Lauren Braswell
Martinez
Summary
Supply chain leader with 10+ years building and scaling CPG, subscription, and regulated product businesses across DTC, retail, and wholesale. Proven operator with deep experience owning end-to-end supply chains from sourcing and co-manufacturing through inventory optimization and fulfillment. Known for reducing COGS, negotiating high impact vendor agreements, and building scalable systems that support rapid growth in lean, fast moving environments.
Overview
8
8
years of professional experience
Work History
Director of Operations
Signos
10.2022 - Current
- Owned the end-to-end supply chain and operations function for a regulated, subscription-based DTC business spanning procurement, fulfillment, logistics, compliance, and vendor management across B2B and DTC channels.
- Led supply chain strategy across sourcing, packaging, fulfillment, and logistics supporting a fast-growing subscription model
- Reduced fulfillment and logistics costs by 35% through 3PL consolidation, contract renegotiation, and network optimization
- Negotiated enterprise-level contracts with 3PL pharmacies, packaging suppliers, UPS, and FedEx, securing highly competitive rates at sub-scale shipment volumes (~1,500 shipments/month)
- Built and optimized subscription pricing and supply planning models, improving gross margin and forecast reliability
- Directed vendor execution and operational readiness for FDA-regulated clinical trials, contributing to successful FDA clearance
- Partnered cross-functionally with Engineering to rebuild OMS/CRM infrastructure and led migration to Shopify, improving order accuracy, reporting, and scalability
- Developed SOPs, quality controls, and audit processes supporting IRB participation, inventory accuracy, and vendor performance management
- Acted as primary liaison between internal stakeholders and external partners, navigating operational constraints while maintaining customer experience and compliance
Senior Operations Manager
Usual Wines
03.2021 - 02.2022
- Built and scaled the manufacturing and supply chain foundation for a fast-growing CPG wine brand across DTC subscription and wholesale distribution.
- Owned end-to-end supply chain operations including co-packer management, production scheduling, procurement, QA, and packaging specifications
- Achieved 98% on-time delivery while maintaining healthy inventory levels and supplier reliability
- Reduced fulfillment costs by 30% through carrier optimization and shipping method negotiations
- Designed and implemented vendor scorecards to drive accountability, cost reduction, and continuous improvement
- Led ERP evaluation and supported COGS optimization initiatives to improve margins and operational visibility
- Supported expansion across wholesale, retail, and distributor channels while maintaining operational discipline
Senior Operations Manager
Vinebox
03.2021 - 02.2023
- Owned inventory planning, forecasting, and logistics execution across a complex, multi-SKU DTC subscription business.
- Managed demand planning and inventory strategy across 147 SKUs, improving cash flow and service levels
- Negotiated international freight contracts and managed inbound shipments across Europe
- Built SOPs and standardized warehouse, 3PL, and pack-out processes
- Optimized inventory coverage and working capital through forecast-driven planning
Supply Chain Manager
DripDrop Hydration
07.2018 - 03.2021
- Managed supply chain planning and execution for a national hydration brand selling through DTC, retail, wholesale, and government channels.
- Owned supply planning across raw materials, finished goods, and multi-channel distribution
- Led transition to a new 3PL as primary liaison, negotiating cost structures and SLAs
- Implemented KPIs for inventory accuracy, OTIF, and order processing performance
- Supported national retail and government customers including Walmart, Target, Walgreens, and DoD (AAFES, DLA)
- Implemented EDI processes and customer portals to support scalable wholesale and government operations
Operations Manager
Replenish
12.2017 - 06.2018
- Partnered with R&D and Marketing on new product development and commercialization
- Identified alternative sourcing and manufacturing strategies, contributing to 25% market share growth in 3 months
- Improved operational efficiency through cost reduction and process standardization
Education
Bachelor of Science - Criminal Justice
San Diego State University
PMO Accredited Certificate - Project Management
Cal State East Bay
Skills
- Supply Chain Strategy
- Demand Planning & Forecasting
- Inventory Optimization & Safety Stock Modeling
- Co-Manufacturing & Co-Packing Management
- Procurement & Sourcing
- Vendor & Contract Negotiation
- COGS Reduction & Margin Improvement
- 3PL & Logistics Management
- Subscription & DTC Fulfillment
- Retail & Wholesale Distribution
- ERP / OMS / Inventory Systems
- FDA, GMP, QA & Compliance
ADDITIONAL LEADERSHIP
- Head Coach, Monte Vista Swim Team (2017 – Present)
- Head Assistant Coach, Monte Vista Swim Team (2013 – 2017)
- Collegiate Swimmer (2007 – 2010)
Timeline
Director of Operations
Signos
10.2022 - Current
Senior Operations Manager
Usual Wines
03.2021 - 02.2022
Senior Operations Manager
Vinebox
03.2021 - 02.2023
Supply Chain Manager
DripDrop Hydration
07.2018 - 03.2021
Operations Manager
Replenish
12.2017 - 06.2018
Bachelor of Science - Criminal Justice
San Diego State University
PMO Accredited Certificate - Project Management
Cal State East Bay