Laurabel Mba
St. John's,NL
Summary
Laurabel Mba is a dedicated advocate for Diversity, Equity, and Inclusion (DEI) within organizations, leveraging her expertise to help them enhance their capacity. With a keen focus on securing funding, cultivating relationships, and implementing impactful marketing and communication strategies, she drives positive change. Laurabel's commitment to DEI extends beyond business as she actively addresses disparities faced by BIPOC, marginalized, and underrepresented communities. As a host on Out of the Fog and a Public Speaker, she amplifies voices striving for a more inclusive Newfoundland and Labrador. With extensive experience in marketing, fund development, and communications, Laurabel has a proven track record of success in increasing awareness, engagement, and support for important causes. Through Laurabel Mba Consulting, she fosters open dialogue on race, racism, and dismantling white supremacy, contributing to the creation of an anti-racist and equitable society.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Founder
Laurabel Mba Consulting
St. John's, NL
11.2022 - Current
- Provide expert consultation and guidance to organizations in developing and implementing comprehensive Diversity, Equity, and Inclusion (DEI) and Anti-Racism strategies
- Conduct thorough assessments and audits of organizational policies, practices, and culture to identify areas of improvement and formulate action plans
- Design and deliver customized training programs and workshops on unconscious bias, cultural competency, allyship, and anti-racism
- Facilitate engaging and inclusive discussions with employees and leadership teams to foster a culture of respect, understanding, and inclusivity
- Collaborate with HR departments to review and revise recruitment, hiring, and retention practices to ensure equity and fairness throughout the talent acquisition process
- Advise on developing and implementing employee resource groups (ERGs) to promote diversity, provide support, and enhance inclusion within the organization
- Act as a subject matter expert and thought leader, representing the organization at conferences, industry events, and public forums to advocate for DEI and anti-racism practices
- Collaborate with external partners, community organizations, and stakeholders to build strategic alliances and foster a diverse and inclusive network
- Provide ongoing support and coaching to leaders and employees, addressing questions, concerns, and challenges related to DEI and anti-racism initiatives.
Program Manager
Avalon Holographics
08.2023 - 12.2023
- Outlined and executed comprehensive project plans, ensuring timely delivery of high-quality projects outcomes
- Led cross-functional teams, fostering collaboration and driving successful project outcomes
- Managed project budgets, timelines, and resources to meet organizational goals
- Implemented effective communication strategies to keep stakeholders informed and engaged throughout project lifecycles.
- Managed program budgets and timelines, ensuring projects stayed on track and within allocated resources.
- Developed project plans, identified risks, set objectives and monitored progress towards completion.
- Coordinated with internal stakeholders to ensure successful implementation of the program initiatives.
- Communicated regularly with external partners to ensure alignment of strategies and goals.
- Drafted reports for senior management highlighting key milestones achieved throughout the program lifecycle.
- Collaborated with teams across departments to develop effective strategies for executing programs.
Communications, Marketing and Fund Development Specialist
CMHA Newfoundland and Labrador
09.2022 - 07.2023
- Developed and implemented integrated marketing and communication strategies to promote brand awareness and increase market share
- Created and managed content for various marketing channels, including websites, social media platforms, email campaigns, and print collateral
- Led fundraising efforts, securing funding through grant writing, donor cultivation, and fundraising events
- Collaborated with cross-functional teams to coordinate marketing campaigns, ensuring consistent messaging and brand guidelines
- Monitored and analyzed campaign performance using analytics tools, adjusting strategies to optimize results
- Cultivated relationships with key stakeholders, including donors, sponsors, and community partners, to strengthen organizational partnerships
- Prepared compelling proposals and presentations for potential donors, effectively communicating the organization's mission and impact
- Managed budget allocation for marketing and fundraising activities, maximizing resources and ensuring cost efficiency.
