Lauryn Chamberlain
Overview
10
10
years of professional experience
Work History
Manager, Editorial Strategy
Yext
06.2022 - Current
- Collaborate with Senior Director, Content Marketing and Product Marketing to establish robust content roadmap supporting campaigns across the company
- Write and edit high-quality, long-form content across blog posts, whitepapers, e-books, research reports, and video scripts
- Analyze how campaigns and corresponding content pieces perform and tailor content strategy based on those findings
- Formally manage Editorial Specialist in their writing assignments and career development
Content Manager
Yext
01.2019 - 05.2022
- Draft and edit 5-7 content pieces each week, including blog posts, video scripts, client success stories, and more
- Conduct interviews with thought leaders for video, audio, and written content
- Craft long-form content on a quarterly basis, such as whitepapers or ghost-written executive bylines
- Assist in strategic editorial planning for the Yext blog
Associate Editor
Geomarketing.com
10.2015 - 12.2018
- Write 1-2 articles daily for publication on Geomarketing (www.geomarketing.com)
- Co-host and produce weekly marketing insights podcast, CMO On-The-Go
- Communicate directly with contributing writers to collaboratively assess work and guide editorial improvements
Editorial Assistant
Geomarketing.com
07.2014 - 09.2015
- Write 2 - 3 articles daily for publication on Geomarketing.com, covering news in retail, travel, dining, and hospitality spaces as it relates to location tech, mobile, and IoT
- Pitch ideas daily for shorter breaking news pieces as well as longer feature-length stories
- Compose and send a daily newsletter via MailChimp for subscribers
- Manage Geomarketing.com social media accounts across Facebook, Twitter, and Pinterest
Editorial Intern, Fact
New York Magazine
09.2013 - 05.2014
- Research and check for factual accuracy 10 – 15 pieces a week for publication in New York’s print edition
- Check and line-edit online newsletter Design Hunting
- Assist in the creation of content for online at nymag.com, including writing restaurant profiles
Education
Bachelor of Science - Journalism
Northwestern University
Evanston, ILSkills
- Microsoft Office
- SEO familiarity
- Copy editing
- Editorial standards (CMS, AP Style)
- French to English translation
- Creative writing (published two novels with PRH)
- Public speaking/panel moderation
Timeline
Manager, Editorial Strategy
Yext
06.2022 - Current
Content Manager
Yext
01.2019 - 05.2022
Associate Editor
Geomarketing.com
10.2015 - 12.2018
Editorial Assistant
Geomarketing.com
07.2014 - 09.2015
Editorial Intern, Fact
New York Magazine
09.2013 - 05.2014
Bachelor of Science - Journalism
Northwestern University
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