Summary
Overview
Work History
Education
Skills
Websites
Interests
Timeline
Generic
Lauryn Gerstle

Lauryn Gerstle

Los Angeles,CA

Summary

Experienced producer with over a decade of experience in editorial, fashion, advertising, and entertainment. Skilled in overseeing projects from concept to completion both on-location and in-studio for top brands and media companies. Collaborated with Vogue, Nike, Netflix, Harper’s Bazaar, Estée Lauder, Amazon, and MTV. Known for bringing bold visual storytelling to life alongside creative directors, photographers, and talent. Thrives in fast-paced environments, excels at leading cross-functional teams with strong communication and creative insight to deliver high-quality content on tight timelines for fashion editorials, commercial campaigns, and branded content pieces.

Overview

13
13
years of professional experience

Work History

OWNER/PRODUCER

LAURYN GERSTLE PRODUCTIONS
04.2017 - Current
  • Produced print and video shoots for a diverse range of small to large commercial clients with budgets up to $250K. Managed all aspects of travel and production logistics for teams of 30+ personnel. Clients included Art + Commerce, Banana Republic, Benefit Cosmetics, Bvlgari, Caesar's Entertainment, Dolby, eBay, eSalon, Included Health, Microsoft, Missoni, Morphe, Simple Human, Shutterfly, TBWA\Chiat\Day, and UBER.

Executive Producer

Lightwork Studios Inc.
08.2023 - 07.2025
  • Directed comprehensive operations for a boutique photography studio, orchestrating all aspects of business management from initial client consultation through final delivery.
  • Cultivated and maintained strong client relationships by providing personalized service and ensuring project expectations were consistently exceeded.
  • Developed and monitored annual budgets while creating detailed project estimates that balanced profitability with competitive pricing.
  • Led recruitment, scheduling, and management of freelance photographers, assistants, and specialized crew members for diverse shoots ranging from portraits to commercial projects.
  • Coordinated complex pre-production logistics including location scouting, talent coordination, and equipment procurement. Supervised post-production workflows to ensure timely delivery of high-quality final products while maintaining brand standards.
  • Managed comprehensive travel arrangements for on-location shoots, including transportation, accommodations, and equipment shipping logistics. Negotiated contracts and coordinated rentals for specialized photography equipment, lighting systems, and studio gear to optimize both cost-efficiency and creative capabilities.

ASSOCIATE DIRECTOR

CARAVAN CLUB
05.2021 - 04.2023
  • Coordinated overall operations of the production company, overseeing pre-production, project management, financial tracking, and business development. Served as the primary point of contact for all incoming requests, allocated project resources and freelancers, prepared estimates, secured crew and vendor holds, and managed team project calendars to ensure seamless workflow.

AGENT

ViV MGMT
09.2019 - 04.2021
  • Generated competitive bids for ViV's roster of photographers across diverse fashion and advertising campaigns. Built and maintained strong relationships between photographers/directors and clients. Daily responsibilities included client acquisition, drafting and managing estimates, invoices, and contracts, as well as coordinating pre-production and post-production phases of photoshoots.

PHOTO PRODUCER

SANDBOX STUDIO
01.2015 - 04.2017
  • Managed original photography commissions from concept to final delivery, providing comprehensive production and creative project management. Executed and coordinated photo shoots for fashion, advertising, and e-commerce clients, overseeing all aspects of pre-production and on-set operations. Clients included American Giant, Athleta, Banana Republic, Birkenstock, Gap, Google, Frame Jeans, Kendo Brands, New Balance, Nike, Ross, and Sephora.

PRODUCTION MANAGER

BITFIRE INC.
08.2013 - 01.2015
  • Managed boutique photo studio. Oversaw client relations, budgeting, estimates, staffing, pre and post production, travel accommodations, equipment rentals.
  • Maintained and updated company social media and website with portfolio showcases, client testimonials, and service offerings, resulting in improved online visibility and lead generation.
  • Supervised a specialized team of archivists and digital asset coordinators responsible for organizing and maintaining extensive physical and digital archives for renowned fashion photographers. Implemented systematic cataloging procedures to preserve decades of iconic fashion imagery, contact sheets, and original prints, ensuring optimal preservation conditions and accessibility for commercial licensing and editorial use.
  • Executed precision printing and color correction services for premium fashion and lifestyle magazines, ensuring exceptional print quality that met the exacting standards of high-end publications. Collaborated directly with photo editors and photographers to achieve optimal color accuracy and tonal balance across diverse editorial spreads and advertising campaigns.
  • Operated advanced digital printing equipment and color management systems to produce gallery-quality prints, test proofs, and final production files. Performed meticulous color correction and retouching using industry-standard software, adjusting exposure, contrast, and color balance while preserving the artistic integrity of original photographs.
  • Managed complex color workflows from initial RAW file processing through final print output, calibrating monitors, printers, and proofing systems to maintain consistent color standards across multiple devices and substrates. Created custom ICC profiles and color spaces tailored to specific paper stocks and printing processes used by luxury magazine publishers.

PHOTO MANAGER (PUBLICITY STILLS)

NBC UNIVERSAL
01.2013 - 09.2013
  • Managed end-to-end production of publicity stills for Saturday Night Live and Late Night with Jimmy Fallon, from metadata population through formatted deliverables in data asset management systems. Coordinated with photographers, publicists, and the Director of Photo Licensing and Archives to distribute content to platforms including Getty Images. Extended support to additional NBC red carpet events, ensuring comprehensive visual content coverage.

Education

Masters - Digital Photography

School of Visual Arts
New York, NY
09.2012

Bachelors of Science - Sociology

San Francisco State University
San Francisco, CA
09.2007

Skills

  • Production Leadership & Budget Management
  • On-Location & Studio Shoot Management
  • High-Profile Talent & Crew Coordination
  • Creative Team Collaboration & Problem Solving
  • Project Management & Timeline Execution
  • Adobe Creative Suite

Interests

  • Adventure Travel
  • Passionate about balancing physical health with mental and emotional wellness
  • Gardening
  • Music
  • I enjoy cooking for friends and family gatherings
  • Hiking
  • Dance
  • Documenting and sharing travel experiences
  • Camping

Timeline

Executive Producer

Lightwork Studios Inc.
08.2023 - 07.2025

ASSOCIATE DIRECTOR

CARAVAN CLUB
05.2021 - 04.2023

AGENT

ViV MGMT
09.2019 - 04.2021

OWNER/PRODUCER

LAURYN GERSTLE PRODUCTIONS
04.2017 - Current

PHOTO PRODUCER

SANDBOX STUDIO
01.2015 - 04.2017

PRODUCTION MANAGER

BITFIRE INC.
08.2013 - 01.2015

PHOTO MANAGER (PUBLICITY STILLS)

NBC UNIVERSAL
01.2013 - 09.2013

Bachelors of Science - Sociology

San Francisco State University

Masters - Digital Photography

School of Visual Arts

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