Constituent Services Representative
Government of Newfoundland and Labrador
02.2022 - 09.2022
- Calling constituents regularly on behalf of MHA
- Collecting and synthesizing information from constituents and triaging to the appropriate staff for follow up
- Collecting and inputting data into the CRM and other systems
- Collecting and inputting data from Member's correspondence into an established system
- Alerted constituents of government actions and programs by way of newsletters, personal appearances at town meetings and individual meetings
- Demonstrated respect, friendliness and willingness to help wherever needed
- Kept up with news on daily basis to stay informed about local, regional, national and international events
- Collecting and inputting data into the CRM and other systems
- Collecting and inputting data from Member's correspondence into an established system
- Performs other related duties within the scope of the position.
Fund Development Coordinator
CMHA Newfoundland and Labrador
03.2020 - 09.2022
- Organize campaign strategy and execution, setting communication and funding goals
- Developed fundraising activity plans to maximize participation or contributions and minimize costs
- Oversaw and enhanced public relations and fundraising programs across entire province
- Contacted corporate representatives, government officials or community leaders to increase awareness of organizational causes and activities
- Recruit, schedule, and ensure a positive experience for volunteers
- Coordinate identification and relationship building with key donors and groups
- Drafting donor correspondence, gift agreements, briefing notes, basic proposals and other written materials
- Promoted program to funders through direct appeals and special publications or online appeals.
Project Coordinator
The VOCM Cares Foundation
02.2018 - 03.2020
- Managing day to day charity operations
- Organizing and hosting fundraising initiatives
- Social Media Management
- Prepared reports for Board Meetings
- Tracked hours and expenses to keep project on task and within budgetary parameters
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments
- Sent newsletters and bulletins using MailChimp and dotmailer
- Maintained database and spreadsheets with accurate inventory and status
- Kept projects on schedule by managing deadlines and adjusting workflows
- Responded to requests for information on materials to inquiring parties.
Sales and Marketing Coordinator
Newcap Radio
09.2017 - 02.2018
- Manage day-to-day marketing activities
- Input advertising orders
- Administrative duties
- Analyzed the results of company advertisement and marketing campaigns
- Tracked campaign results
- Prepared reports on performance analysis of past campaigns
- Monitored product line sales and costs, compiling thorough progress reports using data analysis
- Supervised company content creation, implementing schedules, designs and digital media techniques to increase brand promotion
- Supported sales staff by providing market trends, account analyses and new product information
- Planned meetings and trade shows by developing schedules, establishing contacts and coordinating mailing lists.
Local Marketing Coordinator
Mary Brown's Chicken
06.2016 - 06.2017
- Increase community engagement
- Assisted company marketing managers in coordinating and integrating various marketing and communication activities
- Developed various marketing materials such as coupons, direct mailers and promotional items
- Achieved a greater audience through newsletters by effectively using latest technology
- Developed strategies with clear objectives, targets, and effective measures
- Maintained open lines of communication with franchisees while providing satisfying answers to their requests
- Analyzed the results of company advertisement and marketing campaigns.
Sales Associate
Saje Natural Wellness
11.2015 - 06.2016
- Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices
- Compute sales prices, total purchases and receive and process cash or credit payment
- Maintain records related to sales
- Watch for and recognize security risks and thefts, and know how to prevent or handle these situations
- Recommend, select, and help locate or obtain merchandise based on customer needs and desires
- Answer questions regarding the store and its merchandise
- Describe merchandise and explain use, operation, and care of merchandise to customers.
Marketing Coordinator
Mosaic North America
04.2015 - 06.2016
- Managed sales team
- Hired and trained staff
- Met and surpassed sales targets
- Organized logistics for marketing and proposal strategy meetings
- Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery
- Leveraged different market research strategies to investigate new products and enhance campaign planning
- Coordinated resources to craft marketing plans for product launches and events
- Onboarded new customers efficiently by developing database listings, uploading information and defining related lists
- Worked with vendors to complete projects according to schedule and specifications.
Residence Assistant
Memorial University of Newfoundland
09.2013 - 04.2014
- Enhancing the quality of life in the residence
- Fostering community
- Providing academic support
- Attentive to safety and security of residents
- Flexible enough to assume a variety of roles as dictated by the changing needs of students
- Ability to relate well to others and handle administrative responsibilities.
