Lauren Foster
Calgary,Canada
Summary
Product Manager with 15 years of extensive expertise in e-commerce, design, and marketing, recognized for integrating AI tools to enhance customer experience and operational efficiency. Demonstrates strong leadership in new business acquisitions and change management, fostering cross-functional team collaboration to drive substantial revenue growth. Passionate about leveraging design thinking to solve complex challenges, aiming to propel organizations toward scalable and innovative solutions.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Senior Product Consultant
You Are Your Product
Calgary, Alberta
01.2025 - Current
- Aligned personal brands with business objectives to enhance effectiveness and influence.
- Conducted market research to uncover customer needs and emerging trends.
- Executed product demonstrations to highlight features and benefits for clients.
- Advised clients on AI tools and tailored automation solutions.
- Employed active listening and interpersonal skills to cultivate long-term customer relationships.
- Maintained current knowledge of AI industry trends, digital marketing, and product developments.
- Identified process improvement opportunities within client operations.
Ecommerce Product Manager
Calgary Coop
Calgary, AB
02.2024 - 11.2024
- Integrated Community Natural Foods into Calgary Co-op’s digital ecosystem, boosting customer satisfaction through a business acquisition.
- Managed product development for seven e-commerce sites, enhancing operational synergy and efficiency.
- Increased average order value by 36% through strategic product data, and visual asset improvements.
- Streamlined technical environments with development teams, saving $120K annually, and supporting growth.
- Conducted UX research to optimize landing pages, achieving a 30% increase in user engagement, and enhancing overall site performance.
- Fostered teamwork by mentoring junior members, promoting a culture of continuous learning, and improving team dynamics.
- Implemented a new analytics framework that facilitated data-driven decisions, leading to noticeable gains in user retention and satisfaction.
Ecommerce Product Manager
Community Natural Foods
Calgary, AB
06.2022 - 02.2024
- Led strategic acquisitions, driving significant sales growth, and operational efficiency. Increased sales by 210% year-over-year.
- Increased e-commerce reach and delivery zones, enhancing footprint and traffic by 55%.
- Collaborated on new app features, optimizing UX for improved user engagement.
- Utilized insights to refine conversion strategies, achieving measurable business improvements.
- Enhanced customer engagement through targeted marketing initiatives, leading to noticeable increases in repeat purchases.
- Evaluated user feedback and analytics to refine product offerings, driving substantial improvements in retention rates.
- Facilitated workshops with stakeholders to gather requirements for new features, ensuring alignment, and timely delivery of product enhancements.
Creative and User Experience Lead
Community Natural Foods
Calgary, AB
11.2018 - 06.2022
- Elevated customer satisfaction through data-driven strategies, reducing friction.
- Coordinated with vendors to create effective advertising, optimizing budgets.
- Supported teams with strategic insights, driving business growth.
- Developed e-commerce frameworks, aiding leadership, and client expansion.
- Enhanced user experience by web page optimizations, boosting user engagement by 37%.
- Spearheaded advertising budget optimization initiatives, effectively collaborating with vendors to launch successful marketing campaigns.
- Cultivated a collaborative team environment, encouraging open communication, and shared ownership in projects to achieve common goals.
Senior Graphic Designer and Brand Manager
Community Natural Foods
Calgary, AB
08.2008 - 11.2018
- Optimized design process to cut project turnaround times, accelerating market response for promotional campaigns.
- Defined and maintained brand identity, ensuring consistent marketing, and customer engagement.
- Created visual content for social media campaigns to promote community involvement and wellness.
- Designed and created high-quality visuals for print, web, and social media campaigns.
- Cultivated brand awareness, achieving a 40% increase in industry recognition over a decade.
- Led rebranding initiatives that enhanced visual identity, driving measurable improvements in customer engagement, and brand loyalty.
- Conducted market research to inform design choices and enhance customer appeal.
- Mentored junior creative colleagues, cultivating a creative environment that encouraged innovation and professional growth within the team.
Education
Bachelor’s Degree of Fine Arts - Visual Communication
School of the Art Institute of Chicago
Chicago, IL06.2004
Skills
- AI strategy and integration
- Product development and management
- Change leadership
- New business acquisitions
- Stakeholder alignment
- Verbal and written communication
- Customer experience optimization
- Growth-focused mindset
- Cross-functional team leadership
- Operational processes
- E-commerce optimization
Certification
- PdM-AI DATA - International Product Foundation
- PdM-AI Gen AI Custom Design - International Product Foundation
- Product Management: Building AI-Powered Products - Coursera
- Product Manager Professional (PdM-P) - International Product Foundation
- Interaction Design - Interaction Design Foundation
- Customer Experience: Journey Mapping - Interaction Design Foundation
- User Experience: Beginners Guide - Interaction Design Foundation
- CGD certification - Design Professionals of Canada
Hobbies and Interests
Experiencing new places, meeting new people, trying new cuisines, learning new languages, natural health and wellness products, cooking and bringing people together, listening to Lenny’s and How AI Podcasts.
Volunteer Experience
- Calgary Chapter, Design Professionals of Canada, Volunteer, Events Chair
- Design Professionals of Canada, Volunteer, Design-a-thon
- Calgary Arts Academy, Volunteer, Events and classroom support
Timeline
Senior Product Consultant
You Are Your Product
01.2025 - Current
Ecommerce Product Manager
Calgary Coop
02.2024 - 11.2024
Ecommerce Product Manager
Community Natural Foods
06.2022 - 02.2024
Creative and User Experience Lead
Community Natural Foods
11.2018 - 06.2022
Senior Graphic Designer and Brand Manager
Community Natural Foods
08.2008 - 11.2018
Bachelor’s Degree of Fine Arts - Visual Communication
School of the Art Institute of Chicago