Lawrence Ford
London,Canada
Summary
Enthusiastic and determined sales professional with over 10 years of experience working in various industries and positions. I have an in-depth knowledge of proven sales techniques to develop and achieve ambitious sales targets accompanied by strong leadership and negotiation skills. I am passionate about creating, developing, and maintaining client relationships and I am highly committed to working with a team to achieve company objectives and goals.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Inside Sales Coordinator
Alcotex Inc.
08.2023 - Current
- Company Overview: J.A. Macdonald Group of Companies
- Managed end-to-end construction pipelines, coordinating project documentation, schedules, and deliverables sent to field agents and partners across the U.S. and Canada, ensuring timely execution and compliance with regional regulations.
- Tracked and maintained a detailed log of construction projects sourced from ConstructConnect and Dodge Data & Analytics, using Excel to organize project phases, contacts, bid dates, and status updates for business development and sales outreach.
Inside Sales/ Columbia Taping Tool Specialist
Woollatt Building Supply
03.2020 - Current
- Company Overview: J.A Macdonald Group of Companies
- Developed expertise in Columbia tools and related building materials.
- Delivered tailored solutions to contractors and professionals, increasing upsell opportunities
- Sourced and tracked construction leads from ConstructConnect and Dodge, maintaining an organized Excel-based tracking system to monitor project phases, bid dates, and key contacts.
- Collaborated with outside sales and operations teams to align customer needs with inventory, delivery timelines, and supplier capabilities.
- Built and maintained strong relationships with contractors, builders, and field agents to support long-term business growth and repeat sales.
- Health and Safety Coordinator (Office Only)
Umpire Crew Chief / Trainer
Baseball Canada
01.2005 - 08.2023
- Trained and mentored new umpires nationally.
- Led officiating crews and implemented development strategies at provincial and national levels.
Outside Sales ( Landscape Division)
Ferrell Builders Supply
01.2018 - 01.2020
- Drove B2B and B2C sales for landscaping materials, building long-term accounts in commercial and residential markets.
- Built and maintained strong relationships with contractors, builders, and field agents to support long-term business growth and repeat sales.
- Delivered tailored solutions to contractors and professionals, increasing upsell opportunities
- Generated new leads and repeat business through onsite consultations and industry networking
- Health and Safety Coordinator
Outside Sales
Moffatt and Powell
01.2016 - 01.2018
- Drove B2B and B2C sales for landscaping materials, building long-term accounts in commercial and residential markets.
- Built and maintained strong relationships with contractors, builders, and field agents to support long-term business growth and repeat sales.
- Delivered tailored solutions to contractors and professionals, increasing upsell opportunities
- Generated new leads and repeat business through onsite consultations and industry networking
Outside Sales
Home Hardware Building Centre
01.2015 - 01.2016
- Drove B2B and B2C sales for landscaping materials, building long-term accounts in commercial and residential markets.
- Built and maintained strong relationships with contractors, builders, and field agents to support long-term business growth and repeat sales.
- Delivered tailored solutions to contractors and professionals, increasing upsell opportunities
- Generated new leads and repeat business through onsite consultations and industry networking
Sales/Move Co-ordinator
Two Small Men with Big Hearts Moving
01.2014 - 01.2015
- Facilitated end-to-end service experience for clients during relocations.
- Managed customer inquiries, prepared quotes, and coordinated logistics for residential moves.
- Delivered tailored solutions to Customers and professionals, increasing upsell opportunities
- Assisted the move teams with packing, loading and unloading of household, industrial and commercial items.
Sales/Move Co-ordinator
Weatherby's Moving
01.2012 - 01.2014
- Facilitated end-to-end service experience for clients during relocations.
- Managed customer inquiries, prepared quotes, and coordinated logistics for residential moves.
- Delivered tailored solutions to Customers and professionals, increasing upsell opportunities
- Assisted the move teams with packing, loading and unloading of household, industrial and commercial items.
Production Lead Hand
Anderson Windows and Doors
01.2010 - 01.2012
- Supervised production lines and enforced safety compliance in a manufacturing setting.
Summer Internship (Business/ Marketing Assistant)
Much Music
01.2007 - 08.2007
- Supported promotional campaigns and community events.
Education
Secondary School in Business & Entrepreneurial Studies - High Skills Major - Diploma
Scarlett Heights Entrepreneurial Academy
Etobicoke, ON01.2008
Secondary School -
Strathroy District Collegiate Institute
Strathroy, ON01.2006
Skills
- Inside Sales
- Outside Sales
- Business Development
- Account Management
- Time management
- Customer relationship building
- Telephone and email etiquette
- Effective time management
- Goal-oriented mindset
- Strong negotiation
- Sales presentations
- Organizational effectiveness
- Client relationships
- Cold calling expertise
- Product sales
- Sales support
- Customer account management
- New business development
- Business generation
- Marketing strategy
- Direct sales
- Sales pipeline management
- New business identification
- Sales documentation development
- Customer service
- Organized and efficient
- Attention to detail
- Cheerful and energetic
- Exceptional customer service
- Verbal and written communication
- Data entry
- Product knowledge
- Client relationship management
- Customer relationship management
Certification
- First Aid Certification, 01/01/23, Present
- Level C CPR/AED, 01/01/23, Present
- Health & Safety/ WHMIS, 01/01/18, Present
- Valid Drivers License / Own Transportation
Groups
- Board Member - SoHo Community Association, 02/01/25, Present
- Board Member - Selection Committee - Baseball Canada, 01/01/22, Present
- Board Member - Umpire Development Committee - Baseball Ontario, 01/01/18, Present
- Strathroy Minor Baseball Assoc.
- Strathroy-Caradoc Minor Hockey Association
Timeline
Inside Sales Coordinator
Alcotex Inc.
08.2023 - Current
Inside Sales/ Columbia Taping Tool Specialist
Woollatt Building Supply
03.2020 - Current
Outside Sales ( Landscape Division)
Ferrell Builders Supply
01.2018 - 01.2020
Outside Sales
Moffatt and Powell
01.2016 - 01.2018
Outside Sales
Home Hardware Building Centre
01.2015 - 01.2016
Sales/Move Co-ordinator
Two Small Men with Big Hearts Moving
01.2014 - 01.2015
Sales/Move Co-ordinator
Weatherby's Moving
01.2012 - 01.2014
Production Lead Hand
Anderson Windows and Doors
01.2010 - 01.2012
Summer Internship (Business/ Marketing Assistant)
Much Music
01.2007 - 08.2007
Umpire Crew Chief / Trainer
Baseball Canada
01.2005 - 08.2023
Secondary School -
Strathroy District Collegiate Institute
Secondary School in Business & Entrepreneurial Studies - High Skills Major - Diploma
Scarlett Heights Entrepreneurial Academy
Similar Profiles
Raja RathinamadasamyRaja Rathinamadasamy
QA Manager at Cognizant Technology SolutionsQA Manager at Cognizant Technology Solutions
Albert DennysAlbert Dennys
Production Engineer at Dentcare Dental LabProduction Engineer at Dentcare Dental Lab
Edison CorreaEdison Correa
Cast Member at Cineplex SilverCityCast Member at Cineplex SilverCity
JOHN SPURRJOHN SPURR
Inside Sales Coordinator at Rco EngineeringInside Sales Coordinator at Rco Engineering
Anum I K.Anum I K.
Inside Sales Coordinator at Marcomm Inc. division of TeleconInside Sales Coordinator at Marcomm Inc. division of Telecon