Laura Smith

Established in 2021, Fantastic Orient is a distinguished travel agency headquartered in the United Arab Emirates, specializing in incoming tourism services.

Develop, coordinate, manage and execute marketing projects by targeting customer segments, generating demand for product sales, creating awareness. Meet campaign deadlines, project requirements (KPI's and ROI) and accuracy.

• Help plan and execute marketing campaigns and events.
• Create, analyze and track performance of marketing content such as websites, social media posts, articles, email newsletters, advertisements and trade leaflets.
• Conduct market research to identify consumer trends, preferences, and competitors and create reports to inform marketing strategies.

Philip Morris International is a globally recognized American multinational tobacco corporation, boasting a presence in more than 180 countries worldwide. Renowned for its iconic Marlboro brand.

Oversee the commercialization of reduced-risk tobacco products, ensuring compliance, meeting market demands, and prioritizing consumer health. Integrate the RRP department into Philip Morris International, recognizing their innovative nature and global impact since 2017.

• Lead the conception and execution of impactful campaigns for the RRP department.
• Strategize, coordinate, and implement initiatives to enhance RRP capabilities.
• Develop and execute strategies for RRP training programs.
• Oversee recruitment agencies and engage with internal and external stakeholders to ensure alignment with organizational objectives.

A pivotal figure within the Philip Morris International cohort, deeply involved in shaping strategies for the Marlboro, Chesterfield, and L&M brands.

• Develop, update and implement yearly portfolio plans in cooperation with other departments and HQ (taking into account global branding guidelines).
• Analyze business needs, explore potential solutions, consider best practices, ensuring minimal operational impact for strategic and tactical commercial projects.
• Fully manage the project lifecycle, including project plan development, analysis (including ROI), presentations, planning, supervision, management, implementation and operational support for strategic and tactical commercial projects.
• Manage project groups, and prepare reports, presentations and other information for management (Switzerland, Poland and Baltic States).

Samsung Electronics stands as a premier South Korean multinational corporation, commanding global leadership in consumer electronics, semiconductors, telecommunications, and digital media technologies. With a remarkable brand value of $91.4 billion.

Lead the development, coordination, management, and execution of marketing campaigns aimed at targeting specific customer segments. Drive demand generation for a diverse range of Samsung products: TVs, audio-video equipment, refrigerators, microwaves, vacuum cleaners, washing machines and dryers and PCs. Enhance brand awareness and foster engagement to optimize sales performance across multiple product categories.

• Lead the comprehensive development and execution of annual marketing campaign strategies for Samsung products. Oversee the entire project lifecycle, encompassing project plan formulation, strategic planning, meticulous implementation, coordination, management, rigorous analysis (including ROI assessment), and effective presentation to stakeholders.
• Assume full accountability for product communication across a wide spectrum of categories.
• Prepare detailed reports on a yearly, monthly, and weekly basis for headquarters, encompassing marketing, public relations, and sales performance results.

Air Baltic Corporation stands as the esteemed flag carrier of Latvia within the European Union, boasting primary ownership by the Latvian state. Renowned for its international acclaim, the airline employs over 2,500 dedicated professionals and maintains one of the most modern fleets across Europe.

Lead the strategic development, coordination, management, and execution of integrated digital and traditional marketing campaigns tailored for three distinct markets: Latvia, Lithuania, and Estonia (40% contribution to airline sales).

• Fully manage the project lifecycle from inception to completion, including project plan development, planning, implementation, coordination, management, analysis (including ROI) and presentations
• Ensure project prioritization aligns seamlessly with company directives and operational imperatives, effectively meeting organizational needs and strategic objectives.

Lead the end-to-end management and execution of charter flight and block seat sales, ensuring a seamless process from inception to completion.

• Conducting meticulous pricing assessments for charter flights and block seats, and proficiently administering associated contracts with precision and accuracy.
• Ensuring purchased services adhere strictly to the highest standards of quality and safety, meticulously organized to meet stringent requirements.
• Cultivating strong and enduring relationships with key customers, fostering mutual trust and satisfaction through proactive engagement and personalized service delivery.