Lauren Laventure

• Develop and implement Shopper and Trade marketing initiatives across three national brands: Kicking Horse Coffee, Lavazza and Rio Mare.
• Implement new product line launches by initiating strategic in-store and online marketing tactics.
• Collaborate, communicate & educate internal sales teams on new product launches, brand initiatives and marketing campaigns.
• Create customer facing tools such as displays, sell sheets and launch decks.
• Oversee and track marketing spend and budget.

• Managed over 30 National POS Campaigns per year; from ideation and creation; to forecasting, budgeting and logistics.
• Established new project management tools with internal teams, as well as external agencies and manufacturers.
• Created and developed all channels of communication that contribute to timely execution of Red Bull initiatives at internal, trade or shopper level.
• Supported alignment across customers and channels in regard to trade marketing activities.
• Recommended and supported trade activity proposals with commercial backing, pushing brand guidelines whilst protecting brand image.
• Supported ecommerce and shopper marketing briefs and projects, ensuring successful omni-channel marketing campaigns.
• Approved the design, layout, cost estimates, and construction of exhibits and displays for trade shows. Negotiated with vendors and service providers for best arrangements within budget.

• Delivered field initiatives to grow brand love (be #1) and win new consumers (reach) to contribute to company growth, as well as new and evolving partnerships.
• Coached and empowered over 32 Red Bull Student Ambassadors across Ontario campuses, setting up program for success, while also closely with external campus groups and student bodies.
• Worked cross-functionally with all departments to plan and implement national strategy and campaigns (incl. Brand Campaigns, Product Launches, Special Projects), bringing regional flavor and approach.
• Executed regional Influencer strategy through organic relationship building and tracking.
• Requested, managed and monitored regional team budget.

• Ambassador and leader of youth sport programs developed and implemented to focus on retaining and enhancing participant experience.
• Advised and managed relationships on multiple internal committees and external partnerships.
• Hired, managed, and mentored annual teams of over 20 coaches, including top international talent, while developing pathways for local coaches.
• Coached and mentored provincial and national level team members to execute high performance goals.
• Planned and tracked yearly budget and expenses with accuracy and transparency.

Additional project: Facility Manager for new training site

• Executed the development of a 4000-square foot training center in collaboration with external partners.
• Continued to implement improvements and monitor infrastructure while under use to maximize participant experience and development.

• Responsible for team and individual development strategies for performance at Regional, National, and International events.
• Developed and created effective relationships with athletes, clients, and peers to grow teams and enhance program standards.
• Developed progression pathways and organized logistics for 5 teams and over 80 athletes.

• Ran Olympic level campaign logistics while training and competing internationally.
• Top Canadian female in Olympic class division.

• Provided guests with world-class ‘education’ and guest experience in the areas of product, culture, and community by speaking authentically about product use through experiences.
• ‘Demonstrated’, the culture held within the company, including: attitude of fun, respect, support, empowerment, encouragement, passion, interaction with other staff, and in-store discussion of lifestyle (i.e. yoga, fitness, health and fun).
• Executed daily store operations and floor duties such as receiving & processing stock, utilized the Point of Sale Cash system and merchandizing.