Lauren Barclay
North Vancouver
Summary
Experienced Senior Analyst at the Canada Mortgage and Housing Corporation specializing in data analysis and stakeholder engagement. Achieved significant increases in demand for multi-unit housing programs while enhancing client relationships. Proficient in problem-solving and navigating clients through funding applications, contributing to the expansion of affordable housing supply.
Overview
16
16
years of professional experience
Work History
Senior Analyst, Client Relations
Canada Mortgage and Housing Corporation
Vancouver
05.2024 - Current
- Generate and sustained demand for CMHC Multi-Unit Housing programs, including social and affordable housing.
- Manage client files through effective relationship management with stakeholders.
- Provide guidance to municipalities, co-operatives, and non-profits on multi-unit housing development, repairs and renovations
- Contribute to business planning initiatives aimed at achieving social housing outcomes.
- Advise stakeholders on housing development and preservation of existing supply.
- Collaborate with external client groups to ensure project proposals met CMHC housing objectives.
- Conduct analytical reviews of financial viability assessment workbooks and housing proposals for client meetings.
- Collaborated with cross-functional teams to enhance operational processes.
- Resolve complex issues directly with clients while engaging necessary internal resources.
Account Representative
Canada Mortgage and Housing Corporation
Vancouver
07.2021 - 04.2024
- Monitored general inbox for client inquiries, ensuring prompt responses and high satisfaction.
- Responded swiftly to customer inquiries via phone and email, enhancing communication efficiency.
- Assisted clients in troubleshooting technical issues within application portal, improving user experience.
- Reviewed client situations and delivered actionable recommendations for improvement.
- Identified customer needs through inquiries, advising on optimal program offerings.
- Liaised between clients and internal teams to guarantee timely service delivery.
- Facilitated onboarding for new hires, promoting seamless transition and comprehension of tools.
- Supported team with expenses and budget monitoring to ensure financial accuracy.
Senior Vendor Relations Representative
Atlantia Holdings Inc
North Vancouver
06.2017 - 05.2021
- Managed a portfolio of strategic vendor accounts while mentoring team members in Vendor Relations.
- Established strong vendor relationships to enhance brand representation in the market.
- Negotiated effective pricing structures, including rebates and promotional deals with vendors.
- Analyzed competitor activities and tracked market trends to inform business strategies.
- Created Canadian-specific competitive pricing models to attract local clients.
Secured funding for various marketing campaigns, including flyers and sponsorships.
Coordinated all aspects of meetings, travel arrangements, and trade show participation like CES.
Provided sales teams with essential product presentations and pricing tools.
Communications Coordinator
Connor, Clark and Lunn Financial Group
Vancouver
12.2015 - 04.2016
- Updated and maintained all sales materials and forms to ensure relevance and accuracy.
- Coordinated scheduling of materials for sales and training calls to enhance preparedness.
- Assisted in organizing annual sales conference and various internal events to promote team engagement.
- Provided administrative support for Managing Director, including diary management, travel arrangements, and expense tracking.
Marketing Product Development Specialist
BC Hydro
Vancouver
12.2013 - 04.2015
- Developed and wrote a marketing and communications plan for the Power Smart Excellence Awards
- Managed the eNewsletter- story generation, content planning and editing
- Created marketing briefs, implementation schedules and status reports
- Event Coordinator- sourced venue, managed logistics and event details
- Developed web content, coordinated online profiles and images for award finalists
- Project Coordinator for the 2014 Candlelight Dinner- managed event engagement and monitored social media
Business Account Representative
BC Hydro
Burnaby
10.2012 - 12.2013
- Operated account management system to track, record, and respond to daily inquiries from key account customers.
- Utilized customer complaints and inquiries to generate sales opportunities for Power Smart.
- Analyzed customer consumption history and billing data, summarizing information from multiple databases.
- Provided actionable recommendations based on analysis of billing data and consumption trends.
Commercial Alliance Account Representative
BC Hydro
Burnaby
02.2012 - 10.2012
- Managed portfolio of 270 Power Smart Alliance members, including contractors, manufacturers, and consultants.
- Provided continuous support to members, facilitating promotion of Power Smart programs.
- Monitored training needs and ensured timely delivery of marketing collateral to members.
Marketing Product Development Specialist
BC Hydro
Burnaby
12.2010 - 02.2012
- Coordinated development of advertising and promotional materials through marketing briefs and collaboration with communications department.
- Monitored logo usage to ensure consistent application of Power Smart trademark.
- Administered web content and provided timely news updates.
- Promoted Alliance reward initiative program and processed all reward redemptions efficiently.
- Managed tradeshow operations for 2011 Power Smart Forum, overseeing 45 exhibitors.
- Assisted in coordinating registration vendor, logistics, and on-site setup for 2011 Power Smart Forum as part of management team.
Community Outreach Representative
BC Hydro
North Vancouver
01.2010 - 12.2010
- Educated customers on BC Hydro’s energy conservation campaigns through direct interactions and community engagement.
- Represented BC Hydro as a brand ambassador at local events, retail activations, and trade shows.
- Developed a comprehensive media and communication plan to enhance brand visibility.
- Coordinated event logistics, including planning and research, to ensure successful execution of initiatives.
Education
Bachelor of Commerce - Marketing Management
Ryerson University
Toronto, ON01.2008
Skills
- Data analysis and problem solving
- Verbal and written communication
- Stakeholder engagement
- Client relationship management
- Business acumen
- Event coordination
Languages
English
Native/ Bilingual
French
Professional
Accomplishments
Dean’s List Recipient for 4 consecutive semesters while attending Ryerson University
Affiliations
- Fitness
- Reading
- Interior Design
References
References available upon request.
Timeline
Senior Analyst, Client Relations
Canada Mortgage and Housing Corporation
05.2024 - Current
Account Representative
Canada Mortgage and Housing Corporation
07.2021 - 04.2024
Senior Vendor Relations Representative
Atlantia Holdings Inc
06.2017 - 05.2021
Communications Coordinator
Connor, Clark and Lunn Financial Group
12.2015 - 04.2016
Marketing Product Development Specialist
BC Hydro
12.2013 - 04.2015
Business Account Representative
BC Hydro
10.2012 - 12.2013
Commercial Alliance Account Representative
BC Hydro
02.2012 - 10.2012
Marketing Product Development Specialist
BC Hydro
12.2010 - 02.2012
Community Outreach Representative
BC Hydro
01.2010 - 12.2010
Bachelor of Commerce - Marketing Management
Ryerson University
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