Summary
Overview
Work History
Skills
Accomplishments
Timeline
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Laura Carroll

Stouffville,Ontario

Summary

Award-winning media executive with a strong background in content creation, broadcast production, live events, project management, and media strategy. Proven success in leading cross-functional teams across broadcast, digital production, event coordination, marketing, branded content, and sponsorship initiatives. Expertise in creative direction, team collaboration, and fostering a fun, engaged, and positive team culture.

Overview

11
11
years of professional experience

Work History

Content & Media Specialist

Graf-Martin Communications
11.2024 - Current
  • Lead digital, video, and media content creation while driving PR strategies, securing publicity placements, and managing media outreach to enhance brand visibility and support client campaigns.
  • Lead creative direction for digital, video, and media projects, ensuring high-quality storytelling across platforms.
  • Develop and execute PR strategies to enhance brand awareness, particularly in the film and entertainment sectors.
  • Build and maintain relationships with media outlets to secure publicity placements for clients..
  • Drive media outreach efforts, secure coverage for clients in top outlets, and meet publicity KPIs.
  • Plan and manage press junkets and media tours, coordinating logistics and ensuring smooth execution.
  • Develop and pitch compelling media content and strategies.
  • Identify and engage relevant influencers for marketing campaigns and support content creation.
  • Advise Graf-Martin staff on media trends and contribute to social media and podcast content development.

Co-Executive Producer

ET Canada
03.2021 - 11.2024
  • Played a pivotal role in shaping and implementing the editorial vision for ET Canada.
  • Managed a core team of on-air talent and producers to oversee broadcast and online content, fostering an engaging and positive work culture.
  • Ensured high-quality on-air performance by delivering fun, fresh, relevant content to drive audience engagement.
  • Created, developed, and executed innovative content and live events.
  • Approved daily rundowns, celebrity interviews, field shoots, and specials, maintaining high standards for editorial and technical quality.
  • Conducted interviews, made hiring decisions, and oversaw production team evaluations.
  • Worked with integrations, branded content, and publicity teams to strengthen brand awareness.
  • Successfully managed production challenges and ensured timely delivery of episodes.

Supervising Producer

ET Canada
09.2016 - 03.2021
  • Managed daily entertainment news production, including breaking news, ensuring accurate, timely, and diverse content.
  • Mentored junior producers and refined editorial processes to uphold high standards.
  • Collaborated with creative teams to generate engaging content, including live events like TIFF.
  • Developed and produced 30-minute specials featuring Hollywood's biggest stars, including Dwayne Johnson, Ed Sheeran, Shania Twain, Tom Cruise, and more.
  • Led control rooms and production teams in live and live-to-tape programs, including specials like The Royal Wedding and Big Brother Canada.
  • Vetted, adjusted, and approved scripts to ensure adherence to editorial guidelines.
  • Played a key role in refining editorial processes and improving the final product with team collaboration.

Senior Producer/Show Producer

ET Canada
10.2013 - 09.2016
  • Vetted and approved scripts, mentored producers, and ensured editorial consistency and high-quality content.
  • Wrote and produced engaging opening show segments and content that captivated the audience.
  • Field-produced shoots, conducted celebrity interviews, and coordinated talent preparation and on-site scripting.
  • Collaborated with senior producers and talent to structure story content and advise on approach.
  • Provided feedback to the executive and supervising producers on team achievements and areas for improvement.

Skills

  • Leadership and Team Management
  • Relationship Building
  • Active Listening
  • Show Development and Show Running
  • Editorial Vision and Strategy
  • Audience Engagement
  • Content Creation and Ideation
  • Creative Direction
  • Entertainment Industry Expertise (Film, TV, Music, and Pop Culture)
  • Strong Communication and Organizational Skills
  • Deadline-Oriented
  • Project and Time Management
  • Problem-Solving Skills
  • Production Scheduling

Accomplishments

  • 6-time CSA Award-winning producer.
  • Led content production and talent management for ET Canada, ensuring high-quality, accurate, and timely broadcasts.
  • Drove increased ratings and maintained a competitive edge in the entertainment news sector.
  • Strengthened team cohesion by mentoring producers and talent, offering constructive feedback.
  • Contributed to maintaining brand consistency, attracting sponsorships, and partnerships.
  • Delivered on-time content for daily episodes while meeting strict editorial guidelines.

Timeline

Content & Media Specialist

Graf-Martin Communications
11.2024 - Current

Co-Executive Producer

ET Canada
03.2021 - 11.2024

Supervising Producer

ET Canada
09.2016 - 03.2021

Senior Producer/Show Producer

ET Canada
10.2013 - 09.2016

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Laura Carroll