Lam Hei Yan,Vinci 林希恩
Burnaby,BC
Summary
Dependable Market Representative develops and executes marketing plans prioritizing sustainable growth. Contributes to organizational promotion by emphasizing brand awareness and customer loyalty. Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction.
Offering strong journalistic integrity in all situations. Highly effective at working a clear narrative. Proficient in research, writing and delivery.
Overview
14
14
years of professional experience
Work History
Senior Marketing Coordinator
ASPAC Developments
03.2024 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement through creating compelling content for social media platforms.
- Developed custom hashtags for specific campaigns, increasing campaign visibility within target communities on platforms like Instagram or Twitter.
- Conducted market research to identify target audiences and tailor content accordingly for maximum impact.
- Mentored junior team members, fostering a culture of continuous learning and professional development within the marketing department.
- Organize sales event, planning media stagiaires, develop and execute marketing campaigns
- Cultivated partnerships with external agencies to amplify reach of earned media coverage.
- Utilized CRM tools effectively to manage client information and track progress on marketing.
Marketing Coordinator
ASPAC Developments
06.2021 - 02.2024
- Implements marketing and advertising campaigns, collaborate with different parties to enable collaboration and efficient communication.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Developed visually engaging marketing materials to support product launches and promotions.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Planned and executed internal and external marketing events.
Part-time News Reporter
Sing Tao Daily
06.2021 - 08.2022
- Research, write and assemble daily news stories, features and articles
- Uploaded breaking news and updates to organization's social media and website accounts.
- Enhanced live news coverage by providing real-time updates and analysis during significant events.
- Presented news by researching, developing and covering field news events.
News Editor
Dotdot news
04.2020 - 04.2021
- Ensured adherence to ethical journalism standards while maintaining the integrity of published content.
- Boosted online engagement by incorporating multimedia elements into news stories.
- Interviewed sources and developed relationships with informants to obtain vital information for stories.
- Responsible for generating and editing the news content for the website and online platform
Senior Account Executive
Petrie PR
01.2020 - 03.2020
- Produced compelling press releases and media materials that resulted in increased coverage.
- Drafted timely responses to incoming press inquiries, ensuring accurate representation of company viewpoints.
- Secured high-profile media placements for company news, events, and thought leadership pieces.
Senior Account Executive
ZEN Communications Ltd
03.2019 - 01.2020
- Liaised with clients to determine exact event requirements.
- Collaborated with cross-functional teams to ensure cohesive event messaging and execution.
- Implemented influencer outreach programs, resulting in increased brand visibility and new partnerships.
- Developed custom hashtags for specific campaigns, increasing campaign visibility within target communities on platforms like Instagram or Twitter.
- Managed social listening initiatives to track brand sentiment and conversation trends around relevant topics.
- Created social media editorial calendars, coordinating content production and scheduling for optimal posting times.
Assistant Marketing Manager
Welcome Construction Co. Ltd.
01.2019 - 03.2019
- Internal and external marketing plan
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
Sports Executive
Hong Kong DanceSport Association
07.2018 - 12.2018
- Organize and execute all activities and programs, manage administrative support, and arrange media publicity
- Connection between the association and The Sports Federation and Olympic Committee of Hong Kong, China
Reporter and Research Writer
TVB - Television Broadcasts Limited (Sports and Variety)
09.2013 - 07.2018
- Assist the TV production, include the post-production, performing as a presenter, researcher, and script-writer
- Conducted live and taped interviews to obtain information.
- Collaborated with production team members for smooth transitions between segments during live broadcasts.
- Interviewed individuals from all walks of life and all cultures for breaking news stories.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Established credibility with sources by building strong relationships, resulting in exclusive interviews and scoops.
- Researched and produced daily news reports.
- Edited stories for accuracy and clarity.
Part-time Sports Reporter and Research Writer
TVB - Television Broadcasts Limited (Sports and Variety)
12.2012 - 09.2013
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Conducted in-depth interviews with key stakeholders, providing comprehensive perspectives on relevant issues.
- Edited, proofread and fact-checked content for accuracy.
Part-time Production Assistant
RTHK - Radio Television Hong Kong (Radio Section)
11.2011 - 11.2012
- Conducted thorough research to identify relevant topics for discussion during talk shows and interviews.
