LATOYA K. SANCHEZ
Edmonton,AB
Summary
Results-driven and experienced Account Manager with a strong understanding of digital tools and technologies, a passion for creativity, and managing integrated marketing campaigns. Adept at providing high performing campaigns and championing both client and team needs.
Overview
13
13
years of professional experience
1
1
Certification
Work History
ACCOUNT MANAGER - STARCOM
PUBLICIS MEDIA - APEX EXCHANGE
Toronto, Ontario
07.2023 - Current
- Manage fully integrated marketing campaigns across multi-platform channels: Broadcast, OOH, Digital, Social media and Programmatic campaigns
- Manage media buying for clients in Retail, CPG, B2B, and/or Tech industries including Walmart, Stellantis, Labatt (ABI) & TJX together with planning teams.
- Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals.
- Brainstorm and implement new ways to improve advertising and engagement on all platforms, and leverage past learnings to inform strategy and planning.
- Manage internal and external communication during all phases of an active campaign’s lifecycle.
- Attend and speak to most client meetings and vendor meetings on an ongoing basis
- Assist in training and providing direction to entry-level teammates
- Maintains daily relationship with key partners and recruitment of new partners
- Coordination with internal teams (technical implementation, invoicing monitoring, etc.)
- Educate, push, and drive innovation among teams in key vertical areas
- Actively advise and consult category teams in the development of digital, OOH, broadcast and programmatic strategies and ideas
- Project manage up and down, funnel workload, meet project timelines, and develop plans from beginning to end (brief to strategy to negotiation to activation)
- Understand addressability and targeting application in all digital platforms
- Deploy strong communication to handle multiple lines of communication across clients, agencies, partners, and internal teams
DIGITAL CLIENT SUCCESS MANAGER
Patient News Publishing/ Agency
Toronto, ON
01.2022 - Current
- Collaborate closely with agency planning teams to drive media activations and drive integrated marketing strategies for assigned accounts.
- Continually onboard clients and manages timeline of website, paid media, and social onboarding from creative interview to live campaign with all departments within 15-21 days
- Develop and nurture media upsell opportunities across digital media channels for assigned accounts.
- Facilitates frequent updates with vendor/ buying teams, ensuring the delivery of campaign performance and achievement of key performance indicators (KPIs).
- Maintains day-to-day client engagement and account management across the agency, maintaining strong client relationships and providing exceptional service, with a 95% retention rate
- Monthly KPI calls and audits with clients to foster lasting partnerships
- Champion clients' needs internally and team needs externally
- Successfully upsells and develops growth plan together with clients attaining 130% of upselling target in 2022 Q3 in SEO and Paid Media
- Supported client presentations with comprehensive research, insights, and data-driven recommendations.
SENIOR SALES REPRESENTATIVE - DIGITAL
3M Central America & Caribbean
02.2013 - 03.2021
- Created and implemented digital marketing strategies across various platforms for clients
- Developed, collaboration & strengthened business relationships with
- Customer and their internal networks, resellers, and key accounts
- Built email marketing campaigns & paid media campaigns & blogs for the division focusing on quarterly promotions
- Presented marketing strategies and execution of tactical plans across sales and business channels across the territory assigned
- Monitored analytics and adjusted strategies accordingly
- Presented quarterly sales dashboards, and joint business reviews, tracking marketing and tactical plans in progress with internal and external teams.
PR & Social Media Manager
Wide Angle Media, Port-of-Spain, Trinidad And Tobago
01.2011 - 12.2011
- Effectively managed social media to support clients; Facebook, Instagram, and Google Ads
- Enhanced profitability for clients through return on radio, out-of-home, television, and digital advertising investments
- Coordinated focused marketing and PR tasks and events with varied departments as guided by Creative Director
- Supported the planning and execution of TV commercials, radio jingles, and promotional initiatives for clients on a continuous basis
Education
Post Graduate Certificate Program -
Humber College
Master of Marketing - Marketing
The Arthur Lok Jack GraduateSchool of Business
10.2018
Bachelor of Science - Human Nutrition And Dietetics
The University of The West Indies
05.2009
Skills
- Client Onboarding
- Strategic Planning
- Integrated marketing and campaign management
- Project Management
- Media strategy, planning, and buying
- Google Analytics
- Campaign, Project & Performance
Tracking - Consultative Selling
- Customer Retention Strategies
- SEO/SEM Strategy and Execution
- Google Ads/DV360
Accomplishments
- Patient News Publishing Canada
• Achieved 120% of upselling target
• 95% Customer Retention Rate
• Employee of the Month – Nov 2022 - 3M Central America & Caribbean
• 2013- Achieved 135% of Target
• 2016- Achieved 110% of Target
• 2018- Achieved 140% of Target
Certification
- Mental Health First Aid Certification
- Google Analytics Certificate
- Google Ads Certificate
Timeline
ACCOUNT MANAGER - STARCOM
PUBLICIS MEDIA - APEX EXCHANGE
07.2023 - Current
DIGITAL CLIENT SUCCESS MANAGER
Patient News Publishing/ Agency
01.2022 - Current
SENIOR SALES REPRESENTATIVE - DIGITAL
3M Central America & Caribbean
02.2013 - 03.2021
PR & Social Media Manager
Wide Angle Media, Port-of-Spain, Trinidad And Tobago
01.2011 - 12.2011
Post Graduate Certificate Program -
Humber College
Master of Marketing - Marketing
The Arthur Lok Jack GraduateSchool of Business
Bachelor of Science - Human Nutrition And Dietetics
The University of The West Indies
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