Lauren Livecareer
Huntington Beach
Summary
Product Management professional with extensive experience developing roadmaps and go-to-market strategies for product launch and development projects. Particular expertise aligning and organizing teams and processes to build enterprise-wide strategies. Outstanding cross-functional team player with strong communication, design and planning skills.
Overview
5
5
years of professional experience
Work History
Product Marketing Manager
Avocado Green Brands
05.2021 - 10.2022
- Own the new product launch process across all departments and coordinate cross functionally on product launch and development
- Create go-to-market strategies and ideate development of new products within home goods, apparel and beauty
- Create product launch templates incorporating cross functional groups and streamline product launch efficiency
- Train marketing and support teams on product specifications, launch tactics and sales strategies
- Inform retail pricing strategy by analyzing logistics, vendors, and shipping to determine overall product costs
- Create master documents for products with bill of materials, shipping protocols, marketing assets, FAQs and spec sheets
Product Operations Manager
Anomalie
12.2019 - 09.2020
- Leveraged production expertise to improve and simplify key business strategies throughout the organization
- Led and tracked sprint planning projects in partnership with Product Managers and Design Engineers to improve metrics relating to cash collection, measurement accuracy, customer engagement, and production expenses
- Created and launched an at-home try-on program with customer journey, custom measurement chart, sample products, instructions, and webforms which increased customer conversions by 80% and doubled measurement accuracy
- Simplified and streamlined customer experience, earned trust, and improved conversions by rethinking and addressing emotional barriers to fixing and purchasing a once-in-a-lifetime gown sight unseen
- Improved product development roadmaps by working directly with product managers to integrate customer data into changes to design, production and sales processes
- Performed A/B testing and overhauled content strategy which increased online conversions by 15%
- Collaborated with C-Suite and Buyers to optimize vendor relationships, mitigate financial risk and minimize costs
Design Manager
Anoamlie
04.2019 - 12.2019
- Promoted to cross-functional leadership position with responsibilities for overhauling and standardizing the design process
- Managed a team of 10 skilled designers in concept planning, customer interactions, and meeting KPI goals
- Utilized KPIs across the organization to standardize processes, align teams, and track performance
- Streamlined department procedures including special order processing, concept planning, and customer interactions
- Ideated and implemented process changes across the company to shorten design time and improve product quality
Design Operations Specialist
Anomalie
09.2018 - 04.2019
- Managed 200+ clients simultaneously
- Reviewed and confirmed custom gown designs, developed tech packs, and coordinated production with technical designers and manufacturers in China.
Customer Experience Manager
Anomalie
01.2018 - 09.2018
- Promoted for an exceptionally clear understanding and developing and delivering outstanding client service programs
- Managed and trained team of 10+ Customer Experience Associates on handling introductory phone calls
- Set KPIs and metrics for the team, and analyzed response data to improve sales strategies
Customer Experience Associate
Anomalie
08.2017 - 01.2018
- Joined rapidly growing startup in a highly versatile role working directly with brides, conducting design consultations, cutting fabric, copywriting and managing Pinterest account.
Education
M.A - Fashion Merchandising
Academy of Art University
06.2019
B.S - Communication Studies, Business Administration
University of San Francisco
05.2017
Skills
- Product Development and Launch
- Pricing Strategies
- Product Promotion
- Product Mix
- Customer Relationship Management
- Marketing Strategies
- Research and Development
- Go-To-Market Plans
- Segment Strategies
- Brand Visibility
Timeline
Product Marketing Manager
Avocado Green Brands
05.2021 - 10.2022
Product Operations Manager
Anomalie
12.2019 - 09.2020
Design Manager
Anoamlie
04.2019 - 12.2019
Design Operations Specialist
Anomalie
09.2018 - 04.2019
Customer Experience Manager
Anomalie
01.2018 - 09.2018
Customer Experience Associate
Anomalie
08.2017 - 01.2018
B.S - Communication Studies, Business Administration
University of San Francisco
M.A - Fashion Merchandising
Academy of Art University
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