LAURENCE MACASPAC
Upland
Summary
Dynamic Senior Front-End Web Developer with extensive experience at Gap Inc., specializing in React and A/B testing. Proven track record of enhancing user experiences and optimizing performance across multiple platforms. Adept at cross-functional collaboration and mentoring junior developers, driving innovative solutions that elevate brand engagement and accessibility.
Overview
12
12
years of professional experience
Work History
Senior Front-End Web Developer
Gap Inc.
06.2021 - Current
- Build and maintain homepages, division pages, category pages, and landing pages across Gap, Gap Factory, Gap Canada, and Gap Japan.
- Initially served as primary developer for Gap Factory; currently lead front-end development for Gap Japan.
- Develop personalization experiences using Optimizely with dynamic audience-specific variations.
- Build React-based components using JSON modules, layered modules, and layout JSON structures.
- Maintain sitewide features such as mega navigation, hamburger navigation, global footer, SMS/email subscription modules, Certona widgets, and customer service pages.
- Develop code in Visual Studio and support full migration of components to Amplience CMS after platform transition.
- Serve as technical bridge after corporate reorganization, supporting leadership across teams.
- One of the only developers with full end-to-end experience across all areas of the Gap site.
- Work across two platforms: Amplience (US, Factory, Canada) and Salesforce Commerce Cloud (Japan).
- Modernized Gap Japan by implementing dynamic features such as keyword-reactive search banners, contextual ISM banners, header banners inside product grids, and product card filtering.
- Built Gap's most complex interactive page - Sustainability - involving custom JavaScript, animation logic, and advanced CSS.
- Act as primary troubleshooting lead and technical advisor in planning meetings.
- Train new and junior developers through structured knowledge transfer.
- Gap, Gap Factory, Gap Canada, Gap Japan
Senior Front-End Web Developer
Good Bear Production
10.2020 - 05.2021
- Developed and customized BigCommerce and WordPress storefronts.
- Built dynamic customer, guest, and wholesaler flows using JavaScript, jQuery, and Handlebars.
- Implemented custom scripts to optimize product visibility, navigation, and user experience.
- Improved performance and UI consistency across storefront environments.
Senior Front-End Web Developer
Verizon Wireless
09.2018 - 09.2020
- Performed advanced DOM manipulation using JavaScript and jQuery for highly dynamic enterprise pages.
- Developed A/B tests and experience targeting using Adobe Target and Adobe Analytics.
- Selected as the only Digital Operations developer to collaborate directly with Apple engineers on AR/VR integration.
- Built UI features for major Verizon campaigns including 5G, Verizon Up, Personalization, and Real-Time Marketing.
- Developed POCs for enhancements such as device auto-detection, accessory cross-sell, and smartphone comparison views.
- Implemented advanced audience targeting using geolocation, carrier, visitor logic, session data, and data-layer conditions.
- Built reusable templates for recurring development challenges including banner repositioning and React conflicts.
- APR Consulting
Senior Front-End Web Developer
LA County Library
05.2018 - 06.2018
- Built components for redesigned library site using HTML, CSS, JavaScript, and Visual Composer.
- Integrated JSON data into backend dynamic content structures.
- Created responsive tables, global CSS, EventOn calendars, and Slider Revolution homepage sliders.
- Improved accessibility and compliance using SiteImprove.
- RD Technology Solutions
Senior Web Design Specialist
Farmers Insurance Group
01.2015 - 01.2018
- Led UX/UI and front-end development for Agency Dashboard used by Agents and District Managers.
- Directed redesign of landing pages, series pages, and utility pages.
- Built database-driven executive blog using HTML, JavaScript, and JSON.
- Developed innovative page functionality reused across enterprise initiatives.
- Served as liaison between Business and IT departments.
- Resolved major platform issues and implemented best-practice documentation.
- Trained junior designers in HTML, CSS, JavaScript, and department standards.
- Corporate Employee of the Year (2015) - 1 of 5 recipients out of 300+ employees.
- Quarterly Employee Award for outstanding contributions.
Junior Web Design Specialist
Farmers Insurance Group
06.2014 - 12.2014
- Administered TeamSite for publishing workflows.
- Created graphics and icons used as enterprise branding standards.
- Managed SharePoint microsites and updates.
- Submitted analytics insights using Google Analytics.
Education
Bachelor of Science - Computer Science
Skills
- React
- JavaScript
- JQuery
- JSON
- HTML5
- CSS3
- Responsive Web Design
- Adobe Target
- Optimizely
- A/B & Multivariate Testing
- Amplience
- Salesforce Commerce Cloud (SFCC)
- WordPress
- BigCommerce
- Certona
- Figma
- Photoshop
- Component-based design
- UI/UX collaboration
- Jira
- Asana
- Agile/Scrum
- Troubleshooting
- Performance optimization
- Accessibility
- Cross-functional collaboration
Additional Information
Troubleshooting, performance optimization, accessibility, cross-functional collaboration
References
References available upon request.
Timeline
Senior Front-End Web Developer
Gap Inc.
06.2021 - Current
Senior Front-End Web Developer
Good Bear Production
10.2020 - 05.2021
Senior Front-End Web Developer
Verizon Wireless
09.2018 - 09.2020
Senior Front-End Web Developer
LA County Library
05.2018 - 06.2018
Senior Web Design Specialist
Farmers Insurance Group
01.2015 - 01.2018
Junior Web Design Specialist
Farmers Insurance Group
06.2014 - 12.2014