Lana Kamal
Summary
Motivated and detail-oriented professional with strong experience in crafting compelling narratives and implementing communication strategies. Adept at delivering clear, empathetic, and solution-focused communication in fast-paced environments. Skilled in using Microsoft Office, handling confidential information, and resolving inquiries both in-person and virtually. Proven ability to work collaboratively with teams while staying current on procedures and maintaining accuracy in data entry, payment collection, and customer documentation. Passionate about providing accessible and inclusive service to meet diverse community needs.
Overview
5
5
years of professional experience
Work History
Brand & Communications Specialist
Atriani
01.2024 - Current
- Spearheaded brand communications strategies to increase showroom visibility and elevate Atriani’s public presence across social media and in-person platforms.
- Built and maintained long-term partnerships with over 50 interior designers and real estate agents through tailored outreach via email and Instagram.
- Increased Atriani’s social media following by 10% in one month by initiating personalized outreach to interior designers across provinces in Canada, resulting in stronger online engagement and cross-provincial visibility.
- Wrote and edited compelling email copy, product descriptions, and branded messages for newsletters and marketing materials, resulting in a 20% increase in engagement from local design professionals.
- Collaborated with the marketing team to create visually cohesive promotional assets and showroom signage, ensuring alignment with Atriani's upscale brand aesthetic.
- Played a key role in customer journey design through curated personalized showroom walk-throughs and mood boards for clients and trade partners, resulting in a 20% uptick in design-based purchases.
- Promoted and enhanced Atriani’s brand identity by representing the company at prestigious industry events, including the Living Luxe Design Show, IDS (Interior Design Show), and the Bloor Street Entertains Gala in support of the Canadian Foundation for AIDS Research (CANFAR).
OrientationSocial Media Manager
University of Toronto, St. Michaels College
05.2023 - 09.2024
- Led the digital communications strategy for St. Michael’s College Orientation, managing content across Instagram, TikTok, and Twitter to engage and inform over 1,000 incoming students.
- Increased Orientation social media following by 40% over the summer through consistent, branded content and interactive engagement tactics tailored to incoming first-years.
- Designed informative and visually engaging Canva posts to share critical Orientation details, event schedules, FAQs, and campus tips, ensuring accessibility and clarity for both domestic and international students.
- Created a TikTok series spotlighting student life in Toronto, offering international and out-of-province students helpful guides on transit, food, and safety.
- Produced and edited short-form interview videos featuring returning students sharing their university experiences, helping build trust and excitement among the incoming class.
- Monitored and responded to student inquiries across platforms to build an approachable and helpful online presence leading up to Orientation Week.
Vice President of Communications
University of Toronto, St. Michaels College
05.2023 - 05.2024
- Led the digital communications strategy across Instagram, Twitter, and TikTok, increasing event attendance and driving consistent student engagement through tailored campaigns and interactive content.
- Boosted social media engagement by 25% over the academic year by developing a content calendar, coordinating live coverage of St. Michaels College events, and leveraging student trends.
- Developed and executed targeted campaigns for student elections, club fairs, and student-led events, using data-driven insights to optimize performance and reach.
- Oversaw content updates and layout improvements for the Union’s website, ensuring timely communication of involvement opportunities, event details, and student resources.
- Directed the design, production, and website integration of branded merchandise, increasing pre-orders and on-campus visibility for student-led initiatives.
- Strengthened cross-campus awareness of St. Michael’s events through strategic collaborations and digital partnerships with other college councils and university bodies.
- Acted as a key point of contact between the communications team and executive members, aligning messaging with broader student union goals and enhancing internal coordination.
Marketing Intern
McDonald's
11.2020 - 01.2021
- Collaborated with the Marketing Department to support national and regional campaign strategies, contributing to enhanced promotional reach and audience targeting.
- Assisted the Design process to create visually compelling advertisements and flyers to promote new and existing menu items, aligning creative materials with McDonald’s brand standards.
- Conducted competitive market analysis on major fast-food chains to identify industry trends, assess campaign effectiveness, and present insights on brand positioning opportunities.
- Developed and pitched marketing proposals for new product launches, contributing creative ideas and strategy suggestions for future campaigns.
Education
Bachelor of Arts -
University of Toronto
Toronto, Ontario06-2025
Skills
Technical Skills:
E-Commerce (Shopify), CRM (Dynamics 365), Project Management (Mondaycom, Notion), Microsoft Office (Word, PowerPoint, Excel, etc), Google Workspace, Social Media Platforms (Instagram, TikTok, Pinterest, Twitter, LinkedIn, YouTube, etc)
Soft Skills:
Customer Service Excellence (1 year in luxury retail sales), Data Analysis, Research, Photography, Copywriting, Branding, Strategic Thinking, Communication, Organization
Languages
English
Native or Bilingual
Timeline
Brand & Communications Specialist
Atriani
01.2024 - Current
OrientationSocial Media Manager
University of Toronto, St. Michaels College
05.2023 - 09.2024
Vice President of Communications
University of Toronto, St. Michaels College
05.2023 - 05.2024
Marketing Intern
McDonald's
11.2020 - 01.2021
Bachelor of Arts -
University of Toronto
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