Laura Guerrero
Burlington,ON
Summary
Detail-oriented, organized and meticulous employee. Works at fast pace to meet tight deadlines. Enthusiastic team player ready to contribute to company success.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Seeking to maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
24
24
years of professional experience
Work History
Owner/Lead Photographer
Berries & Fairies Photography
01.2015 - Current
- Utilized natural and artificial lighting to capture desired images and maintain quality.
- Took photos from different angles and perspectives to capture perfect images.
- Scheduled and booked locations for photo shoots, working collaboratively with clients.
- Digitally edited photos to enhance appearance.
- Assisted clients in selecting poses, wardrobe and backgrounds to photograph different looks, concepts and locations.
- Offered image proofs to help clients choose best photos from shoot.
- Edited, toned, captioned, and uploaded photographs for publication.
- Used image processing algorithms to reduce motion blur and enhance color, contrast and light range.
- Managed and organized photo database using consistent naming conventions and key-wording for search optimization.
- Displayed portfolio to show off best work to potential clients and promote skills and value.
- Selected and set up appropriate props, backdrops, and lighting.
- Collaborated with clients to create engaging photo albums.
- Assisted clients with creative ideas for photography needs.
Art Director/DPAD Project
Uniform Advantage
12.2021 - 07.2022
- Enforced uniform style guide for project consistency across contributors.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Managed technological considerations to transform and manipulate artwork.
- Monitored progress of projects, keeping on schedule.
- Oversaw implementation of editing, color correction and other post-production processes.
- Utilized industry-standard software to design layouts and create storyboards for visual presentations.
Insurance Sales Representative
Renata Midura / State Farm Agent
07.2010 - 03.2013
- Sold auto, home, and other various insurance products to individuals within assigned territory using consultative selling techniques.
- Maintained detailed records of customer information and policy sales.
- Generated sales by recommending policies and add-ons.
- Connected with prospective clients to set appointments.
- Registered customer information on database to enable tracking history and maintain accurate records.
- Followed up promptly with interested clients to close sales.
- Provided comprehensive product knowledge and guidance to help clients on product selection.
- Recommended type and amount of coverage based on analysis of customers' circumstances using persuasive sales techniques.
- Generated quotes and proposals for clients to match individual needs.
Art Director
Uniform Advantage
01.2007 - 03.2010
- Contributed to creative process through original ideas and inspiration.
- Enforced uniform style guide for project consistency across contributors.
- Met aesthetic and technical criteria to complement design usability and enhance functionality with attractive layouts.
- Presented concepts, copy and art during internal reviews.
- Made collateral to support various marketing campaigns and visually communicate concepts.
- Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.
- Managed technological considerations to transform and manipulate artwork.
- Monitored progress of projects, keeping on schedule.
- Developed artistic visual products while working within defined technical constraints.
- Developed style guides to promote consistent branding across projects.
- Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
Sr. Graphic Designer
Uniform Advantage
01.2006 - 01.2007
- Mentored junior designers and provided design guidance to improve standards of overall team output.
- Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
- Developed creative design for print materials, banners and web.
- Designed creative digital displays used in online advertising.
- Created digital image files for use in digital and traditional printing methods.
- Completed final touches for projects such as images sizes and font selection.
- Edited and enhanced existing artwork and graphics.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
- Implemented feedback and suggestions to improve designs.
- Applied color theory and composition techniques to construct appealing designs.
Freelance Graphic Designer
Latin Flavours
01.2006 - 01.2007
- Met with customers to present mockups and collect information o design product packaging following Goya branding.
- Applied knowledge of production to create high-quality images.
Graphic Designer
Uniform Advantage
04.2003 - 01.2006
- Developed creative design for print materials, brochures, banners, and web.
- Researched trends and projected industry changes to capitalize on emerging opportunities.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Maintained the product image inventory online.
- Produced around eight 62 page catalogs yearly on a 2-person team.
- Created designs to be printed on fabrics, retail pieces like postcards, mailers, labels, tags, and gift cards.
Graphic Design Intern
Crossover Productions
01.2003 - 03.2003
- Used Adobe Photoshop, Adobe Illustrator and Adobe Indesign to develop new images.
- Assisted with design of print materials such as flyers and ads by producing basic layouts, selecting colors and tracking down appropriate images.
Junior Account Executive
Pages BBDO
09.1999 - 10.2000
- Worked with brands like PepsiCo, Frito Lay, Pizza Hut, Seven Up.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Supervised different project at a time and worked directly with the client as well as all department inside the agency.
Education
Associate of Science - Digital Media
Full Sail University
Winter Park, FL11.2002
Certificate of Technical Studies - Multimedia Design
Escuela Superior De Artes Y Espectáculos TAI
Madrid, Spain06.2001
Bachelor of Science - Advertising
Universidad Acción Pro-Educación Y Cultura UNAPEC
Santo Domingo, Dominican Republic09.2000
Certificate - Graphic Design
Universidad Acción Pro-Educación Y Cultura UNAPEC
Santo Domingo, Dominican Republic11.1999
Certificate - Advertising Campaign Design
Altos De Chavón School of Design
La Romana, Dominican Republic08.1998
Skills
- Workflow Schedules
- Social Media Platforms
- Proactive Problem-Solving
- Digital File Creation
- Advanced Retouching
- Basic Accounting
- Color Correction
- Selecting Photos
- Image Organization
Timeline
Art Director/DPAD Project
Uniform Advantage
12.2021 - 07.2022
Owner/Lead Photographer
Berries & Fairies Photography
01.2015 - Current
Insurance Sales Representative
Renata Midura / State Farm Agent
07.2010 - 03.2013
Art Director
Uniform Advantage
01.2007 - 03.2010
Sr. Graphic Designer
Uniform Advantage
01.2006 - 01.2007
Freelance Graphic Designer
Latin Flavours
01.2006 - 01.2007
Graphic Designer
Uniform Advantage
04.2003 - 01.2006
Graphic Design Intern
Crossover Productions
01.2003 - 03.2003
Junior Account Executive
Pages BBDO
09.1999 - 10.2000
Associate of Science - Digital Media
Full Sail University
Certificate of Technical Studies - Multimedia Design
Escuela Superior De Artes Y Espectáculos TAI
Bachelor of Science - Advertising
Universidad Acción Pro-Educación Y Cultura UNAPEC
Certificate - Graphic Design
Universidad Acción Pro-Educación Y Cultura UNAPEC
Certificate - Advertising Campaign Design
Altos De Chavón School of Design
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