LAURA SWANSON
South Lake Tahoe
Summary
Dynamic individual with a breadth of experience in business development, sales, customer service, and account management in both corporate and startup environments. Brings strong problem-solving skills and creative approach to new and challenging tasks. Known for adaptability, creativity, and results-oriented mindset. Committed to making meaningful contributions and advancing organizational goals as a collaborative, positive team player.
Overview
10
10
years of professional experience
Work History
Senior Account Executive
ClearEdge Marketing
US
02.2022 - 03.2024
- Applied a proactive and strategic approach to nurture and win net new accounts of all sizes, including enterprise, selling ClearEdge’s full suite of marketing services.
- Proven track record of successfully uncovering, managing, and closing high-value deals, resulting in $1.3 million in sales in 2023, 130% of quota, in five to six figure deals.
- Drove all new business revenue growth by consistently nurturing leads through the pipeline and establishing strong rapport through consultative selling.
- Negotiated contracts with key stakeholders that maximized profit margins while maintaining competitive pricing for clients.
- Collaborated with multiple stakeholders within prospect organizations, leveraging internal subject matter experts to effectively and accurately promote company services and solutions.
- Utilized advanced communication skills to engage and influence senior-level executives, utilizing LinkedIn, ZoomInfo, networking events, and in-person conferences.
- Employed active listening and deep discovery in order to understand prospect pain points, align solutions with their goals, and showcase mutual value.
- Led business development efforts for newly-launched divisions: ClearEdge Rising and ClearEdge Recruiting
Account Executive (Acquired by Bullhorn)
Able
OH
02.2021 - 02.2022
- Responsible for managing inbound and outbound business development and SMB sales funnel for SaaS startup.
- Qualified and nurtured potential leads; managed individual pipeline; conducted compelling virtual and in-person demonstrations at conferences; built proposals, estimates, and statements of work to drive successful negotiations and wins.
- Promoted to Account Executive role after 6 months as Business Development Representative based on exceptional performance.
- Closed multiple deals before the company’s acquisition by Bullhorn, after which I was offered a position with the Bullhorn Global Enterprise Sales team.
Named Account Executive (Outside Sales)
Konica Minolta
Anaheim & San Diego, CA
06.2015 - 05.2017
- Engaged in territory-based, outside B2B sales, account management, and contract renewals in hardware, software, and managed IT services.
- Proactively prospected for new customers and established strong relationships with existing clients, building trust by offering targeted solutions for increased business efficiency.
- Demonstrated persuasive communication skills through cold calls and presentations to generate leads, secure appointments, and close new business.
- Collaborated with IT Services Consultants and Solutions Engineers to build customized packages that met client and prospect needs and budgets.
Associate Content Asset Manager
Adboom Group, Inc (Influx Holdings LLC)
San Diego, CA
10.2013 - 05.2015
- Managed day-to-day operations and editorial calendar of content assets for fast-growing tech startup.
- Oversaw guest writer and brand ambassador outreach.
- Edited all in-house content and gave final approval to publish.
- Organized and executed email marketing campaigns to a base of 5,000+.
- Collaborated extensively with owners, media buyers, and design department on features and monetization strategies.
- Created and edited content site, pre sale page, and product page content as needed.
- Monitored and optimized pre sale page EPCs through split testing.
- Planned and wrote sponsored articles and native advertising.
- Created and maintained company owners’ personal blogs.
- Promoted twice in 20 months; previously Operations Assistant and Products Assistant.
Education
Bachelor of Arts - English
University of Vermont
VT01-2012
Skills
- Creative thinking
- Skilled at prioritizing tasks simultaneously
- Quick learner
- Clear verbal and written communication
- Adaptable
- Google & Microsoft suites
- Salesforce, Insightly, Hubspot, Monday, Zoominfo, LI Sales Navigator, Slack
- Full sales cycle: prospecting, discovery, proposal build & presentation, closing, contracts & negotiation, account management
- Team collaboration
- Sales quota achievement
- Relationship building
Websites
LANGUAGES
Fluent English, advanced German, basic French & Spanish
Timeline
Senior Account Executive
ClearEdge Marketing
02.2022 - 03.2024
Account Executive (Acquired by Bullhorn)
Able
02.2021 - 02.2022
Named Account Executive (Outside Sales)
Konica Minolta
06.2015 - 05.2017
Associate Content Asset Manager
Adboom Group, Inc (Influx Holdings LLC)
10.2013 - 05.2015
Bachelor of Arts - English
University of Vermont