Lauren Elizabeth Montgomery
San Juan Capistrano
Summary
Experienced with customer engagement, promotional activities, and brand advocacy. Utilizes strong interpersonal skills and in-depth product knowledge to drive brand loyalty. Track record of building lasting customer relationships and effectively representing brand values.
Overview
3
3
years of professional experience
Work History
Brand Representative
Hurray’s Girl Beer
08.2025 - Current
- Represented the brand at events, bars, and marketing activations, serving as the face of Hurray’s Girl Beer.
- Educated consumers on product offerings, driving awareness and trial.
- Set up event displays, sampling stations, and branded materials to ensure high-quality presentation.
Sales Representative / Merchandiser
Republic National Distributing Company
01.2024 - 01.2025
- Manage product placement, merchandising, and inventory across 25+ chain retail accounts spanning 8 major banners within the full RNDC portfolio.
- Grew brand share in assigned accounts, resulting in a 100% increase in brand presence.
- Execute promotional programs and ensure adherence to brand standards at the store level.
- Won Delicato contest for most cases floored in South OC.
- Won Santa Margarita USA contest for most multi-SKU displays.
- Build and maintain strong relationships with store managers and buyers to secure premium shelf space and ensure program compliance.
- Averaged 95% display execution across accounts, including planner and non-planner displays.
Brand Ambassador
Zing Zang LLC
01.2024 - 01.2024
- Independently managed a territory of 145 on- and off-premise accounts.
- Increased SKU presence by over 2 pods, averaging 6 pods per account.
- Drove 20 menu prints, representing a 60% execution rate.
- Enhanced retail engagement through displays and in-store tastings.
- Achieved 100% POS execution in off-premise accounts.
- Averaged 22 displays across 100 accounts.
Student Manager, Facilities Operations
ASI Cal Poly
01.2023 - 01.2024
- Supervised a 20-member student team, overseeing scheduling, disciplinary documentation, and day-to-day operations of a 19-hour facility.
- Developed and managed a $300,000 student staff wage budget for 2024–2025.
- Led 100 employees through 20 direct reports.
- Edited and updated operational manuals including a 200+ page staff handbook and a 30+ page training guide.
- Led weekly meetings, safety trainings, and quarterly staff appreciation events.
Tasting Room Associate
Club Bubbly Sparkling Wine & Champagne Bar
01.2023 - 01.2024
- Oversaw tasting room operations and guest experience.
- Provided product education and supported sales through personalized wine service.
Education
Bachelor of Science - Wine & Viticulture, Business Concentration, Agriculture Business
California Polytechnic State University
San Luis Obispo, CASkills
- Goal oriented
- Brand awareness
- Brand building
- Effective communicator
- Customer relations
- Relationship management
- Sales expertise
- Scheduling
- Strong interpersonal skills
Awards
Intercollegiate Wine Business Invitational (2023) — Second Place, Cal Poly Team (ContraVin), Created a full mock wine business plan including marketing materials, financial plan, market research, and a 5-year strategy., Recognized for excellence in business plan development, label design, and marketing execution.
Timeline
Brand Representative
Hurray’s Girl Beer
08.2025 - Current
Sales Representative / Merchandiser
Republic National Distributing Company
01.2024 - 01.2025
Brand Ambassador
Zing Zang LLC
01.2024 - 01.2024
Student Manager, Facilities Operations
ASI Cal Poly
01.2023 - 01.2024
Tasting Room Associate
Club Bubbly Sparkling Wine & Champagne Bar
01.2023 - 01.2024
Bachelor of Science - Wine & Viticulture, Business Concentration, Agriculture Business
California Polytechnic State University