LAN ZHANG
Surrey,British Columbia
Summary
Skilled in analyzing market trends and customer preferences to develop targeted marketing strategies. Experience includes conducting comprehensive market research, interpreting data to inform business decisions, and crafting effective marketing campaigns. Strengths lie in analytical problem-solving, communication of complex information in understandable terms, and adaptability to rapidly changing market conditions. Contributed to significant improvements in product positioning and brand visibility through strategic market analysis and insights.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Consultant
TUSHUO TECHNOLOGY
SHANGHAI, SHANGHAI
02.2018 - 12.2022
- Negotiated contracts with vendors and suppliers related to marketing initiatives.
- Analyzed sales data to understand product performance and identify areas for improvement.
- Organized trade shows and conferences by selecting venues, securing speakers, managing budgets.
- Partnered with advertising agencies to develop promotional materials that aligned with corporate objectives.
- Managed social media campaigns, optimizing content for engagement and conversion rates.
Digital Media Manager
CARAT MEDIA
SHANGHAI, SHANGHAI
09.2016 - 02.2018
- Developed and implemented digital media campaigns to promote products and services.
- Coordinated with marketing team to create effective advertising campaigns.
- Managed relationships with external vendors to optimize cost-effectiveness of digital media campaigns.
- Coordinated with internal teams to ensure accuracy of digital media messaging across all channels.
- Identified opportunities for process improvements within the vendor management program.
Education
MBA - International Business
Trinity Western University
Langley, None02-2025
Bachelor of Arts - TV JOURNALISM
COMMUNICATION UNIVERSITY OF CHINA
BEIJING, CHINA06-2009
Skills
- Business planning
- Customer segmentation
- Competitive analysis
- Social media management
- Influencer marketing
- Brand design and development
- Mobile marketing
- Analyzing data
Certification
- Chinese education certification for elementary school
- Chinese Dim sum Chef Junior Certificate
Languages
English
Professional
Chinese (Mandarin)
Native/ Bilingual
Affiliations
- Work as camera assistant in 2008 Beijing Olympic Games
Timeline
Marketing Consultant
TUSHUO TECHNOLOGY
02.2018 - 12.2022
Digital Media Manager
CARAT MEDIA
09.2016 - 02.2018
- Chinese education certification for elementary school
- Chinese Dim sum Chef Junior Certificate
MBA - International Business
Trinity Western University
Bachelor of Arts - TV JOURNALISM
COMMUNICATION UNIVERSITY OF CHINA
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