LAURENCE LÉGARÉ
Toronto
Summary
Professional with strong background in account management and client relations. Known for strategic thinking, effective communication, and adaptability to changing needs. Skilled in driving team collaboration, maximizing revenue, and fostering client satisfaction. Reliable and results-focused, consistently delivering high-quality outcomes.
Overview
7
7
years of professional experience
Work History
Account Director
BIMM / Sid Lee CRM
02.2020 - Current
- Participated in scoping and planning for the year for our client Angel’s Envy
- Led the newcomer strategy for an important telco client, with the support of the Group Account Director, from research to coming up with insights and proposed journey, to client presentation
- Managed the ongoing CRM and 360 campaigns for various clients such as National Bank, The Heart & Stroke Lottery, Home Hardware, from brief to final delivery
- Ensured that the team produces all our client works to the highest level of quality, on strategy and on budget
- Acted as primary liaison between clients, interagency partners, and internal creative teams to maintain project alignment
- Mentored and supervised junior team members and interns, contributing to talent development and operational efficiency
- Regularly updated Group Account Director on project performance and strategic developments
- Account Supervisor – Nov 2020 – Feb 2025
- Senior Account Executive – Nov 2019 – Nov 2020
Account Executive – GM Account
Dentsu Aegis Network
09.2018 - 11.2019
- Coordinated digital, social, and print assets for regional campaigns for Chevrolet, Buick, and GMC, supporting brand consistency and local market relevance.
- Owned production and distribution of client newsletters and creative overview decks used nationwide.
Account Executive – Ford Account
GTB Agency (Montréal)
11.2017 - 08.2018
- Executed regional and French-adapted digital campaigns for Ford’s Electric Vehicle promotions, ensuring market-specific resonance
- Produced localized creative assets, including print and La Presse+ ads, tailored to the Quebec market
- Maintained campaign tracking including estimates, invoices, and POs for cross-functional accountability
- Account Coordinator – Ford Account - May 2016 – Nov 2017
Education
Certificate - Marketing Management
HEC Montréal
01.2017
Certificate - Communication
Université de Montréal
01.2015
Certificate - Advertising
Université de Montréal
01.2014
DEC - Fashion Marketing
Lasalle College
01.2012
Skills
- Campaign Strategy
- Campaign and Budget Management
- Team Leadership
- Resources Management
- Digital Marketing
- Account relationship management
Languages
English
French
Timeline
Account Director
BIMM / Sid Lee CRM
02.2020 - Current
Account Executive – GM Account
Dentsu Aegis Network
09.2018 - 11.2019
Account Executive – Ford Account
GTB Agency (Montréal)
11.2017 - 08.2018
Certificate - Communication
Université de Montréal
Certificate - Advertising
Université de Montréal
DEC - Fashion Marketing
Lasalle College
Certificate - Marketing Management
HEC Montréal
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