Latrice Muckle
Los Angeles
Summary
Results-driven Marketing Professional with 3 years of experience in the music industry. Specializes in multi-channel campaign execution and audience development, successfully scaling digital audiences and driving engagement. Proficient in CRM platforms and optimizing fan interactions across email, social, and streaming channels.
Overview
3
3
years of professional experience
Work History
Digital Marketing Representative / Project Support
RCA Records
Culver City
06.2024 - Current
- Led growth of a digital fan page from ~1.2K to 8.2K+ followers, achieving 8.2M+ views, 1.2M+ likes, and 38K+ shares through targeted content and audience strategy
- Executed multi-channel marketing campaigns for artist releases across email, social, and DSP platforms, managing CRM-driven fan communication to enhance audience engagement and retention
- Built and optimized fan acquisition funnels with Linkfire pre-saves while coordinating campaign execution, including asset management and cross-functional collaboration to ensure seamless delivery
College Marketing Representative
Universal Music Group - 1824
02.2023 - 06.2024
- Collaborated with artists and teams to execute data-driven marketing campaigns across social and fan engagement channels, enhancing audience engagement
- Analyzed digital trends and audience behavior to shape targeted marketing strategies for Gen Z (18–24) audiences
- Presented campaign performance insights and recommendations to stakeholders, facilitating informed strategic decision-making
Receptionist / Administrative Support
Comcast NBCUniversal
Washington
02.2023 - 10.2024
- Coordinated executive schedules and meetings, ensuring seamless logistics in fast-paced corporate environment
- Facilitated internal communications and coordinated events across departments to enhance collaboration
- Organized and streamlined high-volume workflows to maintain operational efficiency
Education
Bachelor of Science - Digital Communications and Media
Northeastern University
Boston, MA04-2025
Skills
- Campaign Management
- Email Marketing
- CRM marketing
- Audience engagement
- DSP integration
- Performance testing
Websites
Portfolio
- https://latrice.my.canva.site/digital-marketing-portfolio-2026
Timeline
Digital Marketing Representative / Project Support
RCA Records
06.2024 - Current
College Marketing Representative
Universal Music Group - 1824
02.2023 - 06.2024
Receptionist / Administrative Support
Comcast NBCUniversal
02.2023 - 10.2024
Bachelor of Science - Digital Communications and Media
Northeastern University