Lauren Worley
Fountain Valley,CA
Summary
Business administration major with a marketing emphasis and public relations minor, with experience at Screen Engine/ASI in market research and consumer behavior analysis. Skilled in strategic communication, campaign execution, and event planning, with a focus on driving brand awareness and impactful marketing initiatives.
Overview
1
1
year of professional experience
Work History
Market Research Intern
Screen Engine/ASI
Los Angeles, CA
06.2024 - 08.2024
- Supported multicultural marketing research projects by conducting secondary research, compiling data, and assisting in timely reporting.
- Designed an executive report on Generation Z consumer behavior and developed marketing materials for underrepresented groups in the U.S.
- Gained hands-on experience in qualitative and quantitative research by attending meetings, shadowing senior researchers, and observing focus groups.
- Collaborated with executives, including industry leaders from South Park, Univision, and Telemundo, to analyze media trends and audience engagement strategies.
Public Relations Intern
Mount Saint Mary's University, Los Angeles
Los Angeles, CA
08.2023 - 05.2024
- Assisted the President’s Office in crafting public statements and supported the External Affairs Department in coordinating film and media productions on campus.
- Helped plan and execute private, corporate, and client events while developing social media content with a focus on viral marketing strategies.
- Researched and wrote articles for university newsletters and magazines, highlighting key initiatives and enhancing public engagement.
- Implemented PR strategies to increase awareness of university programs, managed media relations, and contributed to crisis communication efforts.
Education
Bachelor of Arts - Business Administration
Mount Saint Mary's University
Los Angeles, CA05-2027
Skills
- Networking strategies
- Communications support
- Analytics reporting
- Marketing and sales
- Quantitative research
- Focus groups
- Market analysis
Leadership
Inclusive Excellence Scholar
- Promoted diversity, equity, and inclusion through advocacy and community engagement initiatives.
- Explored how inclusive leadership drives positive change in academic and professional spaces.
- Developed skills in public speaking, facilitation, and strategic outreach to support underrepresented communities.
- Collaborated with peers and mentors to implement programs fostering inclusive excellence.
Timeline
Market Research Intern
Screen Engine/ASI
06.2024 - 08.2024
Public Relations Intern
Mount Saint Mary's University, Los Angeles
08.2023 - 05.2024
Bachelor of Arts - Business Administration
Mount Saint Mary's University