Lamia Rochdi
Summary
Multi-talented Marketing and Communication Specialist enthusiastic about applying diverse skills to all areas of marketing and communication. Flexible team player knowledgeable about both traditional and digital marketing strategies. Passionate about Corporate Social Responsibility.
Overview
12
12
years of professional experience
Work History
Marketing & Communication Coordinator
CEWIL Canada
08.2022 - Current
- Identified appropriate marketing channels and target shareholders for campaigns.
- Wrote engaging and successful marketing, press release, and website copy.
- Translation of information, data and content into engaging and relevant social media post on LinkedIn, Twitter, IG and Facebook.
- Creation of graphics to feed social media channels with all popular formats (text, images, videos and stories) through Canva/Photoshop).
- Creating a communications calendar for all social medias platforms.
- Supporting, planning and coordinating WIL-related events including, but not limited to; National WIL Month, Conferences, etc…
- Coordinate and set-up online conference components on our event management platform (EventMobi).
Marketing Manager - Middle East & Africa
Bell Flavors And Fragrances
07.2019 - 02.2022
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Performed market segmentations, targeting and positioning for each product line.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Wrote and distributed press releases to increase brand visibility.
Regional Communication Executive
Bidfood Middle East
01.2017 - 07.2019
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Wrote content for press releases, website and social media campaigns.
- Coordinated and directed public relations activities to align with corporate strategic goals.
- Collaborated with internal stakeholders to design strategies for messaging and communications.
- Developed and implemented short- and long-term communications strategies.
- Acted as point of contact for inbound media related calls.
- Developed media strategies to support product launches, increase public visibility and drive customer engagement.
- Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
- Represented company at multiple public forums and conferences.
- Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
- Managed media relations and campaigns to address public communications in crisis situations.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Produced and distributed brochures, newsletters and press kits.
- Coordinated media interviews with organization staff, board members and volunteers.
- Wrote press releases and other materials utilizing SEO practices.
Marketing and Communication Executive
Rotana Hotel Management
04.2015 - 12.2016
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Answered general marketing department inquiries by email, phone, and mail.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Developed and executed marketing plans for trade shows and other events to increase brand awareness.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Tracked and reported on marketing campaign responses.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Developed and tracked performance indicators to measure results of marketing campaigns.
- Organized logistics for marketing and proposal strategy meetings.
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Coordinated with design and media teams to develop high-quality creative assets.
- Optimized email campaigns to increase open and click-through rates.
- Wrote and distributed press releases to increase brand visibility.
Event Coordinator
Freelancer
02.2012 - 12.2014
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Planned large-scale events such as trade shows, conferences and meetings.
- Developed post-event reports to determine effectiveness of each event.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Performed event coordination for larger parties and gatherings.
- Reviewed event bills to confirm accuracy and approve payment.
- Consulted with customers to determine objectives and requirements for events.
Event Coordinator
Naaoumi Consulting
03.2013 - 11.2014
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Performed event coordination for larger parties and gatherings.
- Hired, trained and supervised volunteers and support staff required for events.
- Developed post-event reports to determine effectiveness of each event.
- Acquired contracts and agreements to finalize negotiations and obtain approval signatures.
- Designed and implemented efforts to publicize events and promote sponsorships.
- Evaluated and selected service providers and vendors according to customer requirements.
- Communicated with catering, lighting and sound companies to obtain price quotes.
- Inspected event facilities to confirm conformance to customer requirements.
- Attended conferences and events to stay up-to-date with industry trends and planning standards.
- Coordinated florists, photographers, and musicians for events.
- Utilized internal databases to prepare and distribute guest lists, electronic invitations and registration processes.
Education
Master - Marketing & Sales
HEM - Business & Engineering School
Rabat02.2012
Bachelor of Management - Management
HEM - Business & Engineering School
Rabat06.2010
Skills
- Marketing Strategies
- Social Media Platforms
- Web Site Content
- Event Planning
- Market Research
- Digital Communications
- Strategic Development
- Marketing Analytics
- Product Development and Marketing
- Project Presentations
- SEO and Site Analytics
- Writing Press Releases
Timeline
Marketing & Communication Coordinator
CEWIL Canada
08.2022 - Current
Marketing Manager - Middle East & Africa
Bell Flavors And Fragrances
07.2019 - 02.2022
Regional Communication Executive
Bidfood Middle East
01.2017 - 07.2019
Marketing and Communication Executive
Rotana Hotel Management
04.2015 - 12.2016
Event Coordinator
Naaoumi Consulting
03.2013 - 11.2014
Event Coordinator
Freelancer
02.2012 - 12.2014
Master - Marketing & Sales
HEM - Business & Engineering School
Bachelor of Management - Management
HEM - Business & Engineering School
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