Summary
Overview
Work History
Education
Other Training
Languages
Timeline
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Laura Jane

Vancouver,BC

Summary

Strategic and collaborative leader with 15+ years of experience in the public and non-profit sectors, specializing in high-level partnerships, program development, and marketing campaigns. A natural entrepreneur with a proven track record of pitching and launching new initiatives, securing funding, and motivating diverse teams through periods of growth and change. Experienced spokesperson with over 60 media interviews. Deeply passionate about conservation.

Overview

15
15
years of professional experience

Work History

Executive Director

HUB Cycling
12.2023 - 02.2025
  • Guided the organization in its mission to get more people cycling for transportation, overseeing daily operations and ensuring successful execution of the strategic plan
  • Managed an annual budget of $3 million, increasing new revenue sources through donations, grants, and fee-for-service contracts
  • Managed and motivated a team of over 50 staff and 500 annual volunteers
  • Oversaw the development of marketing and advocacy campaigns and programs to encourage safe and healthy transportation
  • Oversaw the development of new programs including the Cycling and Older Buildings Retrofit Program and Bike Bus
  • Created and stewarded relationships with a diverse group of partners including elected officials, government staff, non-profits, donors, and sponsors
  • Reported regularly to the Board of Directors on Strategic Plan KPIs and Operating Plan progress
  • Regularly represented the organization in media interviews

Senior Stakeholder Relations & Promotions Lead

City of Vancouver
01.2020 - 11.2023
  • Managed a team responsible for encouraging and increasing the use of active transportation in the City of Vancouver
  • Regularly engaged with dozens of internal and external stakeholders including non-profit organizations, industry associations and government partners
  • Supported the development of the City's Climate Emergency Action Plan
  • Managed the operating and capital budgets for active transportation programs
  • Oversaw a rebrand of the Walk Bike Roll Program
  • Founded several new initiatives to encourage walking and cycling including School Streets and the Walk Bike Roll Community Partnership Grant Program for disproportionately impacted communities
  • Oversaw research into active transportation and road safety trends, including the publication of Vancouver's cycling map and its annual Transportation Snapshot



Director of Engagement & Events

HUB Cycling
12.2015 - 12.2019
  • Worked to build a culture of active travel and a strong community of passionate road safety advocates through marketing, engagement, and motivational events
  • Oversaw corporate partnerships and sponsorship solicitation, tripling annual sponsorship amounts
  • Launched and secured funding for several new events, including the Bike the Night, an on-street bike ride that grew to 5,000 participants

Acting Executive Director

HUB Cycling
07.2017 - 07.2018
  • Guided the organization in its mission to get more people cycling for transportation, overseeing daily operations and ensuring successful execution of the strategic plan
  • Reported regularly to the Board of Directors and Board Operations Committee on Strategic Plan KPIs and Operating Plan progress
  • Managed an annual budget of $1 million
  • Oversaw the successful launch of new programs and events, including the 20-in-20 Infrastructure Challenge for Metro Vancouver municipalities
  • Regularly engaged in media interviews

Bike to Work Program Manager

HUB Cycling
08.2013 - 12.2015
  • Managed the Bike to Work Week and Organization Membership Programs, doubling Bike to Work Week participation in just two years
  • Oversaw the design of marketing materials and ad campaigns
  • Founded several new events including the HUB Bike Awards, now in its 12th year

Event Coordinator

Big Brothers of Vancouver
08.2012 - 08.2013
  • Coordinated logistics for the Bowl for Big Brothers, an event raising over $550,000

Executive Coordinator

Nature Conservancy of Canada
11.2010 - 12.2011
  • Managed administration for the Regional Vice President and Board of Directors
  • Supported with administration for conservation programs and events

Market Manager

Moss Street Market Society
04.2010 - 01.2011
  • Managed marketing and operations for Victoria's largest farmers' market
  • Supervised 5 staff and regularly reported to the Board of Directors

Education

Graduate Diploma - Urban Studies

Simon Fraser University
Vancouver, BC
2019

Bachelor of Arts (Honours) - Anthropology and Political Science

McGill University
Montreal, QC
2008

Other Training

  • Engagement in Challenging Contexts: IAP2 (2023)
  • Coaching for Managers: City of Vancouver (2023)
  • Effective Group Facilitation: Simon Fraser University (2015)
  • PADI Advanced SCUBA Certification (2004)

Languages

English
Native or Bilingual
French
Professional Working
Spanish
Professional Working

Timeline

Executive Director

HUB Cycling
12.2023 - 02.2025

Senior Stakeholder Relations & Promotions Lead

City of Vancouver
01.2020 - 11.2023

Acting Executive Director

HUB Cycling
07.2017 - 07.2018

Director of Engagement & Events

HUB Cycling
12.2015 - 12.2019

Bike to Work Program Manager

HUB Cycling
08.2013 - 12.2015

Event Coordinator

Big Brothers of Vancouver
08.2012 - 08.2013

Executive Coordinator

Nature Conservancy of Canada
11.2010 - 12.2011

Market Manager

Moss Street Market Society
04.2010 - 01.2011

Graduate Diploma - Urban Studies

Simon Fraser University

Bachelor of Arts (Honours) - Anthropology and Political Science

McGill University

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