Summary
Overview
Work History
Education
Skills
Languages
Certification
Interests
Timeline
Hi, I’m

Lawrence French

Burlington,ON

Summary

Successful Executive Vice President of Sales offering over 20 years of experience delivering quality results and exceeding sales goals. Expertise in cost containment, market plan execution and business development. Excellent communication, networking and negotiation skills.

Committed to achieving strategic sales goals and building loyalty and trust, both externally and internally with proven track record in driving revenue growth and developing high-performing teams.

Overview

21
years of professional experience
1
Certification

Work History

White Bear Marketing

Strategic Marketing Consultant
01.2023 - Current

Job overview

  • Conducted market research to identify trends and consumer preferences.
  • Assisted in developing marketing strategies to enhance brand visibility.
  • Analyzed competitor activities to inform strategic marketing decisions.
  • Supported the coordination of promotional events and activities.
  • Contributed ideas for innovative marketing initiatives and solutions.
  • Coordinated logistics for corporate events, ensuring seamless execution and adherence to timelines.
  • Conducted in-depth market analysis to identify growth opportunities and inform strategic decision-making.
  • Developed comprehensive project plans to streamline client operations and enhance service delivery.

CSN Collision Centres

Vice President of Sales 7 Marketing
05.2004 - 01.2023

Job overview

  • Developed strategic sales plans to expand market presence and drive revenue growth.
  • Led cross-functional teams to enhance customer engagement and satisfaction through tailored solutions.
  • Analyzed sales data to identify trends, optimizing pricing strategies for competitive advantage.
  • Established key performance indicators to measure team effectiveness and align with organizational goals.
  • Implemented training programs for sales staff, enhancing product knowledge and selling techniques.
  • Fostered strong relationships with key stakeholders to align sales and marketing efforts effectively.
  • Mentored sales personnel, enhancing their skills in negotiation and client relationship management.
  • Spearheaded innovative marketing campaigns that elevated brand visibility and strengthened market presence.
  • Managed $2,000,000 annual marketing budget.
  • Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
  • Played an instrumental role in shaping company messaging, ensuring consistency across all promotional materials.
  • Negotiated lucrative contracts with key clients, securing long-term revenue streams for the business.

Education

McMaster University
Hamilton

Bachelor of Arts from Economics

University Overview

  • Completed Coursework: Statistics, Micro/Macro Economics, Math, Psychology, Political Science, History and Geography

Skills

  • Sales pipeline management
  • Sales reporting
  • Revenue generation
  • Deal closing
  • Sales presentations
  • Sales team motivation
  • Trade show representation
  • Sales meeting facilitation
  • Salesforce proficiency

Languages

English
Native or Bilingual
French
Limited Working

Certification

  • Training - Dale Carnegie Leadership & Sales Training
  • Training - Karrass Effective Negotiating Training
  • License - Canadian Accredited Insurance Broker (Honors)

Interests

  • Team Sports - Volunteer Hockey Coach, Baseball Coach and Softball Coach
  • Playing Sports - Avid golfer, hockey and baseball enthusiast
  • Yoga
  • Avid Reader

Timeline

Strategic Marketing Consultant
White Bear Marketing
01.2023 - Current
Vice President of Sales 7 Marketing
CSN Collision Centres
05.2004 - 01.2023
McMaster University
Bachelor of Arts from Economics

Similar Profiles

CREATE PROFILE
Lawrence French