Larry Goldberg
Thornhill,Canada
Summary
Established Account Executive gifted at lead generation and resolving customer issues. Engaging and personable and increasing business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.
Overview
38
38
years of professional experience
Work History
Account Executive
Premise Communications & Marketing Inc.
08.1985 - Current
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Prospected new clientele through networking, cold calling, canvassing and referrals.
- Drove new business development through qualifying leads, building relationships and executing strategic sales.
- Strengthened customer relationships with proactive and collaborative approach to managing needs.
- Reviewed accounts monthly to monitor and track customer satisfaction and complaints.
- Contacted customers as issues arose to provide prompt resolutions.
- Identified client business needs by gaining understanding of goals, objectives and processes.
- Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
- Communicated between internal and external stakeholders, clients and vendors.
- Recorded and maintained sales prospect and sales data within customer relationship management system.
- Stayed up-to-date on changing industry and product standards and trends related to accounts.
- Identified customer needs and achieved service levels that met and exceeded expectations.
- Created and executed account strategies to present services to key decision makers.
- Maximized revenue by servicing accounts and proposing new products and services to established customers.
- Presented key decision-makers with new and updated account strategies.
- Upsold special packages while preparing quotes for potential clients.
- Delivered targeted multi-platform integrated sales presentations, facilitating customer base expansion and revenue generation.
- Distributed marketing materials to existing and prospective clients and presented materials to client audiences.
- Stayed abreast of competitive landscape and emerging technologies to best position brand in global marketplace.
Education
Bachelor of Design - Advertising
OCAD University
Toronto, ON06.1979
Skills
- Client Campaigns
- Verbal and Written Communication
- Business Growth Opportunities
- Needs Assessment
- Budget Development
- Sales Strategies Implementation
- Customer Relationships
- Lead Generation
- Strategic Selling
- Customer Presentations
- Account Management
- Service Coordination
- Sales Expertise
- Prospecting and Cold Calling
- Business Development and Planning
- Business Service Management
- Negotiation and Persuasion
- Accounts Payable and Accounts Receivable
- Strong Presentation Skills
- Strategic Initiatives
- Research and Analysis
- Marketing Strategy Implementation
- Vendor Liaising
- Executive Leadership
- Account Relations
- Marketing Management
- Strong Relationships
- Building Advertisements
- Client Relationship-Building
- New Business Identification
- Negotiation
Timeline
Account Executive
Premise Communications & Marketing Inc.
08.1985 - Current
Bachelor of Design - Advertising
OCAD University
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