Lauren Worley
Fountain Valley,CA
Summary
Business administration major with a marketing emphasis and public relations minor, with experience at Screen Engine/ASI in market research and consumer behavior analysis. Skilled in strategic communication, campaign execution, and event planning, with a focus on driving brand awareness and impactful marketing initiatives.
Overview
1
1
year of professional experience
Work History
Market Research Intern
Screen Engine/ASI
06.2024 - 08.2024
- Supported multicultural marketing research projects by conducting secondary research, compiling data, and assisting in timely reporting.
- Designed an executive report on Generation Z consumer behavior and developed marketing materials for underrepresented groups in the U.S.
- Gained hands-on experience in qualitative and quantitative research by attending meetings, shadowing senior researchers, and observing focus groups.
- Collaborated with executives, including industry leaders from South Park, Univision, and Telemundo, to analyze media trends and audience engagement strategies.
Public Relations Intern
Mount Saint Mary's University, Los Angeles
08.2023 - 05.2024
- Assisted the President’s Office in crafting public statements and supported the External Affairs Department in coordinating film and media productions on campus.
- Helped plan and execute private, corporate, and client events while developing social media content with a focus on viral marketing strategies.
- Researched and wrote articles for university newsletters and magazines, highlighting key initiatives and enhancing public engagement.
- Implemented PR strategies to increase awareness of university programs, managed media relations, and contributed to crisis communication efforts.
Education
Bachelor of Arts - Business Administration
Mount Saint Mary's University
Los Angeles, CA05-2027
Skills
- Networking strategies
- Communications support
- Analytics reporting
- Marketing and sales
- Quantitative research
- Focus groups
- Market analysis
Leadership
Inclusive Excellence Scholar
- Promoted diversity, equity, and inclusion through advocacy and community engagement initiatives.
- Explored how inclusive leadership drives positive change in academic and professional spaces.
- Developed skills in public speaking, facilitation, and strategic outreach to support underrepresented communities.
- Collaborated with peers and mentors to implement programs fostering inclusive excellence.
Timeline
Market Research Intern
Screen Engine/ASI
06.2024 - 08.2024
Public Relations Intern
Mount Saint Mary's University, Los Angeles
08.2023 - 05.2024
Bachelor of Arts - Business Administration
Mount Saint Mary's University
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