Work History
Education
Summary
Skills
Timeline
Quote
Work Preference
Languages
Work Availability
Portfolio
Generic

Lauren Livecareer

Huntington Beach

Work History

Product Marketing Manager

Avocado Green Brands
05.2021 - 10.2022
  • Own the new product launch process across all departments and coordinate cross functionally on product launch and development
  • Create go-to-market strategies and ideate development of new products within home goods, apparel and beauty
  • Create product launch templates incorporating cross functional groups and streamline product launch efficiency
  • Train marketing and support teams on product specifications, launch tactics and sales strategies
  • Inform retail pricing strategy by analyzing logistics, vendors, and shipping to determine overall product costs
  • Create master documents for products with bill of materials, shipping protocols, marketing assets, FAQs and spec sheets

Product Operations Manager

Anomalie
12.2019 - 09.2020
  • Leveraged production expertise to improve and simplify key business strategies throughout the organization
  • Led and tracked sprint planning projects in partnership with Product Managers and Design Engineers to improve metrics relating to cash collection, measurement accuracy, customer engagement, and production expenses
  • Created and launched an at-home try-on program with customer journey, custom measurement chart, sample products, instructions, and webforms which increased customer conversions by 80% and doubled measurement accuracy
  • Simplified and streamlined customer experience, earned trust, and improved conversions by rethinking and addressing emotional barriers to fixing and purchasing a once-in-a-lifetime gown sight unseen
  • Improved product development roadmaps by working directly with product managers to integrate customer data into changes to design, production and sales processes
  • Performed A/B testing and overhauled content strategy which increased online conversions by 15%
  • Collaborated with C-Suite and Buyers to optimize vendor relationships, mitigate financial risk and minimize costs

Design Manager

Anoamlie
04.2019 - 12.2019
  • Promoted to cross-functional leadership position with responsibilities for overhauling and standardizing the design process
  • Managed a team of 10 skilled designers in concept planning, customer interactions, and meeting KPI goals
  • Utilized KPIs across the organization to standardize processes, align teams, and track performance
  • Streamlined department procedures including special order processing, concept planning, and customer interactions
  • Ideated and implemented process changes across the company to shorten design time and improve product quality

Design Operations Specialist

Anomalie
09.2018 - 04.2019
  • Managed 200+ clients simultaneously
  • Reviewed and confirmed custom gown designs, developed tech packs, and coordinated production with technical designers and manufacturers in China.

Customer Experience Manager

Anomalie
01.2018 - 09.2018
  • Promoted for an exceptionally clear understanding and developing and delivering outstanding client service programs
  • Managed and trained team of 10+ Customer Experience Associates on handling introductory phone calls
  • Set KPIs and metrics for the team, and analyzed response data to improve sales strategies

Customer Experience Associate

Anomalie
08.2017 - 01.2018
  • Joined rapidly growing startup in a highly versatile role working directly with brides, conducting design consultations, cutting fabric, copywriting and managing Pinterest account.

Education

M.A - Fashion Merchandising

Academy of Art University
06.2019

B.S - Communication Studies, Business Administration

University of San Francisco
05.2017

Summary

Product Management professional with extensive experience developing roadmaps and go-to-market strategies for product launch and development projects. Particular expertise aligning and organizing teams and processes to build enterprise-wide strategies. Outstanding cross-functional team player with strong communication, design and planning skills.

Skills

  • Product Development and Launch
  • Pricing Strategies
  • Product Promotion
  • Product Mix
  • Customer Relationship Management
  • Marketing Strategies
  • Research and Development
  • Go-To-Market Plans
  • Segment Strategies
  • Brand Visibility

Timeline

Product Marketing Manager

Avocado Green Brands
05.2021 - 10.2022

Product Operations Manager

Anomalie
12.2019 - 09.2020

Design Manager

Anoamlie
04.2019 - 12.2019

Design Operations Specialist

Anomalie
09.2018 - 04.2019

Customer Experience Manager

Anomalie
01.2018 - 09.2018

Customer Experience Associate

Anomalie
08.2017 - 01.2018

B.S - Communication Studies, Business Administration

University of San Francisco

M.A - Fashion Merchandising

Academy of Art University

Quote

Judge a man by his questions rather than his answers.
Voltaire

Work Preference

Work Type

Part TimeGig Work

Work Location

RemoteHybrid

Important To Me

Work-life balancePaid sick leaveWork from home optionFlexible work hours

Languages

English
Native or Bilingual
Spanish
Limited Working

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Portfolio

Featured Picture
Resume

Similar Profiles

  • Lauren Livecareer

    Lauren LivecareerLauren Livecareer

    Product Marketing Manager at Avocado Green BrandsProduct Marketing Manager at Avocado Green Brands

    View Profile
  • Lauren Livecareer

    Lauren LivecareerLauren Livecareer

    Product Marketing Manager at Avocado Green BrandsProduct Marketing Manager at Avocado Green Brands

    View Profile
  • Evelyn Alcaraz

    Evelyn AlcarazEvelyn Alcaraz

    Digital Experience Specialist at Avocado Green BrandsDigital Experience Specialist at Avocado Green Brands

    View Profile
Lauren Livecareer