Summary
Overview
Work History
Education
Skills
Professional Attributes
Tech Stack
Languages
Timeline
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Laura Spence, B.B.A., AdPR

Halifax

Summary

Strategic B2B SaaS sales leader with 7+ years of experience driving growth in engineering, energy, and technology sectors. Proven track record in enterprise expansion, securing six-figure outbound deals, and owning go-to-market strategies. Skilled in SaaS product positioning and adept at consultative selling to complex organizations. Thrives in high-growth, collaborative environments with a customer-first approach.

Overview

7
7
years of professional experience

Work History

Director of Sales

CartoVista
05.2023 - Current
  • Closed $800K in net new outbound sales with a $500K quota, delivering 160% attainment
  • Validated product-market fit in a new vertical (electric utilities), unlocking $150M+ market potential
  • Conducted pipeline interviews and ICP mapping, raising the close rate from 12.5% to 18%
  • Closed $500K+ in expansion deals by tailoring solutions to evolving stakeholder needs
  • Accelerated time-to-close by 25% through refined qualification frameworks and buying committee engagement
  • Landed a $200K client from cold outreach to close in under 6 months, demonstrating agility and sales velocity
  • Achieved regional sales targets through effective territory management and relationship building with key clients.
  • Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.

Director of Business Development

StrucSure Consulting Engineers
08.2019 - 04.2023
  • Generated $200K+ in new revenue through strategic outreach to engineering and construction firms in 6 months
  • Modernized sales operations by introducing digital workflows and CRM-led reporting
  • Improved deal velocity by 200% through standardized follow-ups and qualification
  • Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.

Customer Success Manager

Mighty Oak Marketing SaaS
09.2018 - 08.2020
  • Reduced customer churn by 50% via proactive life-cycle management and strategic touch points
  • Increased MRR by 35% by identifying and closing expansion opportunities
  • Helped scale CS processes during high-growth, supporting a 2X customer base expansion
  • Established strong relationships with key customers, resulting in increased customer loyalty.
  • Assisted customers with onboarding and product setup to foster successful adoption and usage.

Education

Post-Graduate Diploma - Public Relations

NSCC
Dartmouth, NS

Bachelor of Business Administration -

Bishop’s University
Sherbrooke, QC

Skills

  • Strategic Account Planning
  • Complex Sales Cycles
  • GTM Execution
  • Outbound Sales
  • Vertical Expansion
  • Cross-Functional Collaboration
  • Customer-Centric Solutions
  • Sales funnel management
  • Revenue growth

Professional Attributes

  • Team-Oriented: Collaborative, cross-functional, and focused on collective success.
  • Resilient: Thrives in change, challenge, and fast-paced startup environments.
  • Coachable: Feedback-driven and committed to continuous improvement.
  • Growth-Minded: Invested in sales training, technical fluency, and personal development.

Tech Stack

Sales & Outreach

  • HubSpot CRM – Lead management, pipeline tracking, and reporting
  • Apollo – Prospecting, email outreach, and enrichment
  • ZoomInfo – Contact database and company intelligence
  • Lemlist – Cold email automation and personalization
  • LinkedIn Sales Navigator – Targeted prospecting and social selling
  • LeadForensics – Website visitor tracking and lead identification
  • Loom – Personalized video outreach for cold prospects and follow-ups


Technical

  • CAD – General design tool awareness from previous engineering experience
  • Revit – Building design and modeling experience
  • WoodWorks & S-Frame – Structural analysis tools (familiar)


Languages

English
Native or Bilingual
French
Professional Working

Timeline

Director of Sales

CartoVista
05.2023 - Current

Director of Business Development

StrucSure Consulting Engineers
08.2019 - 04.2023

Customer Success Manager

Mighty Oak Marketing SaaS
09.2018 - 08.2020

Post-Graduate Diploma - Public Relations

NSCC

Bachelor of Business Administration -

Bishop’s University

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Laura Spence, B.B.A., AdPR