Lawrence Green
San Diego,CA
Summary
Dynamic marketing leader with a proven track record at Psyclarity Health, excelling in customer segmentation and partnership development. Spearheaded innovative campaigns that aligned with corporate objectives, driving significant revenue growth. Adept at fostering relationships and enhancing brand strategies, leveraging both analytical and interpersonal skills to achieve business success.
Overview
11
11
years of professional experience
Work History
CMO
Psyclarity Health
01.2022 - Current
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Identified value propositions and key messages for company marketing campaigns.
- Coordinated appointments and meetings for marketing director with 10-15 active clients a month.
Director of Business Development
12 South Recovery
01.2018 - 01.2022
- Negotiated client contracts and agreements to cultivate profitable business transactions. Averaged about 20 clients a month In-Network.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Established and maintained highly effective relationships with clients and industry partners to drive growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Program Director
Achieve Healthcare
01.2015 - 01.2018
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
- Provided ongoing direction and leadership for program operations.
- Monitored program performance to identify areas for improvement.
- Coordinated budgeting, scheduling and resource allocation to facilitate smooth flow of operations.
Skills
- Customer segmentation
- Sales enablement
- Content strategy
- Partnership development
- Marketing analytics
- Recruitment and hiring
Timeline
CMO
Psyclarity Health
01.2022 - Current
Director of Business Development
12 South Recovery
01.2018 - 01.2022
Program Director
Achieve Healthcare
01.2015 - 01.2018