Communications
California State University Long Beach
Associate of Arts - Graphic Design
San Joaquin Delta College