Lauren Steffany
Los Angeles
Summary
Results-driven marketing leader with expertise in enhancing brand visibility and engagement through strategic go-to-market initiatives and field activities. Proven ability to lead teams and execute experiential marketing campaigns that drive revenue growth and foster collaboration across departments. Skilled in organizing impactful events and optimizing cross functional behaviors to produce results.
Overview
13
13
years of professional experience
Work History
Director of Lifestyle and Field Marketing
WeedMaps
Irvine
10.2024 - 02.2026
- Executed marketing strategies to boost brand visibility across endemic and nonendemic communities.
- Led a national team of marketing professionals in curating localized strategies aligned with national initiatives.
- Identified operational performance improvement opportunities, establishing metrics for assessing field strategies.
- Created detailed project plans outlining timelines, goals, budgets, staffing needs, and requirements.
Director of Marketing
Botanica Global
01.2022 - 09.2024
- Developed and coordinated market launch strategies, achieving month-over-month revenue growth.
- Spearheaded marketing initiatives for Journeyman and Mr. Moxey's, driving brand awareness and market penetration.
- Led a team of marketing professionals, overseeing both internal and field responsibilities across multiple markets.
- Planned and executed field marketing engagements, enhancing brand visibility through experiential activations.
- Maintained and expanded relationships within digital marketing landscape, enhancing engagement and collaboration.
- Negotiated with retail and manufacturing partners to optimize market presence across regions.
Director of Field Marketing
Kings Garden
01.2020 - 01.2022
- Developed and implemented integrated retail strategy reflecting brand identity and regional behaviors.
- Led all brand marketing campaigns to enhance market presence.
- Managed strategic brand partnerships and activations across live and digital channels.
- Recruited and trained a team of approximately 15 full-time and part-time members for retail engagements.
- Facilitated interdepartmental communication between internal teams and external distribution channels.
- Executed 100 in-store engagements monthly to boost brand visibility and customer interaction.
- Sourced and negotiated contracts for tradeshow presence, including design, pricing, and placement.
California Field Marketing Manager
PAX Labs
01.2018 - 01.2020
- Architected and executed field and regional marketing calendars throughout California.
- Planned and executed brand partnership events in Los Angeles, featuring celebrity and influencer activations.
- Trained and led team of 10 field marketing representatives to enhance performance.
- Cultivated strong relationships with vendors and retailers to drive marketing initiatives.
Product Specialist
Mercedes Benz Commercial Vehicles
01.2017 - 01.2018
- Deliver all brand and product initiatives in large forums, addressing audiences of varying size and interests
- Drive localized sales by connecting interested parties with dealerships
Stella Artois Nova Sales Representative
Mosaic Sales Solutions
01.2016 - 01.2017
- Successfully targeted accounts in Los Angeles market, driving sales of Stella Artois portfolio.
- Cultivated strong relationships with accounts and local wholesalers to improve distribution.
- Executed targeted promotions for retailers to increase product visibility and drive sales.
Field Marketing Manager
Mosaic Sales Solutions
01.2013 - 01.2016
- Led team of 25 brand ambassadors across multiple markets, ensuring effective representation and communication of brand values
- Executed high-profile events like 'Whatever USA', Becks Sapphire at New York Fashion Week, and Stella Artois Chalice Factory at Bryant Park, elevating brand presence and consumer interaction
- Managed on-premise sampling campaigns for Anheuser Busch portfolio, enhancing brand visibility and engagement
- Executed marketing strategies across Los Angeles and New York City
- Collaborate with local wholesalers to drive velocity in focus accounts
- Facilitate the Art of the Pour Campaign in New York City throughout focus accounts
Education
Bachelor of Arts - Communication
Marymount Manhattan College
New York01.2007
Skills
- Field Marketing
- Go-to-Market Strategy
- Retail Strategy
- Experiential Marketing
- Event Planning
- Social Media Management
- Cross-functional Collaboration
- Team Leadership
- Strategic Planning
- Public Speaking
- Marketing Strategy
- Project Planning
Timeline
Director of Lifestyle and Field Marketing
WeedMaps
10.2024 - 02.2026
Director of Marketing
Botanica Global
01.2022 - 09.2024
Director of Field Marketing
Kings Garden
01.2020 - 01.2022
California Field Marketing Manager
PAX Labs
01.2018 - 01.2020
Product Specialist
Mercedes Benz Commercial Vehicles
01.2017 - 01.2018
Stella Artois Nova Sales Representative
Mosaic Sales Solutions
01.2016 - 01.2017
Field Marketing Manager
Mosaic Sales Solutions
01.2013 - 01.2016
Bachelor of Arts - Communication
Marymount Manhattan College