Laurianne Jackson
Kelowna,BC
Summary
Veteran Marketing, Sales and Operations professional with 11 years of experience. Managed internal operations, developed budgets, communicated with departmental representatives to optimize productivity and efficiency, cultivated lead generation and client retention and directed new employee onboarding. Effective in coordinating company procedures and client relationships to exceed performance goals.
Accomplished Business Development Manager with solid record directing sales and marketing activities. Persuasive negotiator with diplomatic communication style and relationship-building expertise. Collaborative professional committed to providing clients with reasonable, business-smart solutions to common issues.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Communications & Business Development Manager
Kelowna Yacht Club
Kelowna, British Columbia
05.2023 - Current
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
- Gathered and analyzed business, market and competitor information to support development of strategic marketing plan.
- Administered development and design of marketing communications materials through internal teams and outside vendors.
- Defined and utilized data-driven approach to measuring impact of marketing programs.
- Produced professional, fresh and engaging copy with consistent brand messaging.
- Coordinated mock-ups and preliminary layout designs for print collateral to keep implementation in line with customers' vision.
- Assessed campaign performance using Google Analytics, Tableau and Facebook Business Manager.
- Collaborated with PR staff to develop and optimize online blogs, websites and social media pages.
- Formulated long-range marketing and communications strategies based on organizational goals.
- Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.
- Established long-term communications, advertising and media relations goals.
- Worked with graphic design, photography and production team members to revitalize online and print collateral.
- Created and managed traditional and digital marketing campaigns.
- Developed marketing content such as written copy, graphic design, digital posts and video content.
- Promoted company through advertising, social media, digital marketing, events and traditional media avenues.
- Designed work that strongly communicated brand narrative, goals and concepts.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Proposed concepts using rough sketches, storyboards or mood boards.
- Met with department heads to translate goals from concept to completion.
- Engaged with clients to gather project information and uncover challenges.
- Developed attractive and engaging print and digital ads.
- Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
- Drafted and edited interesting press releases for each event, contest or promotion.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Determined business development opportunities and implemented effective strategy for client acquisition.
Educational Director
Varsity Tutors
Kelowna, BC
06.2022 - 05.2023
- Tracked monthly sales to generate reports for business development planning.
- Performed sales consultations and educated clients on products and services.
- Maintained professional network of potential clients and business opportunities.
- Achieved company growth and brand development through market expansion and sales.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Helped customers find specific products, answered questions and offered product advice.
Marketing Consultant
Cowes Harbour Commission
Cowes, Isle Of Wight
12.2021 - 02.2022
- Translated market knowledge and strategy into thought-provoking stories and tools for CMO and business teams.
- Prepared and sent proposals to prospective clients.
- Managed creation of marketing materials, collateral and sales support tools.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
- Worked with management team to oversee and monitor marketing strategy.
- Created marketing policies and procedures, evaluating and revising to maximize team efforts.
- Cultivated business partnerships to build lasting relationships with internal and external parties.
Company Director
Apex Language Travel
Farnham, Hampshire
12.2015 - 02.2021
- Oversaw new employee hiring and onboarding procedures, developing guidelines, designing standard interviews and participating in selection and training of new hires.
- Attended community events as well as professional conferences to cultivate positive company image, network with representatives of other companies and engage prospective new clients.
- Prepared reports summarizing payroll, accounting and operations and presented on content and ramifications to company executives.
- Guided and motivated staff to drive maximum performance.
- Planned and implemented strategies to grow revenue.
- Organized large scale operations, group visits and all organization for Summer Camps
Operations Director/European Sales Director
CLT WORLD
Farnham, Surrey
10.2014 - 11.2015
- Developed and actualized strategies to generate new revenues, drive productivity, efficiency, quality, service and cost-effective resource management.
- Led negotiations with vendors to establish optimal schedules and prices.
- Authorized operational guidelines and practices while assessing staff to meet performance objectives.
- Identified business development opportunities, including possible mergers and acquisitions and new growth markets.
- Communicated with manufacturers overseas to maintain production schedules and optimize supply chain.
- Rolled out marketing strategies that promoted product branding tactics and optimized public recognition.
- Increased revenue by developing and managing strategic business plans.
- Devised methods to effectively execute programs and achieve performance goals.
- Analyzed expenses and financial reports to develop effective policies and budgets, resulting in significant increase in profits.
School Manager
Surrey Language School
Farnham, Surrey
07.2012 - 09.2014
- Visited classrooms to evaluate teacher instructional techniques as part of annual evaluation cycle.
- Collaborated with various departments to support and establish programs, lessons and student activities.
- Monitored and evaluated performance of school employees.
- Facilitated staff meetings to convey policy changes and hear employee input.
- Oversaw day-to-day work of classroom teachers, administrative staff and school personnel to expertly serve students' needs and meet district and state standards.
- Conferred with parents and staff to discuss educational activities, policies and student behavior or learning problems.
Education
Bachelor of Arts - Media Studies
University of Portsmouth
Portsmouth, England05.2012
A Level - A, B , B - TV & RADIO
Farnborough College of Technology
Farnborough, England07.2009
GNVQ - Business
LaurianneQueen Marys College
Basingstoke, England06.2007
Skills
- Rapport and relationship building
- Business development
- Contract negotiation expertise
- Cross-cultural sales background
- Compelling leadership skills
- Social media savvy
- Networking
- Issues resolution
- Multi-unit operations management
- Proposal Development
- Interpersonal Communication
- Content Editing
- Publication Development
- Creative Writing
- News writing
Affiliations
- Scuba Diver
- Snowboarder
- Writer
- Artist
Certification
- TEFL Qualification
Timeline
Communications & Business Development Manager
Kelowna Yacht Club
05.2023 - Current
Educational Director
Varsity Tutors
06.2022 - 05.2023
Marketing Consultant
Cowes Harbour Commission
12.2021 - 02.2022
Company Director
Apex Language Travel
12.2015 - 02.2021
Operations Director/European Sales Director
CLT WORLD
10.2014 - 11.2015
School Manager
Surrey Language School
07.2012 - 09.2014
Bachelor of Arts - Media Studies
University of Portsmouth
A Level - A, B , B - TV & RADIO
Farnborough College of Technology
GNVQ - Business
LaurianneQueen Marys College
- TEFL Qualification
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