Summary
Work History
Education
Skills
Projects
Skills
Timeline
Generic

Laveena Pardesi

Mississauga,ON

Summary

Certified UI-UX Designer, with a background in visual merchandising that gives me a unique perspective in understanding of user’s needs and helps to enhance their experience through the design process. Fashion design experience has refined my ability to create a cohesive and visually appealing user interface.

Work History

Assistant Visual Merchandizer

Ann Taylor Canada Inc.
  • Defined and implemented creative visual merchandising strategy by studying sales reports to understand customer buying patterns.
  • Created appealing and eye-catching visual displays that lead customers through stores.
  • Revamped petite section layout to enhance product visibility, resulting in 12.5% increase in sales.
  • Produced window displays, signs, floor plans and special promotions in alignment with company’s branding guidelines.
  • Streamlined inventory management processes by conducting regular audits, maintaining accurate records, and improving accuracy of stock orders.

Assistant to Visual Merchandiser

Gap Inc. (Banana Republic)
  • Collaborated with the team to produce attractive window and visual displays
  • Anticipate customer needs and trends for display planning
  • Manage inventories.
  • Boosted customer satisfaction by promptly addressing inquiries and resolving issues professionally.

Fashion Designer

Neerja Handa Associates
  • Prepared mood boards- colour scheme, inspirational images, swatches, trims, and materials explaining concept and feel of new design
  • Created paper drafts, designed prototypes
  • Prepared technical sketches.

Education

User Experience Design Certificate -

Cornell University

Google UX Design Professional Certificate -

Google, Coursera

Brand Management Certification -

Fashion Institute of Technology
New York NY

Bachelors in Fashion Design -

National Institute of Fashion & Design
India

Post-Degree Certificate - Marketing Management

Symbiosis
India

Skills

  • Pen Paper
  • Figma
  • Canva
  • Adobe XD
  • Corel Draw
  • Visual design
  • CCAD
  • Balsamiq Wireframes

Projects

1)A design of community center website 2)A daycare mobile app: I conducted user research through interviews and questionnaires, analyzed data to understand pain points, prepared a problem statement, created user personas, ideated on solutions, designed and integrated user interface, tested and evaluated prototypes to present solutions.

Skills

Artistic ability, Visualization skills, Trend research, Strong colour sense, Design fundamentals, Human-centered design, Effective user research, Developing user personas & UX concept, Prototyping and UX feedback, Evaluating usability, wireframes, user flow, and mockups, Responsive user interface design

Timeline

Assistant Visual Merchandizer

Ann Taylor Canada Inc.

Assistant to Visual Merchandiser

Gap Inc. (Banana Republic)

Fashion Designer

Neerja Handa Associates

User Experience Design Certificate -

Cornell University

Google UX Design Professional Certificate -

Google, Coursera

Brand Management Certification -

Fashion Institute of Technology

Bachelors in Fashion Design -

National Institute of Fashion & Design

Post-Degree Certificate - Marketing Management

Symbiosis
Laveena Pardesi