Lauryn Julie-Ann Crow
Social Media Manager
Toronto,ON
Summary
Creative Social Media Manager with over two years of experience driving brand growth through engaging content and strategic partnerships. Proven track record of increasing visibility, building loyal communities, and securing successful collaborations. Skilled in content creation across Instagram, TikTok, and YouTube, generating over 43M monthly views and reaching 5M+ accounts. Adaptable and passionate about building authentic connections with audiences.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Todotoronto
11.2024 - Current
- Developed and executed content strategies, driving 43M+ monthly views and reaching 5M+ accounts.
- Filmed, edited, and posted content, including paid partnerships, generating over 3M monthly views on TikTok.
- Engaged with the community through social DMs to build brand loyalty.
- Secured collaborations with businesses and brands to support sales.
- Tracked KPIs and created performance reports to improve engagement and client satisfaction.
Social Media and Content Creation Manager
Frever
02.2022 - 11.2024
- Created and posted content for Frever’s official YouTube and TikTok channels, contributing to growth to 1.5M+ YouTube subscribers and 70K+ TikTok followers.
- Developed and executed content strategies for large-scale brand partnerships.
- Managed a network of brand ambassadors and secured UGC to enhance brand credibility and engagement.
- Secured and managed paid partnerships to promote brand collaborations and drive visibility.
- Oversaw influencer partnerships and ensured deliverables met client expectations.
Education
Bachelor of Science - Chemistry
Keele University
UK09.2021
Skills
- Social Media Strategy: Experienced in developing and executing content strategies across Instagram, TikTok, and YouTube to maximize engagement and reach
- Content Creation: Skilled in filming, editing, and posting static, dynamic, and video content using CapCut, Canva, and Adobe Creative Suite Comfortable speaking on camera and creating voiceovers
- Community Engagement: Experienced in managing social DMs, building trust, and fostering relationships through authentic audience interaction
- Performance Analysis: Proficient in tracking key performance indicators (KPIs) and creating reports to improve content performance and strategy
- E-Commerce & Conversions: Understand the role of social media in driving traffic and sales, and experienced in optimizing content to boost conversions
- Influencer & Partnership Management: Skilled at securing and managing partnerships with brands to create engaging content and drive visibility
- Trend Monitoring: Stay on top of industry trends and adjust content strategies to keep engagement high
- CRM & Analytics Tools: Experienced with social media analytics platforms and CRM tools to track performance and refine strategies
- Team Player & Fast-Paced: Comfortable working independently and collaboratively, managing multiple priorities in a fast-paced environment
Timeline
Social Media Manager
Todotoronto
11.2024 - Current
Social Media and Content Creation Manager
Frever
02.2022 - 11.2024
Bachelor of Science - Chemistry
Keele University
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