Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Laura M. Dobson

Kitchener,ON

Summary

Proactive, conscientious, engaging marketing professional, with events planning strength. Interest in, and background, supporting an enormous range of clients to develop plans and outcomes that meet and exceed expectations. Skilled in adapting to situations and challenges to best enhance the organizational brands and audience experiences.

For detailed Work Experiences list and descriptions, on LinkedIn Canada:

Laura May Dobson, B.A.A.

Overview

19
19
years of professional experience

Work History

Sales Manager

THEMUSEUM
Kitchener, Ontario
11.2022 - 04.2024
  • Effectively, consistently turned warm leads into sales, event bookings; through email correspondences, site tours, phone and Teams meetings. High closing average proven.
  • Created excellent rapport with all clients, including massive corporations, law and real estate firms, weddings, not for profit; handled from a not for profit setting standpoint.
  • Managed the budgeting process for each event, ensuring costs and fees tracked accurately. Maintained all billing and accounts receivables pertaining to my clients.
  • Managed all events-details utilizing Planning Pod event & wedding online software, for lead tracking, Customer Relationship Management, communications, itinerary and floor layouts building.
  • Organized logistics of events, including catering, decor, entertainment and DJs. Collaborated strongly with two in-house AV Managers.
  • Oversaw and coordinated about three events per month on average, at certain times of the year, exponentially more. Selected, trained and led event staff successfully.
  • Responsible for entire event success and the venue during events, including post-event sales reporting, and arming, securing.
  • My Venue Rentals handled separately from the internally produced events and schedule of activities, as this is a multi-use venue. Calendars management, work-ahead planning done extremely well.
  • Represented this Arts & Culture sector venue and community destination with exceptional pride and enthusiasm. Diverse and high calibre community organizations' collaboration was constant.
  • Commendations available on request.

Project Manager

Alphatec Products Ltd., IQ Exhibit
Brantford, Ontario
09.2015 - 02.2021
  • Built and established strong partnerships with clients, vendors and contractors, as a trade show booths builder working for large national and international companies. Prestigious largescale Trade show involvements in Canada and the US, coast to coast.
  • Communicated and held meetings with key stakeholders to determine project requirements and objectives.
  • Created and implemented processes to ensure successful completion of projects.
  • Actively sought out feedback from stakeholders throughout the duration of a project in order to identify areas needing improvement or adjustment.

Membership Coordinator

Burlington Downtown BIA Business Association
Burlington, Ontario
02.2005 - 11.2013
  • Provided support to new members in understanding program features.
  • Analyzed trends in member engagement data to identify areas of improvement. Fluctuating business member company/ office database hovered around 400 count.
  • Assisted with the development of promotional materials for membership campaigns.
  • Developed and implemented membership policies and procedures.
  • Organized, conducted and hosted events for members and facilitated communication between members and staff.

Education

Selling Luxury Travel

Mason Horvath Travel
Online
07-2022

Bachelor of Arts - Journalism

Ryerson University
Toronto, ON
04-1997

Skills

  • Client Relationship Management
  • Lead Generation
  • Excellent communication skills
  • Exceptional multi-tasker
  • Motivational Skills
  • Vendor Management
  • Account Management
  • Project Management
  • Special events planning
  • Trade show management
  • Corporate Events Planning
  • Staff Management
  • Sales contract management
  • Cold calling
  • Microsoft Office Suite
  • First Aid Certified, Emergency Care Instruction Services

References

References available upon request.

Timeline

Sales Manager

THEMUSEUM
11.2022 - 04.2024

Project Manager

Alphatec Products Ltd., IQ Exhibit
09.2015 - 02.2021

Membership Coordinator

Burlington Downtown BIA Business Association
02.2005 - 11.2013

Selling Luxury Travel

Mason Horvath Travel

Bachelor of Arts - Journalism

Ryerson University

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Laura M. Dobson