Laurel Freeman

Work History

Small Business Owner

Karin's Deli & Health Foods Ltd.

10.1998 - 10.2019

Increased revenue by implementing effective marketing strategies and establishing strong customer relationships.
Managed daily operations for a successful small business, ensuring efficient processes and quality services.
Hired trained, and supervised staff to maintain high levels of productivity and customer satisfaction.
Developed strategic partnerships with suppliers, negotiating favorable terms to control costs and improve product offerings.
All bookkeeping recording and management account filing
Created financial plans and budgets to optimize resources, track expenses, and ensure profitability.
Implemented innovative inventory management practices to minimize stockouts and reduce overhead costs.
Launched new products or services by conducting market research, identifying opportunities, and developing targeted promotional campaigns.
Improved cash flow with diligent accounts receivable management, reducing delinquencies and bad debt writeoffs.
Expanded client base through targeted networking initiatives, resulting in increased sales opportunities.
Enhanced company reputation by consistently delivering exceptional service quality to customers.
Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
Secured funding for business expansion projects through persuasive presentations to investors or lenders.
Reduced overhead costs by renegotiating contracts with vendors or suppliers while maintaining product quality standards.
Promoted business via social media to generate leads and maximize brand identity.
Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
Researched trends and current innovations to determine competition and develop competitive pricing points.
Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
Participated in business events, conferences and trade shows to promote products and network with business owners and prospective clients.
Demonstrated product presentations to prospective customers to showcase features, benefits and value.
Interacted well with customers to build connections and nurture relationships.
Managed purchasing, sales, marketing and customer account operations efficiently.
Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Trained new employees on proper protocols and customer service standards.
Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Supervised creation of exciting merchandise displays to catch attention of store customers.
Implemented innovative programs to increase employee loyalty and reduce turnover.
Mitigated business risks by working closely with staff members and assessing performance.

Bookkeeper

Self Employed Services

06.1988 - 09.1998

Improved financial accuracy by reconciling accounts and identifying discrepancies in financial records.
Streamlined bookkeeping processes by implementing new accounting software, resulting in increased efficiency.
Enhanced cash flow management through timely invoicing and collection of outstanding receivables.
Reduced errors in financial reporting by conducting thorough reviews and ensuring accurate data entry.
Generated detailed financial reports for management review, facilitating informed decisionmaking.
Assisted with budget preparation and monitoring, contributing to better expense control.
Maintained accurate records of all transactions, ensuring compliance with company policies and applicable regulations.
Collaborated with external auditors to facilitate the annual audit process, providing necessary documentation as required.
Handled payroll processing for employees, ensuring timely payment and adherence to tax regulations.
Implemented a more efficient filing system for financial documents, improving accessibility and organization.
Managed accounts payable and receivable activities, maintaining vendor relationships and positive cash flow.
Prepared monthly bank reconciliations to ensure accurate representation of company''s financial position.
Supported year-end closing procedures by preparing adjusting journal entries as needed.
Completed payroll for employees and maintained detailed records of procedures.
Tracked expenses and income for businesses while organizing and maintaining bank statements for checking accounts.
Recorded deposits, reconciled monthly bank accounts and tracked expenses.
Handled day-to-day accounting processes to drive financial accuracy.
Reconciled company bank, credit card and line of credit accounts, investigating and resolving discrepancies to keep accounts audit-ready.
Input financial data and produced reports using Sage Accounting.
Reconciled account information and reported figures in general ledger by comparing to bank account statement each month.
Developed monthly, quarterly and annual profit and loss statements and balance sheets.
Reconciled accounts, managed audits and updated financial records with remarkable accuracy.
Supported management by processing invoices and documents with consistent on-time delivery.
Strengthened financial operations by conducting bank reconciliations and financial reporting.

Summary

Overview

Work History

Small Business Owner

Bookkeeper

Education

No Degree - Accounting/Bookkeeping

High School Diploma -

Skills

Languages

Certification

Certified Dark Field Microscopy

Timeline

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