Student Communicator
Memorial University office of alumni
09.2012 - 04.2013
- Update Alumni Information
- Input credit Card information
- Inform Alumni of Upcoming events.
Crew Trainer
McDonald's
01.2010 - 08.2011
- Serve customers
- Prepare food
- Tend cash.
Education
DEI Certificate - DEI
Northern Alberta Institute of Technology
Edmonton, AB07-2023
Bachelor of Business Administration (B.B.A.), Marketing & Human resources -
Memorial University of Newfoundland
01.2016
Skills
- Strategy
- Inclusive Team Building
- Inclusive Team Leadership
- Inclusive Leadership
- Leadership Development
- Strategic Planning
- Project Implementation
- Revenue Growth
- Partnership Development
- Project Management
- Customer Service
- Proposal Development
- Project Coordination
- Proficient in Microsoft Suite
- Proficient in Google Suite
- Best Practices Implementation
- Client Requirements Assessment
- Resource Allocation
- Performance Tracking
- Employee Management
- Continuous Improvement
- Management Coaching
- Subject Matter Expert
- Customer Relationship Management
- Organizational Development
- Attention to Detail
- Processes and procedures
- Client Relationships
- Problem-Solving
- Project Leadership
- Research and Development
- Reports and documentation
Certification
- CPR - Lifesaving Society Alberta and Northwest Territories, 04/01/13, 04/01/16
- Marketing in a Digital World - Coursera Course Certificates, SZXYRDW4XTPP
- Marketing in an Analog World - Coursera Course Certificates, VSSHKQHPUH5C
- Digital Analytics for Marketing Professionals: Marketing Analytics in Practice - Coursera Course Certificates, QAL2JE7QSHKT
- Digital Analytics for Marketing Professionals: Marketing Analytics in Theory - Coursera Course Certificates, LX3DGM6AGU5K
- Cultural intelligence - NAIT (Northern Alberta Institute of Technology)
- Allyship in the Workplace - NAIT (Northern Alberta Institute of Technology)
- Equity, Diversity, and Inclusion - NAIT (Northern Alberta Institute of Technology)
- Human rights in an EDI Space - NAIT (Northern Alberta Institute of Technology)
- Building Access & Equity for Im/migrants & Refugees with In/Visible Disabilities - OCASI - Ontario Council of Agencies Serving Immigrants
- Biases and Microaggressions - NAIT (Northern Alberta Institute of Technology)
- Inclusive Strategies for Organizations - NAIT (Northern Alberta Institute of Technology)
- Racial Equity: Strategies for Organizations - NAIT (Northern Alberta Institute of Technology)
Accomplishments
- Entrepreneur of the Year - 2024 WCT Leadership Excellence Awards from Women in Communications & Technology!
- 2022 NL Human Rights Award Nominee
Affiliations
- Out of the Fog- Show host
References
References available upon request.
Timeline
Program Manager
Avalon Holographics
08.2023 - 12.2023
Founder
Laurabel Mba Consulting
11.2022 - Current
Communications, Marketing and Fund Development Specialist
CMHA Newfoundland and Labrador
09.2022 - 07.2023
Constituent Services Representative
Government of Newfoundland and Labrador
02.2022 - 09.2022
Fund Development Coordinator
CMHA Newfoundland and Labrador
03.2020 - 09.2022
Project Coordinator
The VOCM Cares Foundation
02.2018 - 03.2020
Sales and Marketing Coordinator
Newcap Radio
09.2017 - 02.2018
Local Marketing Coordinator
Mary Brown's Chicken
06.2016 - 06.2017
Sales Associate
Saje Natural Wellness
11.2015 - 06.2016
Marketing Coordinator
Mosaic North America
04.2015 - 06.2016
Residence Assistant
Memorial University of Newfoundland
09.2013 - 04.2014
Student Communicator
Memorial University office of alumni
09.2012 - 04.2013
Crew Trainer
McDonald's
01.2010 - 08.2011
DEI Certificate - DEI
Northern Alberta Institute of Technology
Bachelor of Business Administration (B.B.A.), Marketing & Human resources -
Memorial University of Newfoundland
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