Laura Banfalvi
Toronto,ON
Summary
Multi-talented Marketing Professional with more than 10+ years of experience. Imaginative and strategic thinker with a proven track record of successful creative direction and advertising strategy. Skilled in all areas of communication, marketing and Public Relations, able to lead a team. Passionate about film, television, and theatre with an extensive background in entertainment promotions. Ready to use expertise to help company achieve its goals
Overview
27
27
years of professional experience
Work History
Marketing Manager
HoldTheCarbs
02.2023 - 05.2024
- Determined marketing needs and preparation of marketing and advertising strategies, plans and objectives
- Invented and produced creative ideas for commercials with a film crew
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners
- Worked with graphic designers and photographers to produce creative content
- Increased brand awareness through strategic campaigns
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness
Director, Marketing and Communication
HEPA Canada
09.2021 - 02.2023
- Strategized for, developed, and carried out yearly marketing initiatives
- Executed advertising and promotional activities, overseeing all aspects of the advertising process, from development and copywriting to design and scheduling
- Spearheaded brand development initiatives in order to improve upon brand design, brand perception and consumer psychology
- Leveraged referral network to promote business development
Director, Marketing and Communications
Hadik feature film
07.2021 - 12.2022
- Enhanced brand recognition by developing innovative marketing campaigns and visually compelling designs.
- Collaborated with stakeholders to define project vision and ensure alignment with business goals.
- Implemented data-driven design strategies, resulting in more effective marketing materials.
- Developed comprehensive style guides to maintain brand consistency across all channels.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed strategic communication and marketing plans. Conceptualized an authentic brand identity and developed accompanying graphic styles and tone for use in communications
- Increased brand awareness by developing technical and non-technical marketing collateral and presentations, poster campaigns, articles and newsletters
- Determined optimal targets, competitor offerings and tactics by studying and analyzing demographic data
- Directed full-cycle marketing and advertising strategies including cost estimation, managing resource allocation and community relations building.
Director, Marketing and Public Relations
National Theatre of Budapest
03.2008 - 08.2021
- Organized and carried out international theatre festivals and events from start to finish
- Oversaw all aspects of public relations, organizing press conferences, drafting/sending press releases and monitoring public perception
- Directed all creative initiatives from start to finish including photo shoots, television commercials, radio advertisements and poster campaigns
- Oversaw the theatre magazine publications, acting as an editor and scheduling interviews
- Managed all social media platforms and oversaw content creation/community management
- Directed documentaries and commercials
Broadcast Journalist
RTL Television
04.2002 - 05.2007
- Worked collaboratively with camera crew shooting in locations, optimizing story visualization for diverse viewers.
- Increased viewer engagement by delivering compelling and timely news stories, tailored to the target audience.
- Improved news program ratings by consistently producing high-quality content that resonated with viewers.
- Produced stories for broadcasting across TV, radio and digital platforms.
- Participated in editorial meetings to discuss story ideas and content.
Broadcast Journalist
TV2 Television
05.1997 - 04.2002
- Increased viewer engagement by delivering compelling and timely news stories, tailored to the target audience.
- Improved news program ratings by consistently producing high-quality content that resonated with viewers.
- Collaborated with producers and management to develop newscasts, promotions and teases.
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Coordinated with photographers, videographers and graphic designers to supplement stories with multimedia content.
- Anchored popular broadcast program with good ratings and audience engagement.
Education
Sales and Marketing Diploma -
ILAC International College
Toronto, ON06.2023
Bachelor's Degree | Communication -
University of Szeged
Szeged, Hungary01.2005
Skills
- Public Relations
- Creative Direction
- Marketing campaigns
- Brand Promotion
- Advertising Management
- Branding
- Problem-Solving
- Campaign Management
- Staff Management
- Marketing strategy
- Scheduling
- Microsoft Office
Personal Information
Marketing Professional
Projects
Mari Törőcsik Hungarian Film Festival Toronto
Languages
English
Hungarian
Personal projects
Establish and launch the Mari Törőcsik Hungarian Film Festival in 2023
Timeline
Marketing Manager
HoldTheCarbs
02.2023 - 05.2024
Director, Marketing and Communication
HEPA Canada
09.2021 - 02.2023
Director, Marketing and Communications
Hadik feature film
07.2021 - 12.2022
Director, Marketing and Public Relations
National Theatre of Budapest
03.2008 - 08.2021
Broadcast Journalist
RTL Television
04.2002 - 05.2007
Broadcast Journalist
TV2 Television
05.1997 - 04.2002
Sales and Marketing Diploma -
ILAC International College
Bachelor's Degree | Communication -
University of Szeged
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