- Assist the live and phone-in radio programs
- Oversaw audio editing process to maintain high-quality sound for all broadcasts.
- Coordinated live broadcasts, ensuring seamless transitions between program segments and commercials.
Reporter Internship
Hong Kong Broadband Network News Channel
06.2012 - 08.2012
- Developed expertise in covering various beats, demonstrating versatility and adaptability as a reporter.
- Investigated important community issues and put together well-received reports.
- Attended press conferences, court hearings and special events to stay conversant with current news.
- Covered breaking news events effectively, ensuring timely updates for audiences while maintaining factual accuracy and journalistic integrity.
Summer Internship
Radio Television Hong Kong (General Program)
07.2011 - 08.2011
- Work as an Assistant Producer in different television productions
- Collaborated with writers, directors, and talent to create memorable television experiences for viewers.
- Developed schedules for production, editing, and duplication for timely delivery.
- Facilitated communication between production staff and other departments to synchronize work.
- Presented production ideas and determined creative scenarios for production and delivery.
- Liaised with directors, actors and other creative staff to successfully complete projects.
Part-time Production Assistant
Radio Television Hong Kong (Public Affairs Unit)
10.2010 - 06.2011
- Research and assist the live and phone-in radio programs.
- Collaborated with production team to facilitate smooth operations, avoiding disruptions and delays.
- Researched daily news reports for host.
Education
Bachelor of Arts - Journalism And Communication
Chu Hai College of Higher Education
Hong Kong07.2014
Hong Kong Advanced Level Examination -
YMCA of Hong Kong Christian College
Hong KongHong Kong Certificate of Education Examination -
St. Mary’s Canossian College
Hong KongSkills
- CRM Management
- Advertising Campaigns
- Direct Mail Campaigns
- Press Release Writing
- Relationship Building
- Digital Marketing
- Social Media Marketing
- Marketing and Advertising
- Public and Media Relations
- Marketing Analytics
- Campaign execution
- Media Buying
- Multicultural Marketing
- KPI Tracking
- Brand building
Extracurricular Activities
Web Wei Po, Future Star, 2011 Hong Kong Joint Universities Exchange Program (Beijing), Summer, 2011 Radio Television Hong Kong, Radio 2 , 2009 - Present ICAC, ICAC Ambassador, 2009-2010 YMCA of Hong Kong Christian College, School Prefect, 2007-2008 YMCA of Hong Kong Christian College, Vice Chairperson of Chinese Society, 2007-2008 St. Mary’s Canossian College, Class Vice Chairperson, 2005-2007 St. Mary’s Canossian College, Vice Chairperson, Dance Club, 2005-2006
Languages
English
Full Professional
Cantonese
Native or Bilingual
Mandarin
Full Professional
Timeline
Senior Marketing Coordinator
ASPAC Developments
03.2024 - Current
Marketing Coordinator
ASPAC Developments
06.2021 - 02.2024
Part-time News Reporter
Sing Tao Daily
06.2021 - 08.2022
News Editor
Dotdot news
04.2020 - 04.2021
Senior Account Executive
Petrie PR
01.2020 - 03.2020
Senior Account Executive
ZEN Communications Ltd
03.2019 - 01.2020
Assistant Marketing Manager
Welcome Construction Co. Ltd.
01.2019 - 03.2019
Sports Executive
Hong Kong DanceSport Association
07.2018 - 12.2018
Reporter and Research Writer
TVB - Television Broadcasts Limited (Sports and Variety)
09.2013 - 07.2018
Part-time Sports Reporter and Research Writer
TVB - Television Broadcasts Limited (Sports and Variety)
12.2012 - 09.2013
Reporter Internship
Hong Kong Broadband Network News Channel
06.2012 - 08.2012
Part-time Production Assistant
RTHK - Radio Television Hong Kong (Radio Section)
11.2011 - 11.2012
Summer Internship
Radio Television Hong Kong (General Program)
07.2011 - 08.2011
Part-time Production Assistant
Radio Television Hong Kong (Public Affairs Unit)
10.2010 - 06.2011
Bachelor of Arts - Journalism And Communication
Chu Hai College of Higher Education
Hong Kong Advanced Level Examination -
YMCA of Hong Kong Christian College
Hong Kong Certificate of Education Examination -
St. Mary’s Canossian College
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