LARISSA GOMES
Toronto,Canada
Summary
E-commerce Marketing Analyst at The Estée Lauder Companies Inc. with expertise in data analysis and customer service. Improved inventory forecasting and optimized product performance through strategic insights. Demonstrated leadership in evaluating performance metrics, driving decisions that align with business objectives.
Overview
10
10
years of professional experience
Work History
E-commerce Marketing Analyst
The Estée Lauder Companies Inc.
11.2021 - 05.2022
- Optimized inventory planning and forecasting through in-depth analysis of ecommerce demand and behavior, collaborating with Supply Chain and Customer Service teams.
- Conducted effective overstock analysis for products, launches, gifts, and supplies, leading to strategic adjustments and improved product performance.
- Developed concise reports translating complex data into actionable insights, contributing to informed decision-making and overall business strategy.
- Proactively monitored key performance indicators, ensuring a vigilant approach to staying attuned to market dynamics for timely decision-making.
Customer Service Team Lead
Groupe SEB
10.2018 - 08.2021
- Led the Customer Service team with a focus on delegation, task supervision, and effective monitoring of key performance indicators. Structured and aligned work methodologies while providing constructive performance feedback.
- Managed the end-to-end process of sales orders, from entry to delivery, and played a pivotal role in after-sales support by addressing customer complaints and devising solutions.
- Spearheaded initiatives to enhance internal processes impacting customer service, including the formulation of optimization strategies.
- Orchestrated the preparation and organization of comprehensive reports, establishing regular contact with customers to provide information and support for the internal sales team.
Customer Service Analyst
Groupe SEB
04.2015 - 09.2018
- Conducted thorough analysis and monitoring of orders and stock availability, demonstrating expertise in planning and overseeing team tasks, scheduling deliveries, and swiftly resolving issues during the delivery process.
- Managed returns and ensured adherence to delivery timelines.
- Actively contributed to the enhancement of internal processes, playing a key role in issuing management reports.
- Provided crucial administrative support to the sales team, actively participating in meetings, and contributing insights during training and workshops with regional customers.
- Additionally, actively engaged in sales conventions.
Customer Service Assistant
Groupe SEB
03.2013 - 04.2015
- Conducted analysis of the sales order backlog, monitored stock availability, scheduled deliveries, managed returns, and ensured timely deliveries.
- Registered new products and provided administrative support to the sales team in the commercial area.
- Executed various tasks, including issuing management reports (BI), dispatching samples and catalogs to customers, and assisting the sales team located outside the State of São Paulo.
Marketing Intelligence Analyst
Benner Systems
Sao Paulo
05.2012 - 02.2013
- Analyzed customer feedback data to measure satisfaction levels and identify areas for improvement.
- Designed experiments to test various aspects of marketing initiatives such as messaging, positioning.
- Developed segmentation criteria for targeting customers more effectively through digital channels.
- Conducted market research and analysis to identify target customer segments, trends, and opportunities.
- Developed reports with insights on customer preferences and behaviors.
Education
Diploma - Digital Marketing Specialist Co-op
Toronto School of Management
Toronto, ON06.2025
Certificate - Business Essentials Co-op
Toronto School of Management
Toronto, ON12.2022
Bachelor's Degree - Advertising and Marketing
Universidade Paulista - UNIP
Brazil12.2013
Diploma - Digital Business Management
Toronto School of Management
Toronto, ONSkills
- Data analysis and statistics
- E-commerce strategy
- Sales and performance reporting
- Product listing and promotions planning
- Performance metrics evaluation
- Logistics development
- Customer service
- Team leadership
- Effective communication
Languages
English
Professional
Portuguese
Native/ Bilingual
Timeline
E-commerce Marketing Analyst
The Estée Lauder Companies Inc.
11.2021 - 05.2022
Customer Service Team Lead
Groupe SEB
10.2018 - 08.2021
Customer Service Analyst
Groupe SEB
04.2015 - 09.2018
Customer Service Assistant
Groupe SEB
03.2013 - 04.2015
Marketing Intelligence Analyst
Benner Systems
05.2012 - 02.2013
Diploma - Digital Marketing Specialist Co-op
Toronto School of Management
Certificate - Business Essentials Co-op
Toronto School of Management
Bachelor's Degree - Advertising and Marketing
Universidade Paulista - UNIP
Diploma - Digital Business Management
Toronto School of Management
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