Laurence Real
San Francisco
Summary
Dynamic Head of Account Management driving enterprise client success and substantial revenue growth. Achieved over 130% year-over-year growth in key accounts, managing portfolios that generated over $23M in revenue. Proven ability to mentor teams and implement strategies that deliver measurable business results.
Overview
20
20
years of professional experience
Work History
Head of Account Management
Clearpier Performance, Inc
San Francisco
05.2019 - Current
- Managed and expanded enterprise client portfolios generating more than $23M in revenue and $12.8M in company profit between 2020–2025.
- Contributed to over 100% YoY company revenue growth from 2023 to 2024 and 17.9% growth from 2024 to 2025.
- Scaled Crypto Trading account revenue from approximately $176K in 2024 to over $2.25M in 2025, representing more than 1,180% YoY growth.
- Expanded FinTech account revenue from approximately $1.55M in 2023 to $3.58M in 2024, representing over 130% YoY growth.
- Oversaw enterprise client portfolios with monthly advertising spend of $300K–$500K across 3–5 simultaneous accounts, ensuring alignment with performance goals.
- Mentored team of 5–10 Account Managers, enhancing their skills and supporting execution of enterprise performance marketing initiatives.
- Directed account management strategy for enterprise clients such as M&C Saatchi Performance, Mobilityware, Spark Foundry, Zynga, Stash Invest, Root Insurance, Chime, and Kraken, driving client satisfaction and retention.
Senior Account Director
Glispa
San Francisco
11.2015 - 04.2019
- Managed strategic digital marketing accounts to drive revenue growth and enhance long-term client retention.
- Optimized campaign performance through data-driven analysis, significantly increasing ROI across mobile and digital advertising.
- Expanded enterprise partnerships through consultative account management and strategic performance recommendations.
- Collaborated with analytics and media teams to implement scalable growth initiatives.
Account Manager
Metro Newspaper Advertising Services
San Francisco
10.2006 - 10.2015
- Cultivated long-term client relationships through consultative support and effective campaign execution, resulting in increased client retention.
- Developed tailored advertising strategies that met client objectives and adhered to budget requirements, enhancing campaign effectiveness.
- Managed advertising campaigns for local and regional businesses, achieving targeted engagement across print and digital media channels.
Education
Business Analysis & Marketing -
San Francisco State University
San FranciscoSkills
- Enterprise Account Management
- Client Success Strategy
- Client Retention
- Growth strategy
- Performance Marketing
- Business Development
- Revenue Forecasting
- Data analysis
- Strategic Planning
- Cross-Functional Leadership
- Team Leadership
- Process Improvement
Additional Information - Leadership Experience
- Managed and supported team of 5–10 Account Managers across enterprise performance marketing accounts.
- Oversaw enterprise client portfolios averaging $300K–$500K in monthly advertising spend.
- Managed 3–5 enterprise-level accounts simultaneously across digital performance and growth marketing initiatives.
- Supported company profit growth from $1.25M in 2023 to $3.3M in 2025.
- Contributed to new business expansion and revenue diversification through strategic account growth and enterprise partnership development.
Timeline
Head of Account Management
Clearpier Performance, Inc
05.2019 - Current
Senior Account Director
Glispa
11.2015 - 04.2019
Account Manager
Metro Newspaper Advertising Services
10.2006 - 10.2015
Business Analysis & Marketing -
San Francisco State University