Laura MacInnes-Rae
Toronto,ON
Summary
My 5+ years of experience in creative roles in the music industry has allowed me to grow invaluable technical and leadership skills both in front and behind the scenes. Through working in broadcast journalism production and music consulting, I excel in fast-paced, creative environments dedicated to producing and delivering quality results. I am eager to continue developing my industry and business knowledge at an artist-first Canadian music company.
Overview
10
10
years of professional experience
Work History
Music Consultant
RX Music
04.2019 - Current
- Strategizes and curates customized music programming concepts for experience-driven brands
- Consults and liaises with 60+ brand teams to establish creative vision for brand
- Applies knowledge of music, trends and hospitality industry to provide comprehensive music strategy
- Manages project deadlines and client relations to deliver niche music requests for events, rebrands, seasonal programming
- Writes editorial music content (live show reviews, interviews)
Podcast Host & Creator, Beneath the Rhythm
RX Music
12.2019 - Current
- Generates docu-style episodes on music industry projects and trends
- Identifies potential interviewees, liaises with talent, publicists and management
- Researches, fact checks, writes and records scripts, conducts interviews
- Actively employs audience and engagement growth strategy through managing listener metrics
- Notable interviews secured and personally conducted (Raine Maida, Haviah Mighty, Shad, Nick Waterhouse, JESSIA)
Server, Bartender, Keyholder
Jules Bistro
02.2018 - 04.2019
- Provided Food & Beverage service, ensured customer experience satisfaction
- Front of House administration and bar inventory duties, operated Point of Sales system
Editorial Intern
Exclaim! Magazine
01.2017 - 05.2017
- Wrote and oversaw weekly content for website with focus on Canadian acts, organized provincial concert listings
- Managed and oversaw social media platforms, filed and pitched content
- Gained insight into pre and post-magazine production process
- Assisted editors with final web proofreading
Project Coordinator Intern
Envisage Engagement Technologies
06.2015 - 08.2015
- Kept projects on schedule by managing deadlines and adjusting workflows
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments
- Oversaw client feedback, app Quality Assurance, production and timesheets
Assistant Band Manager
Matt Morgan & The Mayday
06.2014 - 06.2015
- Assisted in live show booking, online promotion
- Managed budget, merchandise inventory and sales
Host & Journalist
SpiritLive Radio
09.2013 - 06.2015
- Hosted weekly online streamed radio shows with music guest interviews
- Generated show topics, prepared script, fact checked content, ran social media promotion
Education
Bachelor of Arts - Media Production (Radio & Television Arts)
Toronto Metropolitan University
Toronto, ON06.2017
Skills
- Ability to recognize diverse emerging musical acts
- Fluent in local and global music industry trends
- Project and Client Relationship Management
- Creative problem solving and strategy
- Chase and story producing
- Strong and collaborative leader
Relevant Work Experience
Soundcheck T.O. Docu Series / Talent Booker, Public Relations & Producer | 2016- 2017, Toronto
- Talent scouted, liaised with publicists, venues and artist management
- Managed film production schedule at The Silver Dollar Room, The Rex Hotel, The Horseshoe Tavern
- Talent booked and managed budget for Soundcheck T.O. Documentary Screening Event at Lee’s Palace with local band performances
- Assisted with social media brand marketing strategy and campaign roll out
TripleRRR Radio / Host, Producer & Social Media Director | May- June 2016, Melbourne, AU
- Chase produced, researched and scripted 1 hour live radio programs
- Hosted live to air interviews on local current events, managed social media platforms
Exclaim! Magazine / Volunteer | 2017- 2019, Ontario
- Ambassador at annual Canadian live music events (CMW, NXNE, Riverfest Elora)
- Managed merchandise inventory and sales
Timeline
Podcast Host & Creator, Beneath the Rhythm
RX Music
12.2019 - Current
Music Consultant
RX Music
04.2019 - Current
Server, Bartender, Keyholder
Jules Bistro
02.2018 - 04.2019
Editorial Intern
Exclaim! Magazine
01.2017 - 05.2017
Project Coordinator Intern
Envisage Engagement Technologies
06.2015 - 08.2015
Assistant Band Manager
Matt Morgan & The Mayday
06.2014 - 06.2015
Host & Journalist
SpiritLive Radio
09.2013 - 06.2015
Bachelor of Arts - Media Production (Radio & Television Arts)
Toronto Metropolitan University
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